Laura Martínez Padilla

Laura Martínez Padilla Email and Phone Number

Trade Marketing Manager | e-commerce manager | Digital Marketing | Brand Manager | Brand Strategy | Channel Development @ Alianza Team®
Laura Martínez Padilla's Location
Cali, Valle del Cauca, Colombia, Colombia
About Laura Martínez Padilla

Bilingual Industrial engineer, specialized in Marketing Management with an MBA and with 13 years of experience in national and multinational consumer, pharmaceutical and B2B companies, holding leadership positions in Trade Marketing, e-commerce, sales and marketing. My responsibilities have been oriented towards the direction and implementation of marketing strategies for different distribution channels and the development of brands and innovation plans that leverage sales and profitability.

Laura Martínez Padilla's Current Company Details
Alianza Team®

Alianza Team®

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Trade Marketing Manager | e-commerce manager | Digital Marketing | Brand Manager | Brand Strategy | Channel Development
Website:
alianzateam.com
Employees:
155
Laura Martínez Padilla Work Experience Details
  • Alianza Team®
    Gerente Trade Marketing Marcas De Canal
    Alianza Team® Sep 2023 - Present
    Colombia
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  • Simoniz
    National Trade Marketing Manager
    Simoniz Dec 2022 - Jul 2023
    Responsible for designing, defining and implementing the Trade Marketing strategy at the national level for the modern channel, supermarkets, service stations and retailers, which guarantees the growth of the categories and ensures sales fundamentals. Similarly, leading a multidisciplinary team of sales and brand management, for the implementation of promotional dynamics and visibility at the point of sale.
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  • Jgb S.A.
    Traditional Trade Marketing Manager
    Jgb S.A. Sep 2022 - Dec 2022
    Responsible for the design and implementation of the Trade Marketing strategy for the traditional channel that represents 55% of sales. In the same way, building, executing and monitoring plans for the development of B2C and B2B clients aimed at strengthening the presence of brands in each of the sub-channels: SMI, Wholesalers and Traditional. Guaranteeing the fulfillment of the indicators and the P&L
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  • Jgb S.A
    Modern Trade Marketing Manager
    Jgb S.A Sep 2021 - Sep 2022
    Colombia
    Leading the Trade Marketing strategy for the modern channel and e-commerce, ensuring alignment with the brands' focuses to meet the sell out and market share objectives, generating opportunities for the categories in terms of penetration, average purchase and frequency and guaranteeing the highest profitability of the business.
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  • Jgb S.A.
    Head Of Trade Marketing E-Commerce And Cash And Carry
    Jgb S.A. Mar 2019 - Sep 2021
    Valle Del Cauca, Colombia
    Responsible for defining and managing the Trade Marketing strategy in the Cash and Carry channel at a national level and the development of the e-commerce channel, generating growth strategies and identifying opportunities for the development of the most important brands in each of the clients,
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  • Jgb S.A.
    Head Of Wellness Brand And First Aid Kits
    Jgb S.A. May 2016 - Mar 2019
    Valle Del Cauca, Colombia
    Defining the marketing strategy of the First Aid Kit category and the Casa Natura brand, ensuring the sustainable and profitable increase in sales and its market share, taking into account the perspective of the consumer, buyer, channels, clients and understanding of the competitive environment
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  • Sodexo
    Product Specialist
    Sodexo Jun 2014 - Apr 2016
    Colombia
    Manage the B2B sales strategy for the Employee Benefits category, guaranteeing the growth, development and positioning of the portfolio, through adequate planning and execution of campaigns, providing efficient tools to the commercial force.
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  • British American Tobacco
    Trade Marketing
    British American Tobacco Oct 2012 - Mar 2014
    Colombia
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  • Procter & Gamble
    Trade Marketing Para La Categoría De Cuidado Del Hogar Para La Región Andina
    Procter & Gamble Jun 2009 - Jul 2010
    Colombia
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Laura Martínez Padilla Education Details

Frequently Asked Questions about Laura Martínez Padilla

What company does Laura Martínez Padilla work for?

Laura Martínez Padilla works for Alianza Team®

What is Laura Martínez Padilla's role at the current company?

Laura Martínez Padilla's current role is Trade Marketing Manager | e-commerce manager | Digital Marketing | Brand Manager | Brand Strategy | Channel Development.

What schools did Laura Martínez Padilla attend?

Laura Martínez Padilla attended Eada Business School, Pontificia Universidad Católica Del Perú, Pontificia Universidad Javeriana, Pontificia Universidad Javeriana.

Who are Laura Martínez Padilla's colleagues?

Laura Martínez Padilla's colleagues are Andres Loaiza, Manuela Penagos Restrepo, Derly Ximena Sanchez Lopez, Moradei Rolando, Fergie Alexandra Perez Sanchez, Nathaly Rozo, Cristhian Barbosa.

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