Laura Smith work email
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Laura Smith personal email
A skillful, motivated marketing professional with a wealth of experience in senior marketing and leadership roles in B2B, B2C and B2G environments. This has ranged from large PLCs and LTDs to start-up businesses across a variety of industries including healthcare and pharma, legal, professional services, utilities and energy. A lover of marketing data. Skilled at analysing market trends and performance data to identify audience needs to develop highly effective marketing strategies and content both for digital and traditional marketing channels. Experienced in social media strategy and best practices for business, with an ability to apply these techniques to different audiences. Demonstrated by developing successful campaigns in a B2B environment and also taking my own personal running blog from zero - over 5000 followers on Instagram organically in less than one year. Highly effective, organised, and experienced at managing a number of projects simultaneously. Comfortable working to tight deadlines yet able to demonstrate creative ability and vision when working under pressure.
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DirectorLks Digital Sep 2012 - Oct 2020Newcastle Upon Tyne, United KingdomOffering digital and traditional marketing services to a variety of organisations from smaller partnerships, start-ups and also larger established B2B and B2C clients working with senior leaders and executives. Working across a variety of sectors including professional services, energy, education, health and wellness, hospitality and retail. Specific areas of focus included:Supporting strategic brand planning and marketing positioningContent marketing management, development… Show more Offering digital and traditional marketing services to a variety of organisations from smaller partnerships, start-ups and also larger established B2B and B2C clients working with senior leaders and executives. Working across a variety of sectors including professional services, energy, education, health and wellness, hospitality and retail. Specific areas of focus included:Supporting strategic brand planning and marketing positioningContent marketing management, development, planning and writing.Website development (WordPress , Drupal Wix) and SEO managementSocial media marketingEmail marketingAnalytics, dashboard and report creation to monitor ROI PR and press release management Show less -
Head Of MarketingAcritas Research Limited / Thomson Reuters Mar 2019 - Feb 2020Newcastle Upon Tyne, United KingdomThis was a fixed-term maternity cover contract working for a market analysis, research and advisory services business specialising the legal sector and working with global law firms which was acquired mid-tenure by Thomson Reuters. • Leading the development of the marketing plan and implementation of marketing strategies in line with business objectives and lead generation goals.• Management and coordination of the marketing team and campaigns alongside sales activities to enhance brand… Show more This was a fixed-term maternity cover contract working for a market analysis, research and advisory services business specialising the legal sector and working with global law firms which was acquired mid-tenure by Thomson Reuters. • Leading the development of the marketing plan and implementation of marketing strategies in line with business objectives and lead generation goals.• Management and coordination of the marketing team and campaigns alongside sales activities to enhance brand affinity and support revenue and profit targets. • Management of digital content production- both in-house and working with external creative agencies. • Management of the company website, content (video, brand indexes, email, blogs, podcasts, social media and bi monthly market analysis reports)• Acting as the contact point for press enquiries from global media outlets and writing and distributing press releases.• Management of key marketing channels- utilising both organic and paid channels.• Overseeing the management and development of the CRM system (Salesforce) and using Pardot to set up and run targeted marketing campaigns to nurture leads through the sales funnel Show less
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Level 2 Ski InstructorSunderland City Council Nov 2002 - Apr 2016Level 2 Snowsport England Alpine Instructor •Delivering ski lessons to individuals and groups from ages 3 years. From beginner to advanced level. -
Product Manager- Carbon ServicesEaga Plc Aug 2008 - Jan 2011Newcastle Upon Tyne, United KingdomResponsibilities•The introduction and development of new products and services (energy and water efficiency) within the eaga plc product portfolio following a defined product development life-cycle. •Creating a defined process for new product development with the eaga Carbon Services Division.•Supplier and distributor negotiations, financial and logistical planning and developing marketing strategies and materials to support new product launches for B2B and B2C audiences in the… Show more Responsibilities•The introduction and development of new products and services (energy and water efficiency) within the eaga plc product portfolio following a defined product development life-cycle. •Creating a defined process for new product development with the eaga Carbon Services Division.•Supplier and distributor negotiations, financial and logistical planning and developing marketing strategies and materials to support new product launches for B2B and B2C audiences in the energy and utilities sectors. •Co – editor for two years of “Switched On” Eaga plc internal publication for employees circulated to 5000 employees. Show less
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Project Coordinator- Eaga Water ServicesEaga Plc Apr 2007 - Aug 2008Newcastle Upon Tyne, United KingdomResponsibilities•Key account manager for two clients (Thames and Yorkshire Water) which included the overall project management of their water efficiency programmes . Day to day point of contact and included weekly, monthly and quarterly reporting of KPI's and budget spend to external clients and internal stakeholders. •Project management of water efficiency programmes from set up to completion, including the negotiations of prices with subcontractors and suppliers… Show more Responsibilities•Key account manager for two clients (Thames and Yorkshire Water) which included the overall project management of their water efficiency programmes . Day to day point of contact and included weekly, monthly and quarterly reporting of KPI's and budget spend to external clients and internal stakeholders. •Project management of water efficiency programmes from set up to completion, including the negotiations of prices with subcontractors and suppliers. •Supporting with new business development of water efficiency projects including tender writing and pitch presentations. Show less
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Graduate Development ProgrammeEaga Plc Aug 2005 - Apr 2007Newcastle Upon Tyne, United KingdomPlacements Included:eaga Renewables- Sales and Business Development•Responsible for identifying new business opportunities and analysing current and future market trends in the renewable energy sector. •Supporting the business development team organising and attending sales and trade events to generate sales. Corporate Affairs- CSR Communications Officer•Working with the executive board to develop and communicate the Corporate Social Responsibility (CSR) strategy… Show more Placements Included:eaga Renewables- Sales and Business Development•Responsible for identifying new business opportunities and analysing current and future market trends in the renewable energy sector. •Supporting the business development team organising and attending sales and trade events to generate sales. Corporate Affairs- CSR Communications Officer•Working with the executive board to develop and communicate the Corporate Social Responsibility (CSR) strategy business wide to 3000+ employees and ensure this is fully integrated with the business values. This included supporting with the writing of the company CSR report produced for publication to City investors prior to the flotation of the company in June 2007.•Managing all internal communications and CSR related events.eaga Group Marketing- Marketing Executive•Part of the core team which developed and implemented the rebranding of a group business within a 6 month period. •Coordination all internal and external communications, writing creative briefs and managing all offline and online marketing operational marketing activities. Show less
Laura Smith Skills
Laura Smith Education Details
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Digital Marketing
Frequently Asked Questions about Laura Smith
What is Laura Smith's role at the current company?
Laura Smith's current role is Digital Engagement Manager at IGNIFI | developing and delivering creative digital marketing campaigns for health and pharma companies.
What is Laura Smith's email address?
Laura Smith's email address is la****@****i.co.uk
What schools did Laura Smith attend?
Laura Smith attended Digital Marketing Institute, Northumbria University.
What skills is Laura Smith known for?
Laura Smith has skills like Project Management, Business Development, Management, Marketing Strategy, Analysis, Marketing, Business Strategy, Sustainability, Strategy, Project Delivery, Internal Communications, Negotiation.
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Laura Smith
Vice President - Global Technology Infrastructure At Jpmorgan Chase & Co.Greater Bournemouth Area -
Laura Smith
Dorchester -
Laura Smith
United Kingdom -
Laura Smith
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1onsight.co.uk
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