Laura Oades Email & Phone Number

London, Gb

London, England, United Kingdom

Jollyfish is a creative studio passionate about helping startups & small businesses make waves! We combine creative design with strategic thinking to craft unforgettable brands & digital experiences.Tired of being a small fish in a big pond? We've got your back!🌟 Product DesignCraft mobile & web apps that people love! We take you on a journey, from initial napkin sketch to polished prototype, designing a user experience (UX) that's as intuitive as it is visually stunning.🌟 Web Design & DevelopmentWe build beautiful, high-converting websites using the magic of no-code web design. Landing pages, marketing sites, e-commerce? We do it all! Get ready to wow your audience with stunning websites.🌟 BrandingTime to turn heads! Let's create a brand identity and messaging that makes your business the talk of the town. From logos that pop to stories that connect, we'll help you build a brand that's truly unforgettable!🌟 Digital StrategyLet's supercharge your digital presence! Through a comprehensive UX audit and strategic insights, we'll unlock hidden gems and make your platforms shine brighter than ever.🌟 Design FrameworksScale like a boss! We'll build a comprehensive design system that ensures consistency across your entire digital empire. Think reusable components, clear guidelines, and a scalable UI/UX style guide for effortless growth.🐠 Ready to make waves? 🐠 Hello@Jollyfish.io

London, England, United Kingdom

World's Leading Muslim Marriage App9M+ Global Members | 400,000+ Success Stories------🏆 Built UX Culture:Assembled and led company's first product design team, and introduced new UX workflows & tools, which improved engineering efficiency and empowered the UX function with greater autonomy.🏆 App Redesign & Rebrand:Spearheaded the comprehensive redesign and rebranding of Muzz's flagship mobile app and website, resulting in an enriched UX and increased user engagement.🏆 Greenfield Project Leadership:Led the product design team through a groundbreaking project, "Muzz Social" transforming app into fully immersive social network.------🎨 Design Leadership:🌸 Player-coach role: Balanced dual responsibilities as an individual contributor and team lead, ensuring the team met deadlines while actively contributing to design projects.🌸 Spearheaded the introduction of usertesting.com: Empowering the team to conduct UX research and enhancing UCD decision-making.🌸 Built and maintained Muzz's first pattern library: Developed a comprehensive atomic design system.🌸 Mentored product designers: Conducted monthly 1-1s, guiding their professional growth and skill development.🌸 Created designer onboarding experience: Developed a comprehensive program to acclimate new designers to key stakeholders, app functionality, tools, and workflows.🚀 Product Ownership:🌸 Collaborated with CEO and Head of Mobile: Worked closely with leadership to define product roadmap and strategize releases.🌸 Project management: Collaborated with Head of Mobile to manage, update and prioritize, the product roadmap, ensuring alignment with strategic goals and customer needs.🌸 Championed the introduction of project management & product documentation platform: Introduced hybrid tool which improved collaboration and enhanced product knowledge retention.🌸 Collaborated with data science: Collaborated to run A/B tests, leveraging data-driven insights for informed product decisions.

London, United Kingdom

Boutique Digital agency | Startup Incubator | Innovation Lab🌸 Clients include: ITV, Mastercard, Tesco, MSG, Destination Düsseldorf, T-Mobile, IMMAF and more.🌸 Sole designer responsible for owning all aspects of design, including product (UX/UI), branding & communications. 🌸 Leading the full design lifecycle for B2C and B2B products spanning responsive web and mobile. • Organising and facilitating UX workshops • Sketching & wireframing • Requirements generation • User flow creation • UI design & protoyping • User testing • Quality Assurance🌸 Working collaboratively in an agile, multi-disciplinary team of full-stack engineers, COs and a technical project manager to strategise product roadmap & bring meaningful products to market🌸 Conceptualising & implementing new design workflows, to improve the efficiency of product development🌸 Acting as product owner for high profile, international B2B project: balancing business goals with design needs for the most efficient route to market.🌸 Mentoring & supporting interns learning UCD principles & agile product development🌸 Additional projects: • Brand design: Guidelines, Asset Library (including illustration, iconography and branded imagery) • Marketing & Sales collaterals: Sales deck, Email Campaigns, Business Cards, Field Wall Banner • Copywriting for core product and sales collaterals • Online client support & issue resolution

Düsseldorf, Germany

World's Largest Hotel Metasearch120M Monthly Visitors | 190 countries------🏆 Lead designer for trivago's first PWA － Increased conversion rate +97%------🌸 Role rotated across 3 separate teams: Hotel Search Landing Experience, Progressive Web Application (PWA), and Corporate Functions Digital Design.🌸 Led the UX/UI design of trivago's first PWA within an interdisciplinary team. Created user flows, sketches, interactive prototypes, high-fidelity mockups, and associated assets.🌸 Designed universal UI components for the internal pattern library, establishing a consistent design language used across all trivago products (e.g., Hotel Search, Hotel Manager, Internal tools, etc.).🌸 Operated within a multidisciplinary scrum team in Hotel Search Landing Experience, contributing directly to streamlining trivgao's conversion funnel.🌸 Engaged in weekly design critiques with fellow product designers, promoting a culture of feedback and improvement.🌸 Consulted on data visualization methods for app marketing and advertiser relations, enhancing user engagement.🌸 Assisted the UX Research team in the design and localization of user tests, ensuring comprehensive and insightful user feedback.

Master Of Science (Msc), Web Development, Distinction

Activities and Societies: 💪 Programme Representative at Edinburgh Napier Students' Association (ENSA)

Integrated Master Of Science (Msci), Marine Biology With Study Abroad, First-Class Honours

Activities and Societies: 💪 Student Mentor － For international SOES students 💪 HITCH － Charity Hitchhike from Southampton to Madrid 💪.

Marine Biology

🌸 Year of study abroad, completed in partial fulfilment of the MSci Marine Biology

Education record

🌸 A Levels: Biology, Chemistry, Mathematics - All A 🌸 AS Levels: French and German - Both A 🌸 Extended Project Qualification - A*