In 2016:- Achieved 122% to divisional goal- Chosen by upper management as regional division ambassador for Marriott-Starwood acquisition- Managed portfolio of 14 Starwood properties, driving nearly $20 million in revenues via internal and external marketing / media channels, resulting in average ROI per property of 26:1- Strategized and authored original digital content to drive awareness via social, B2C and brand channels; achieved four bylines in 2016 (articles below)- Directed strategy and execution of Tampa market campaign, generating 2:1 ROI in B2C tactics and a 25% increase in RFPs YOYCurrently:- Drive topline revenues for 15 properties via cross-functional management and execution of: direct-response digital channels, search engine optimization (SEO), organic and paid digital and print media, email, online merchandising, content development and social media- Key leader and content developer for global social media platform- Personally responsible for maximizing budgets totaling $936,000- Execute market- and region-wide email marketing and digital paid campaigns, both B2C and B2B, to drive topline revenue on behalf of Americas Field Marketing division- Communicate and implement brand standards and programming requirements for Sheraton, Westin, and Le Meridien brands

Developed strategy and managed consumer, customer and industry marketing campaigns through multi-channel, cross-functional strategies for Fortune 500 companies, sports teams, and entertainment venues.- From 2013-2014, led full-scale creation, strategy and execution of Aflac's primary B2C and B2B philanthropic platform, Aflac Duckprints (www.aflacduckprints.com); in its first year, the campaign surpassed Aflac’s 2012 cause campaign by YOY increases of: 498% in YouTube views | 201% in social engagements | 41% in donations | 23% in branded merchandise sales- Managed all cross-functional efforts along with creation of strategy, compliance with contractual obligations and social media presence for Aflac NASCAR sponsorship- Served as lead for Coca-Cola Company brands’ national promotional tour in 2012 in Walmart stores, including program creation, field logistics, budget management, product placement and analytics reporting > managed executions at 370 stores in 19 states resulting in 93,000+ direct-to-consumer interactions- Developed 15+ sales collateral pieces and proposals in 2007-2008 to assist NASCAR client sales team in closing over $40 million in sponsor fees- Designed proposals and sponsor valuation packages on behalf of sports franchise owners and sales teams, including: New York Yankees, Houston Texans, and (former) New Jersey Nets2012-2014: Marketing Manager, Aflac2011-2012: Senior Account Executive, Business Development2010-2011: Account Executive, Coke Zero2008-2010: Sr. Account Coordinator, Property Consulting2006-2008: Marketing Coordinator, Property Consulting2006: Intern, Corporate Marketing