Laura Mcquade Email & Phone Number

Glasgow, Scotland, United Kingdom

As the Marketing Lead with a foundation in graphic design, I have a pivotal role in driving our business success. I orchestrate the development and oversight of our brand strategy, ensuring brand consistency across all communication platforms. I collaborate closely with diverse business stakeholders to understand their needs, offering support through the creation of sales materials and marketing collateral. My scope of responsibilities includes curating campaign proposals and managing marketing projects from inception to execution. I’m thoroughly enjoying combining my design skills with the strategic and analytical facets of marketing.

Glasgow, United Kingdom

I lead collaborative efforts within the marketing team to conceptualise briefs and craft diverse design assets that connect with our target audience. This encompasses the creation of both digital and printed materials.

Glasgow, United Kingdom

I was responsible for devising and creating marketing materials such as trade catalogues, as well as the design and print of large format commercial banners. I managed multiple social media accounts, producing copy and scheduling posts. The tasks I undertook here brought my attention to detail to the next level.

Glasgow, United Kingdom

I designed a high standard of digital artwork for B2B travel campaigns. Collateral included print ads for brochures, website banners, email campaigns and point of sale materials such as vidi packs, posters and other assets.

Glasgow, United Kingdom

Whilst employed in this role my duties included producing quarterly corporate videos using Premiere Pro and After Effects. I delivered a range of mock-ups and animated mailers incorporating major brand experience campaigns that had been placed into Network Rail stations, shopping centers and airports throughout the UK. I was also responsible for arming the sales team with any B2B design materials required for client communications. My role required me to create social media content and copy, infographics and design for editorial publications. I was responsible for converting, troubleshooting and checking resolution/ image sizes of still artwork and in a video format from a diverse portfolio of brands to ensure quality. I then sent them to the scheduling system where they were played on digital kiosks throughout the UK.

Melbourne, Australia

Whilst on a working holiday around Australia I managed to use my creative design skills and complete work for the IceBar in Melbourne. I planned and designed promotional materials for online and print using Adobe Creative Suite. I also utilized their social media platforms to launch these digital designs to increase organization and event awareness.

Ba (Hons) Fashion Business, Fashion Business & Marketing, Awarded 1St Class

Graphic Design

Developed design ideas by working through the design process. Using a selection of reference material to produce final typographic.