Laura Mccool Email & Phone Number

Dallas, TX, US

• Crafts engaging content and manages social media campaigns to drive brand growth.
• Analyzes performance metrics to optimize strategies for maximum impact.
• Collaborates with internal and external teams to facilitate content creation and strategy development.

Germany

• Develops MLOs and mapping projects for RedM servers using the innovative MICO and mapping systems at Spooni.
• Collaborates with the team to optimize performance and enhance immersion in interior spaces for REDM roleplay servers.
• Spooni has achieved seamless integration of MICO systems, resulting in increased user engagement and server performance.

Dallas/Fort Worth Area

• Develop and execute innovative creative strategies for marketing campaigns, including ESG initiatives and executive-suite assets, ensuring alignment with an integrated marketing approach. Oversee social media creative.
• Successfully contributed to year-over-year growth through the development and execution of seasonal and social media campaigns.
• Maintained a cohesive brand image across all social media platforms, ensuring consistency and quality in creative outputs.
• Played a key role in the creative strategy for marketing testing pods, helping to innovate and drive forward the company's marketing efforts.
• Led the creative team in executing designs that supported Neiman Marcus's comprehensive marketing strategies.

• Managed in-house and contract designer teams to develop and execute creative strategies, ensuring alignment with brand and project goals. Directed ideation and implementation of creative tests, overseeing external.
• Streamlined creative processes, ensuring timely delivery of high-quality assets for multichannel marketing execution.
• Elevated customer experience by implementing creative tests that informed broader company strategies.
• Pioneered creative strategies that translated complex sales objectives into compelling visual narratives.

Addison, TX

• Spearheaded the development and implementation of branding strategies, including logo creation and brand voice development, to enhance client visibility and market presence. Designed and executed targeted ad campaigns.
• Revitalized Advantix's branding, delivering a cohesive set of assets that strengthened their market identity and user experience.
• Optimized client ad campaigns, resulting in increased engagement and conversions while upholding a unified brandnarrative.
• Implemented daily email optimization strategies that significantly enhanced revenue generation and customer retention.

Dallas/Fort Worth Area

• Employed thorough keyword analysis and website metric evaluation to craft and execute strategies that boosted traffic for varied client sectors. Optimized web properties to enhance search engine rankings and user.
• Produced and managed a portfolio of SEO-rich content, contributing to improved search rankings.
• Streamlined collaboration between internal teams and external contractors to optimize content delivery.

Dallas/Fort Worth Area

Research travel destinations as well as organized group trip proposals, designed logos/marketing materials as well as collateral materials including personalized itineraries for clients and trip souvenirs ( shirts, beach towels, bags)

Web Design And Development, Web Design And Development

General Studies