Laura Munsch Email & Phone Number

Salina, Kansas

I help my clients identify and connect with their target audience to improve their revenue or improve their awareness. Teamed with my professional experience of starting up and growing companies, I improve revenue streams for small and medium-sized businesses and non-profits. WSI is the global thought leader in digital marketing and has strategic alliances with top digital companies such as Google. Let me help you by★ Providing a digital or social media assessment.★ Developing a digital marketing strategic plan that supports your business initiatives.★ Demonstrating ROI as I partner with your marketing and sales team.Services include: Search Engine Optimization (SEO), Pay Per Click (PPC) and Conversion Optimization, Sales and Marketing Automation, Marketing Strategy Consulting (Web Analytics and Online/Offline Attribution Analysis)

Salina, Ks

I researched and recommended markets for product offerings for Kasa Companies, Inc. to fulfill desired revenue growth from $16M to $35M and diversification of original offerings of industrial controls and metal fabrication. I developed marketing plans,digital marketing strategies, activities, and budgets, improved sales processes, analyzed pricing to improve profitability, escalated image of engineering services by ensuring presentations were effective and polished, lead teams of engineers, sales, and marketing.For each of the new product offerings and for the legacy offerings, I was responsible for electronic newsletters, responsive website development, social media content, marketing brochures, PowerPoint presentations, ad development, budget development, trade show organization, trade show marketing and Google ad campaigns. Product Launches:★ IntelliFinishing, provider of a disruptive innovation into an established paint system industry, was launched in 2010. Animations and simplified product demonstrations were used to educate prospects. I continually evaluated and improved the sales process with tools to demonstrate the value of a mult-million dollar IntelliFinishing paint system for manufacturers.★ Konnection and KTrack, provider of industrial software using plant floor data, was launched in 2011. I worked with the engineering staff in improving the user interface (UX) design of the software and developed presentations for the grain handling industry. I was responsible for the development of responsive websites, advertisement, and digital media.★ KasaCan, provider of a commodity product to city and county parks, was launched in 2017. Website, emails, postcards, and trade shows were the main forms of marketing this product. In addition, the product was offered for purchase on Amazon.

The owner of Networks Plus asked me to launch and grow software as a service (SaaS) company, CivicPlus in 2001. CivicPlus grew and eventually exceeded its parent company and has become a top provider of city and county government website services. In addition to selling and marketing, responsibilities, I provided feedback to programmers, established procedures for project managers, established pricing and contract procedures, developed add-on revenue-producing service offerings of training and consulting, and provided suggestions for module offerings.★ By 2008, I grew CivicPlus from nothing to $5M in annual residual revenue and $3M. I developed inside and outside sales team and procedures. I established cold calling, online demo, and on-site proposal procedures with a team of ten people.★ I developed and presented a variety of topics on Website Usability, Website Statistics, and Website Design related to government websites to city and county government associations.★ I supervised a team of salespeople and was responsible for doubling revenue ever year.

Networks Plus provided regional networking technology solutions to businesses, local government, and schools. I learned networking and server technology so I could specify equipment to prospects and customers.★ I consulted with businesses in the Topeka and Manhattan area providing networking solutions and custom application development. ★ I launched CivicPlus company based on the development of one of the custom applications.