Laura Nelson Email & Phone Number

Calgary, AB, CA

Calgary, Alberta, Canada

Responsible for managing the strategy, development, and enhancement of the ENMAX Energy Competitive Retail digital and self-serve customer experience from discovery to advocacy through data analysis, testing, and continuous improvement of technical development to maximize a seamless and frictionless customer experience across all digital channels.

Calgary, Alberta, Canada

Responsible for the development, execution and ongoing management of digital marketing campaigns and communication initiatives as well as leading projects from start to finish (budget, setting objectives, communications, engaging stakeholders & cross functional groups, vendor relationships, and owning deliverables and reporting on progress/targets).

Calgary, Canada Area

Monitor and maintain retention initiatives and campaigns. Coordination of marketing communication pieces through various channels including email, My Energy IQ reports and traditional mail.Google AdWords Certified. Apply knowledge in daily monitoring of performance within SEM campaign management to optimize campaigns. In year over year comparisons.

Calgary, Canada Area

Admin support for sales representatives selling a commercial energy product.Process documentation. Creation of training program documentation for new sales representatives. Creation of training and process documentation for implementation of Salesforce.Used SAP, SAS and Cognera systems.E-WIN (ENMAX Women's Initiative Network) Committee as a general.

Calgary, Canada Area

Organize and lead a passionate group to make brunch once a month at the House."Laura is the creator and organizer of a group called Team McAwesome. I can’t remember the first thing Team McAwesome did for Ronald McDonald House-but it seems to me those original members of the group made dinner or a brunch for our families. Over the last few years their group.

Calgary, Canada Area

Raising money and awareness for WellSpring Calgary (http://www.wellspringcalgary.com/). WellSpring's Into Summer Breast Brunch Ever took place May 27, 2012 and raised just under $10,000 for Wellspring Calgary.

Calgary, Canada Area

Organized and attended meet ups to help connect women in Calgary. Was a part-owner of this company for a few months in Spring of 2010

Calgary, Canada Area

Reconciled Purchase Orders with Accounts Payable.Sent weekly and bi-weekly invoicing reports to customers. Applied customer payments to accounts as required.Aided in the packaging and shipping of customer orders.Provided ongoing customer service support.

Master Of Arts - Ma, Professional Communication, 4.07 Gpa

Activities and Societies: Participated as a keynote speaker, presenting as a co-founder of CommunicateHER, a community of practice that.

Ba, English

Activities and Societies: Student Interviewer for The Voice Magazine: https://www.voicemagazine.org/author/laura-nelson/My time with.

Digital Communications Extension Certificate

Marketing And Strategic Communications Extension Certificate

Courses covered include: Search Engine Marketing, Brand Strategy, Integrated Marketing Communications, Digital Marketing Research, Word of.

Social Media For Business Extension Certificate

Topics covered include Socal Media Strategy, Social Media Analytics and Optimization, Branding and Online Communities. Partnered with the.

Education record

Intro courses taken in marketing, accounting, business statistics, and business law. Transitioned into Bachelor of Arts to obtain English.

Education record