Laura Murphy

Laura Murphy Email and Phone Number

Accomplished creative leader with demonstrated ability to deliver highly customized packaging solutions. @ Direct Pack, Inc.
Los Angeles, CA, US
Laura Murphy's Location
Los Angeles Metropolitan Area, United States, United States
Laura Murphy's Contact Details

Laura Murphy personal email

About Laura Murphy

Extensive Food Services, Grocery, Produce, Processor and Retail custom packaging development experience Exceptional track record in exceeding sales targets by developing industry leading solutionsProven ability to develop new sales opportunities and sustaining deep national accounts across multiple industries including processors, food service, Produce, retail and groceryCollaborative skills and experience require to coordinate efforts of many to meet organizational goals

Laura Murphy's Current Company Details
Direct Pack, Inc.

Direct Pack, Inc.

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Accomplished creative leader with demonstrated ability to deliver highly customized packaging solutions.
Los Angeles, CA, US
Laura Murphy Work Experience Details
  • Direct Pack, Inc.
    Direct Pack, Inc.
    Los Angeles, Ca, Us
  • Direct Pack, Inc.
    Chief Creative Officer (Cco)
    Direct Pack, Inc. Jan 2024 - Present
    Azusa, Ca, Us
  • Direct Pack, Inc.
    Senior Vice President
    Direct Pack, Inc. Apr 2022 - Present
    Azusa, Ca, Us
  • Direct Pack, Inc.
    Vice President Sales And Marketing
    Direct Pack, Inc. Oct 2008 - Jul 2024
    Azusa, Ca, Us
    Vice President Sales & Marketing 2008 – present Direct Pack Inc, Los Angeles CAResponsible for Sales and Marketing for the Custom Packaging Division for Food Services, Grocery Produce and Retail• Defined the go to market strategy, sales and distribution model• Developed standard product lines and custom programs for national accounts.• Set direction for diversification into new products including PP, PET PLA, Bagasse and RPET to meet growing customer demanded.• Defined, developed and launched the first closed loop RPET packaging concept in the USA, THE BOTTLE BOXo Developed the overall business plan, operating model and sales approach that took sales from 0 to over 200 Million in 8 yearso Created a unique corporate identity, brand and mission statement o Implemented a national broker and sales organizationalo Helped develop a micro manufacturing platform that includes the US, Mexico and Far East National Account responsibly Cheesecake FactoryBJ Brew HouseDel TacoEl Pollo LocoIHOPAlbertsons/Safeway groupSam’s/Walmarthttp://www.directpackinc.comwww.thebottlebox.com
  • Dester
    Vice President Sales And Marketing
    Dester Jan 1992 - Aug 2008
    Hoogstraten, Flemish Region, Be
    Vice President Sales & Marketing – North America 2006 - 2008 Innoware Inc., Atlanta, GAInstrumental in ensuring the successful divestiture to an equity group and implementation of process and organizational changes to deliver greater profitability• Sole representative of the Sales organization throughout the prospecting and due diligence phases• Defined the new corporate identity, brand and mission statement• Implemented a new national sales organizational model with a separate trade spend group while adopting new sales management principles and processes• Set direction for diversification into new products including PET and PLA to meet growing customer demand• Lead the ongoing participation with a global food service industry research organization• Ongoing due diligence in new acquisitions in support of the corporate strategy Vice President Sales – North America 1999 - 2006 Duni DeSter, Atlanta, GAMerge two separate sales organizations with complementary products to deliver 8% - 10% profitable sales growth per year• Defined a new sales organization including street business, national accounts and grocery division• Created “bundled” products for targeted national accounts• Grew the direct sales organization by 400%• Create a division that delivered 100% customized value added products Divisional Director – Western United States 1992-1999 DeSter Americas, Atlanta, GACreated a regional sales organization with 6 direct reports and 20 national brokers that grew sales from 0 to 30 million in 7 years• Developed a distribution and broker network throughout the United States and Canada. • Created custom products and programs for national accounts including Safeway, Kraft Foods, Brinker, Costco, Nordstrom, Albertsons, Nestles, Sysco, and Marriott & Bunzl.
  • Kraft Foods Group
    Kmp Product Manager
    Kraft Foods Group Oct 1987 - Jan 1992
    Chicago, Il, Us
    Product Manager – Manufactured Products 1987–1992Kraft Food Services, Los Angeles, CA Responsible for marketing and sales of all Kraft branded products for food service in Southern California – in excess of $90 million annually.• Provided ongoing training and sales support for 275 territory managers and 10 national account representatives• Managed local promotional and advertising, to support Kraft branded products.• Account management responsibility for all local national accounts leading to in excess of 30% annual growth.
  • E&J Gallo Winery
    Account Manager
    E&J Gallo Winery Aug 1984 - Oct 1987
    Modesto, California, Us
    Account Manager – Hotel and Restaurant Division 1984–1987Ernest and Julio Gallo Winery, Chicago, ILDeveloped a new “on-premise” local channel to market that generated $5M annually of new sales.• Implemented wine and spirit programs in key Chicago Metro accounts.• Managed new product introduction throughout Chicago.• Achieved an annual 20% average increase in sales

Laura Murphy Skills

Account Management Business Planning Business Development Business Strategy Sales Management Product Development Advertising Marketing Strategy Food Packaging Forecasting Packaging Sales Sales Operations Marketing Negotiation Retail Management National Accounts Creative Direction New Business Development Direct Sales Strategic Planning Key Account Management Corrugated Leadership Selling Grocery Food Service Team Building Supply Chain Management Qualifying Prospects Pricing Program Management Supply Chain

Laura Murphy Education Details

  • College Of Dupage
    College Of Dupage
    Hotel And Restaurant School

Frequently Asked Questions about Laura Murphy

What company does Laura Murphy work for?

Laura Murphy works for Direct Pack, Inc.

What is Laura Murphy's role at the current company?

Laura Murphy's current role is Accomplished creative leader with demonstrated ability to deliver highly customized packaging solutions..

What is Laura Murphy's email address?

Laura Murphy's email address is lm****@****inc.com

What schools did Laura Murphy attend?

Laura Murphy attended College Of Dupage.

What skills is Laura Murphy known for?

Laura Murphy has skills like Account Management, Business Planning, Business Development, Business Strategy, Sales Management, Product Development, Advertising, Marketing Strategy, Food Packaging, Forecasting, Packaging, Sales.

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