Laura Mcdermott Email & Phone Number

Madison, Wisconsin, United States

Madison

Develop and maintain our centralized product information guidelines and roadmap.Create and maintain usage standards for digital content such as data/specs, images and videosEstablish standards for product content collection, naming conventions and archiving.Partner with Marketing Department to define image quality, usage and display style guidelines.Assure online product hierarchy aligns with overall merchandising strategy.Explore and present concepts to generate enhanced content with other team membersand then work closely with the team to schedule, develop and distribute.Guide team members in product content development, ensuring consistency andaccuracy while maintaining and enforcing editorial and brand style guidelines.Organize and conduct both individual and group CMS/PIM training sessions

Janesville/Beloit, Wisconsin Area

Responsible for the collecting, normalization, enhancement of new product content to maintain and improve Parts Unlimited’s position as the largest aftermarket distributor to the motor sports industry in the world. Working closely with subject matter experts to identify, develop, publish and promote a steady stream of accurate and engaging content.

Janesville Branch

HTML/CSS best practices and SEO strategies to create website static pages. Construct successful promotional email campaigns and newsletters. Contribute as a team member in continuous improvement initiatives utilizing the Agile/ Scrum Methodology.Improve customer experience through product image, accessory and detail enhancements. Ascertain and implement improvements

Front-end Design and development for all eTactics. Develop and support the company web sites, email campaigns,social media, paid search, SEO and affiliate marketing campaigns and other online promotional initiatesWork cross functionally, especially closely with IT/EPS, Ecommerce and UX to improve customer experience on the web sites and eTactics to increase revenue and conversionCollaborate with other Marketing Communications areas on integrated campaigns to ensure consistent branding across all channels and marketing materials.

Janesville Branch

Create graphics for e-content, construct and load promotional emails

WebCreate graphics for e-content, construct and load promotional emails. Website html page creation and maintenance. Crop, silo and link product photographyPrintMockup and design trade show banner ups, inserts and related itemsEContentConvert websites to new CMS