Fenty Beauty & Fenty Skin

• Drive product management strategies on the world’s #1 children’s apparel website. Supports website operations through the execution of strategic website improvements leading to the reduction of user friction and aiding in unscheduled website support.• Lead and improve ecommerce operations through on-going user research and testing to identify opportunities.• Partner with internal stakeholders to drive ecommerce improvements through proactive incident management. Liaison between ecommerce operations and call center leadership team to triage and solution critical defects.

• Product Owner for re-platform and redesign of Carter’s Cart and Checkout in 2020 • Responsible for launch of Carter’s first Buy Now Pay Later payment option• Build, edit and manage product backlog understanding the contributing value of each feature, the level of effort, risk and opportunity costs• Daily collaboration with cross-functional teams, including Product Managers, Development, UX and Data Research to support sprint releases and requirement gathering to ensure all details have been clearly defined in Epics & Stories

• Lead Carter’s 1st mobile app rollout – executed research, business case development, RFP, vendor selection, design, implementation, rollout, and on-going optimization. • Responsible for 3 years of year-over-year growth in mobile app revenue• Skilled at socializing business opportunity/innovation at all levels of the organization through in-person storytelling or written presentation

• Supported global markets with defining and documentation of fundamental competencies in digital using innovation and giving guidance and information that delivered more effective “mobile first” experiences.• Lead day-to-day industry research initiative with the Mobile Marketing Association (MMA) (SMoX). • Help marketers understand the role mobile plays in the media mix for the following TCCC markets China, Great Britain, North America and Brazil• Provide media optimization recommendations based on research conducted with SMoX; yielding a potential $1.4M (+9%) incremental profit in North America• Identify the best partner (agencies) to develop plans that integrate digital marketing opportunities• Support Global team to define the role of digital and the choices needed to contribute to TCCC’s long-term plans with emerging technologies (i.e., beacons, IoT)• Owner and publisher of Globe Mobile Action Guide created for marketers throughout TCCC system to give guidance and information that will help deliver more effective “Mobile First” experience• Responsible for driving efficiencies related to the operational technique of app submissions and management of the agency responsible for all app publishing• Fundamental competencies in digital through the use of innovation and collaboration• Core member of driving decisions and alignment on governance related to the use of beacons throughout TCCC

• Oversee multiply year Statements of Work exceeding $1M in agency fees• Proven track record leading cross functional teams, prioritize and organize projects all while maintaining quality and attention to detail• Responsible for project execution; coordinating all team activities, client relationships, status reports, monitoring risk management, budgets and resource management• Ensures final deliverables are provided to the client on time, within budget and to the highest standards• Direct experience in strategy, digital design, social, email, mobile and interactive applications and online advertising• Management of fully integrated digital & print campaigns• Strong interpersonal and written communication skills with the ability to manage multiple concurrent projects• Responsible for providing weekly and monthly burn reports; outlining work complete and still in progress

• Manage interactive team to deploy digital solutions for clients including: Kellogg’s and Aflac • Supervise multiple projects and developers; producing timelines, managing budgets and gathering assets• Supervise $500,000 of creative design, promotional packaging and advertising for Fortune 100 companies• Liaison between account service team and interactive/creative department• Lead weekly meetings outlining projects and deadlines in queue for interactive and creative departments • Work closely with creative and interactive directors to establish budgets and workflow