Laura Mason

Laura Mason Email and Phone Number

Senior Director @ Product Ventures
Cincinnati, OH, US
Laura Mason's Location
Cincinnati Metropolitan Area, United States
Laura Mason's Contact Details

Laura Mason personal email

n/a

Laura Mason phone numbers

About Laura Mason

I am a creative Brand and Business Strategist with a 30-year track record of building strong global brands through a relentless focus on the consumer to drive strategy, innovation, and engaging brand and retail experiences. My core strength is in bringing clarity and simplicity to clients' most pressing business challenges. I have been fortunate to work on iconic brands within CPG (Windex, Oreo’s, Kelloggs, Colgate, etc.), D2C (Dollar Shave Club), Retail (Kroger, Stop & Shop, Firehouse Subs), Education (Strada), Home Improvement (Lowes, Home Depot), Health Care (Christ Hospital, OSU James Cancer Center), and B2B spaces.

Laura Mason's Current Company Details
Product Ventures

Product Ventures

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Senior Director
Cincinnati, OH, US
Website:
cohocreative.com
Employees:
46
Laura Mason Work Experience Details
  • Product Ventures
    Senior Director
    Product Ventures
    Cincinnati, Oh, Us
    View
  • Coho Creative
    Senior Director - Strategy & Innovation
    Coho Creative Nov 2021 - Present
    Cincinnati & Chicago
    View
  • Coho Creative
    Director - Strategy
    Coho Creative Dec 2019 - Nov 2021
    View
  • Brand Consultancy
    Chief Brand Strategist And Insight Hunter
    Brand Consultancy Jan 2017 - Dec 2019
    Cincinnati, Columbus & Ny
    Partnered with leading branding agencies (Interbrand, Big Red Rooster, COHO, etc.) in the retail and consumer products spaces to bring clarity to their clients most pressing business challenges - ultimately to accelerate brand & business growth. Key accomplishments: -Re-positioned a luxury fashion & jewelry brand to drive relevancy with a younger consumer audience, without alienating their core Boomer consumer-Developed a global brand architecture to bring clarity to a huge (10K+) portfolio of baking ingredients-Revitalized leading grocery retailer brand strategy (purpose, values, positioning, etc.) that inspired the redesign of a more engaging retail and employee brand experience, boosting key client metrics.
  • Curiosity
    Director Of Insights & Strategy
    Curiosity 2014 - 2016
    Cincinnati, Ohio
    Curiosity Insights was a start-up insights and strategy boutique focused on the pursuit of curiosity about consumers and their relationships with brands. My focus was to dig deep and uncover fresh insights to drive business transforming decisions and results for clients like Kellogg's, Dollar Shave Club, Fidelity, etc.Check out the Dollar Shave Club "Wanderer" product and ads fueled by insights and strategy work. And, most recently the launch of a new oral care brand - Superba!As of Nov. 2016, this division of Curiosity Advertising was eliminated and I continued to partner as an independent consultant.
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  • Seed Strategy
    Senior Strategist
    Seed Strategy 2011 - 2014
    Greater Cincinnati Northern Ky
    Partnered with Fortune 100 companies to accelerate global brand growth through the illumination of key consumer insights to drive brand strategy, positioning, platform creation, innovation and new product development. Highly collaborative role serving as leader of cross-functional teams (researchers, designers, product developers and writers) to deliver Seed's customized suite of consulting services and recommendations to clients in a highly compelling narrative. Clients included Kroger, Lowe's, Kraft, Mondelez, Fruit of the Loom, and Kimberly Clark.
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  • Brandstorm & Felton Willis
    Brand Strategist & Qualitative Research Consultant
    Brandstorm & Felton Willis 2007 - 2011
    Cincinnati And Lexington, Kentucky
    Brand builder and qualitative researcher working across key industry verticals (CPG, healthcare, food/casual dining, durable goods and financial services) to jumpstart growth and drive competitive differentiation. Clients included: YUM/Pizza Hut, KAO: Curel/Jergens, Colgate, OSU - The James Cancer Center, Reynolds, 1800Flowers, Sara Lee, Compass Bank and Convergys.
  • Concentrix
    Director, Cpg Portfolio Development
    Concentrix 1997 - 1999
    Cincinnnati, Oh
    Sold business transforming customer care experiences (including out-sourced customer service, direct response, market research, and cyber-response) within the consumer packaged goods industry to deliver over $12MM in billings. Key clients included Procter & Gamble, Sunbeam and Schering Plough.
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  • Deskey
    Vice President, Account Management
    Deskey 1993 - 1997
    Cincinnati & Ny
    Directed strategic planning and management of brand identity projects (both graphic and industrial design) for major consumer packaged goods clients including: Nestle, Hasbro, Heinz, S.C. Johnson, Upjohn, Sunbeam, Sara Lee, SmithKline Beecham, and Procter & Gamble. Led account management team to achieved double digit growth in billings.
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  • Sc Johnson
    Brand Manager, Windex/Hard Surface Innovation (Promoted From Abm Within 6 Mons.)
    Sc Johnson 1990 - 1993
    Cincinnati, Oh
    [Formerly The Drackett Co.] Responsible for the development and launch of new hard surface cleaning products (Windex Clear/Antibacterial, Windex Outdoor - both continue to be strong sub-brands), as well as the identification of totally new categories where the Windex brand name and equity could best be leveraged. Responsible for management of cross-functional new products team, analysis (category trends, competitive, etc.), consumer research, concept development, naming, positioning, marketing plan development, packaging, advertising, promotion and P&L management.
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Laura Mason Skills

Customer Insight Brand Management Market Research Concept Development Strategy Marketing Marketing Research Brand Development Positioning Advertising Brand Architecture Leadership

Laura Mason Education Details

  • Xavier University
    Xavier University
    Marketing
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  • Jobs-To-Be-Done (#Jtbd)
    Jobs-To-Be-Done (#Jtbd)
    Online Course Study Of Jtbd Theory And Practice
  • Riva Market Research Institute
    Riva Market Research Institute
    Theory & Practice Of Moderating And Facilitation

Frequently Asked Questions about Laura Mason

What company does Laura Mason work for?

Laura Mason works for Product Ventures

What is Laura Mason's role at the current company?

Laura Mason's current role is Senior Director.

What is Laura Mason's email address?

Laura Mason's email address is ma****@****eam.net

What is Laura Mason's direct phone number?

Laura Mason's direct phone number is (513) 744*****

What schools did Laura Mason attend?

Laura Mason attended Xavier University, Jobs-To-Be-Done (#jtbd), Riva Market Research Institute.

What are some of Laura Mason's interests?

Laura Mason has interest in Interior Design And Gardening, Home Renovation.

What skills is Laura Mason known for?

Laura Mason has skills like Customer Insight, Brand Management, Market Research, Concept Development, Strategy, Marketing, Marketing Research, Brand Development, Positioning, Advertising, Brand Architecture, Leadership.

Who are Laura Mason's colleagues?

Laura Mason's colleagues are Johnna Imel, Josh Killen, Aleta Knapp, Michael Buescher, Jennifer Pleva, James Billiter, Monica Lonneman.

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