Laura Nelson Email & Phone Number

Calgary, Ab, Ca

Calgary, Alberta, Canada

Responsible for managing the strategy, development, and enhancement of the ENMAX Energy Competitive Retail digital and self-serve customer experience from discovery to advocacy through data analysis, testing, and continuous improvement of technical development to maximize a seamless and frictionless customer experience across all digital channels.

Calgary, Alberta, Canada

Responsible for the development, execution and ongoing management of digital marketing campaigns and communication initiatives as well as leading projects from start to finish (budget, setting objectives, communications, engaging stakeholders & cross functional groups, vendor relationships, and owning deliverables and reporting on progress/targets).

Calgary, Canada Area

Monitor and maintain retention initiatives and campaigns. Coordination of marketing communication pieces through various channels including email, My Energy IQ reports and traditional mail.Google AdWords Certified. Apply knowledge in daily monitoring of performance within SEM campaign management to optimize campaigns. In year over year comparisons increased conversions within allocated budget and decreased average cost per click.Enthusiastically create and co-ordinate dynamic incentives to help customer service representatives meet marketing KPIs. . Co-ordinate promo codes to be used internally and externally.CoreClarity™ Certified Facilitator. Deliver the customized CoreClarity™ program internally sharing the knowledge of the 34 talent themes from the Clifton Strengthsfinder assessment within the CoreClarity™ framework.Committee member of the ENPower network that promotes networking, knowledge sharing and volunteer opportunities within the company promoting allies and advocates of women's development.2019 recipient of Power Performers Award for outstanding performance.2017 Certificate of Completion from the ENMAX Learning Centre.2014 ENMAX United Way Committee member. Helped ENMAX achieve 51 per cent participation from employees and over $580,000 contributed to the United Way, one of the most successful ENMAX United Way Campaigns to date.

Calgary, Canada Area

Admin support for sales representatives selling a commercial energy product.Process documentation. Creation of training program documentation for new sales representatives. Creation of training and process documentation for implementation of Salesforce.Used SAP, SAS and Cognera systems.E-WIN (ENMAX Women's Initiative Network) Committee as a general committee member. Responsible for organizing events and for the social media aspect of the NetworkENMAX United Way Committee. 2012: Responsible for leading clothing drive aspect of the UW campaign2011:Was responsible for organizing and facilitating a series of breakfasts for the field crews to increase participation in pledging to the United Way.

Calgary, Canada Area

Organize and lead a passionate group to make brunch once a month at the House."Laura is the creator and organizer of a group called Team McAwesome. I can’t remember the first thing Team McAwesome did for Ronald McDonald House-but it seems to me those original members of the group made dinner or a brunch for our families. Over the last few years their group has helped out the kids and families at RMH Southern Alberta in more ways than you could imagine. They fundraise for us, they help magnify our social media, they volunteer at our events and perhaps one of the favorite things is they make brunch several times a month for our families. Brunch is likely an understatement –often Stephanie emails our whole staff team the newest brunch menu from Team McAwesome – because we all can’t wait to see what theme they will come up with next. Brunch could be Dr Seuss one weekend –complete with green eggs and ham, or a Star Wars theme the next. When your child is really sick and you have to be away from home , having someone cook you a home cooked meal is a thrill. But nothing is as much of a thrill than to see your seriously ill child smile for just a moment. He is smiling of course because Team McAwesome just arrived in full Jedi gear to prepare Sunday morning brunch. In the sector we would refer to Laura as a triple threat. She gives us her time, treasure and talent- you could add creativity there but that would wreck the “triple theme” . Team McAwesome just keeps giving to our families not only because they keep giving but because they keep spreading the word and bringing new people to be the next triple threats. It is a pleasure to know Laura and her team and it is amazing the difference she makes in our city. It is apparent the talent she possesses in her day to day work, but we are thrilled she has chosen to use those talents to lighten the burden for our children and their families."Larry MathiesonCEORonald McDonald House Charities Southern & Central Alberta

Calgary, Canada Area

Raising money and awareness for WellSpring Calgary (http://www.wellspringcalgary.com/). WellSpring's Into Summer Breast Brunch Ever took place May 27, 2012 and raised just under $10,000 for Wellspring Calgary.

Calgary, Canada Area

Organized and attended meet ups to help connect women in Calgary. Was a part-owner of this company for a few months in Spring of 2010

Calgary, Canada Area

Reconciled Purchase Orders with Accounts Payable.Sent weekly and bi-weekly invoicing reports to customers. Applied customer payments to accounts as required.Aided in the packaging and shipping of customer orders.Provided ongoing customer service support.

Master Of Arts - Ma, Professional Communication, 4.07 Gpa

Activities and Societies: Participated as a keynote speaker, presenting as a co-founder of CommunicateHER, a community of practice that.

Ba, English

Activities and Societies: Student Interviewer for The Voice Magazine: https://www.voicemagazine.org/author/laura-nelson/My time.

Digital Communications Extension Certificate

Marketing And Strategic Communications Extension Certificate

Courses covered include: Search Engine Marketing, Brand Strategy, Integrated Marketing Communications, Digital Marketing Research, Word.

Social Media For Business Extension Certificate

Topics covered include Socal Media Strategy, Social Media Analytics and Optimization, Branding and Online Communities. Partnered.

Education record

Intro courses taken in marketing, accounting, business statistics, and business law. Transitioned into Bachelor of Arts to obtain English.

Education record