Laura Macgregor Email & Phone Number

Greer, South Carolina, United States

Clemson, South Carolina, United States

• Facilitate communication by scheduling meetings and sending regular email check-ins with the client, Ally Bank, in order to establish a meaningful and intentional relationship.
• Led the ideation and creation of a disruptive, fully integrated awareness campaign by building a big idea through strong strategic research and developing a multi-channel creative campaign including experiential.
• Delegate tasks and keep team members accountable to deadlines via Monday.com.

Clemson University, South Carolina, United States

• Conduct marketing research, specifically social media research for Michelin through research platforms such as Mintel and Statista to learn more about Michelin’s B2B social media performance.
• Develop a piercing insight surrounding what Michelin’s B2B customers in the trucking space are looking to engage with.

Greenville, South Carolina, United States

• Track analytics and performance of campaigns via Google Ads, Google Analytics, and Meta, and created reports on Excel so media team could quickly review KPIs and make adjustments as needed.
• Built media recommendation decks through research of past campaign performance, goals for the campaign, and more to ensure ads were placed well for creative to reach target audience.
• Collaborated with intern team to execute brand research and analysis through interviews and discussion groups to learn more about consumer perception of the brand Poppi.
• Created a strategic brand restructure for the company Poppi that revealed a large potential audience Poppi had not been reaching, Millennials and Gen X women.

Clemson University, South Carolina, United States

• Collaborated with staff and team of graphic designers to enhance social media campaign where we highlighted “hidden gems” at campus recreation facilities.
• Scheduled and created meaningful content for Instagram, Facebook, and Twitter to engage students.
• Tracked and reported analytics in Excel to gauge content performance in order to streamline content towards what students engaged most with, discovered that students enjoyed organic and live content
• Resolved technology issues with digital displays that needed updating in facilities using Premiere Pro, Hypersign, and Reach in order to communicate important information to students

Bachelor Of Science - Bs, Marketing

Activities and Societies: Delta Sigma PiGPA: 3.82

High School Diploma

Activities and Societies: National Honor SocietyCumulative GPA: 4.972 weighted; 3.923 unweighted