Lead global commercial continuous improvement programme to equip our commercial professionals with the right skills, training, information and networks to deliver the best Philips experience to customers and consumers.

Lead international business team to delight customers whilst building healthy business for Philips, achieved growth of +-10% on previous yearBuild and execute mid-term outdoor business strategy, translate this into portfolio decisions and value propositions in a complex stakeholder environmentDeliver on annual sales target for EMEA

Promoted to Senior Director of Customer Experience, responsible for driving a customer-centric mindset throughout the company, putting the customer at the centre of decision making.

Drive a customer-centric mindset throughout the organisationAct as a one-Philips resource for senior management on key customer experience and brand-related business (e.g. Marketing Board, Executive Committee)Lead the development of a 3-year strategic direction for the Philips “sense and simplicity” customer brand experience, in line with corporate vision 2010

•Led increasingly complex international bid consulting teams competing on market opportunities of greater than US$100M for Financial Services and Energy clients•Collaborated and consulted with client’s teams executives to understand their business needs and created comprehensive commercial strategies and solutions to enable them to achieve their goals•Accredited sales coach, Win Strategy Lab facilitator, coaching sales teams to help increase win rates of pursuits•Acted as the hub of the sales cycle co-ordinating resources, managing the pursuits team through marketing and communications strategy, solution development, risk management and legal and financial approval processes

Secured a place on De La Rue’s 16-month graduate management programme, working on high profile projects with 2,000 contenders for six places. Balance of strategy and operations projects at CEO-team level