Acting as the lead for brand marketing, I led key operational procedures by ensuring the coordination of multiple cross-functional tasks concerning brand identity. My continuous improvement skills also furthered when providing regular feedback on operational concerns and project issues to the CEO. Through these objectives, I had consistently mobilized invaluable creative input to the conception branding strategies for the target market.• Lead the execution of digital marketing Campaigns aiming to driving customers acquisition and retention• Develop original and curate relevant content to reach Adelyn Rae’s ideal customer on social media channels • Coordinate product launches on website by aligning production and marketing timeline• Manage product and lifestyle photoshoots including creating briefs,casting models, booking locations and reviewing images• Allocate budget for Social Media Ads & Google Ads• Sample Coordination for Markets and Major Accounts• Work closely with CEO, Design and Production team ensuringproduct is consistent with Market trends as well as business strategy® Leverage networking communications by contacting and gifting 300+ influencers to increase brand awareness.® Partner with the Graphic Designer to create Email Campaigns for Retail and wholesale Accounts via Mailchimp. ® Launch the direct to customer online store delivering an increase of $100K+ gross revenue per year.

¥ Support in-house LATAM accounts by building honorable relationships and nurturing sales¥ Assist in sales relationships with Major accounts like Rent the runway, Nordstrom, Hudson Bay, anthropologie, and Bloomingdales.¥ Attend and Help Coordinate new collections to showcase bi-annually at WWD Magic Show in Vegas and Coterie show in New York city¥ Manage strategically Product launches and maintain inventory across all online catalogs (i.e shopify, faire, fashion go, Joor and nuorder)¥ Help increase Retail and wholesale sales by 25% and worked directly with CEO to implement new practices to improve customer service and sales using market feedback from the national and international retailers

This particular role entailed the continuous accuracy for several functions, requiring me to track each process in the most efficient way. I advocated for communications as the company’s frontline ambassador for both back-office operations and front-end interactions with both the Creative Director & Social Media manager. ®ensured optimum quality management by successfully launching the #safertogether Reusable Masks Campaigns during the Covid-19.®Lobbied for the decrease of unnecessary shipping and marketing which reduced expenses by 15%+.® contributing towards Line sheet and lifestyles shoots while also helping posts onInstagram.

My passion for creativity greatly flourished at this position as I held the leadership for both marketing and product development . I had started to realize that I had potential outside my known roles when enabling the success of a full product line launch at 2+ separate shows. This was the turning point in my career where in the realization came that there is much that can be done better for marketing projects.® Provided coaching and mentoring for a team of 5+ members in booth Design for Trade shows throughout tenure.® Instrumental in collaborating closely with 3+ internal parties (Sourcing, Operations, and CEO) to bring product concept to life.

This business that I started helped me to hone my organizational management expertise immensely by collaborating with other co-owners to actively monitor daily key performance metrics by identifying profitable tactics. At one point, my leadership greatly improved performance by maintaining expenses below budget through accurate planning, inventory management, and cost-effective procedures.® Led the marketing strategy online and offline, growing the Instagram follower count from 0 to 29K+ followers.® Moderated Online Store and created Product descriptions with SEO in mind to further increase organic traffic.® Appreciated for sourcing vendors, cost-effective purchasing, and merchandising swimwear for Store and Website.