Laura Orozco Email and Phone Number
Laura Orozco work email
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Laura Orozco personal email
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A Kansas City native and Missouri School of Journalism alumna, I’ve lived and worked everywhere from the Midwest to the East Coast to the Andes Mountains. Before joining the brand studio team at NerdWallet, I was an associate creative director at GMMB, where I developed award-winning ad campaigns in English and Spanish for clients like AARP, the Bill & Melinda Gates Foundation, and Communities In Schools.AWARDS2023 Hermes Creative Award (Platinum) for AAPA's "PAs Go Beyond" campaign2023 Hermes Creative Award (Gold) for NAF's "Name A Future" campaign2022 MarCom Award (Gold) for WRAP's "Act Like It" campaign2022 MarCom Award (Gold) for WRAP's "Act Like It" video2022 Hermes Creative Award (Gold) for WRAP's "Act Like It" video2022 Hermes Creative Award (Gold) for WRAP's "Act Like It (At Home)" video2022 IAC Award (Best Non-Profit Online Video) for WRAP's "Act Like It" video2020 Addy Award (Silver) for Communities In Schools’ “What We Are Made Of” campaign2019 Summit Creative Award for WRAP's "Act Like It" campaign2018 Hermes Creative Award (Platinum) for AARP’s “Legendary Scams” campaign
Energy Outreach Colorado
View- Website:
- energyoutreach.org
- Employees:
- 60
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Energy Outreach ColoradoDenver, Colorado, United States
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Lead Brand Content StrategistNerdwallet Jul 2022 - PresentSan Francisco, California, Us- Develop on-brief, on-budget, outside-the-box creative concepts for a variety of channels, including video, radio, social, display, and out of home- Write clear, compelling copy that drives business results while maintaining brand voice and vision — and use performance metrics to optimize over time- Leverage data, market research, and the power of storytelling to sell through ideas to cross-functional partners and executives- Create, improve, and document brand studio processes, especially the processes surrounding NerdWallet’s first-ever sports sponsorship work- Support and mentor junior creative staff, including content strategists and visual designers- Build productive, collaborative relationships with marketing managers and product managers across the company- Provide thoughtful, constructive, and timely feedback on work being produced across brand studio (and actively seek out and incorporate feedback on my own work) -
Vice President, Associate Creative DirectorGmmb Dec 2021 - Jun 2022Washington, Dc, Us- All of the Senior Copywriter duties outlined below, plus:- Own creative projects from start to finish, guiding copywriter-art director teams from concept to execution- Play a leading role on GMMB’s brand-new multicultural practice group that works specifically on campaigns tailored to African American/Black and Hispanic/Latino audiences- Created a process from scratch for submitting agency work to dozens of awards shows every year -
Senior CopywriterGmmb Sep 2016 - Dec 2021Washington, Dc, Us- Collaborated with art directors, creative directors, account teams, and clients to develop innovative, compelling ad campaign concepts- Wrote clear and engaging ad copy and video/radio scripts in English and Spanish for a wide range of clients, including the Consumer Financial Protection Bureau, FEMA, and the National Highway Traffic Safety Administration- Oversaw designers, junior and mid-level copywriters, and translators producing work across accounts- Worked with producers to cast video/radio talent, plan shoots, and direct talent- Worked with editors to create final video spots, from 60-second brand videos to 6-second Snapchat ads- Served on GMMB's internal website and social media committee to ensure high-quality content creation/effective overall strategy- Interviewed job candidates and collaborated with HR to make hiring decisions
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Bilingual Content StrategistWpromote Jul 2014 - Aug 2016El Segundo, Ca, Us- Created SEO-friendly on-page content for a variety of international and domestic clients- Developed clear, concise copy for SERPs (e.g. title tags and meta description tags) - Wrote, proofread, optimized and distributed press releases under strict deadlines- Performed keyword research to determine appropriate keywords for client website optimization- Developed compelling Twitter and Facebook content for clients- Translated web and print collateral from English to Spanish and vice versa- Collaborated with client services team to develop campaign concepts and strategies- Assisted with preparation of business proposals sent to prospective clients- Served as interim department director during absence of permanent director -
Paid Advertising SpecialistDexyp Apr 2014 - Jun 2014Dallas, Tx, Us- Created comprehensive Google, Bing and SuperPages.com pay-per-click ad campaigns for small business clients across the country- Optimized campaigns based on CTR, conversion rates and relevance of traffic- Maintained contact with clients regarding the performance of their active campaigns and collaborated with them to maximize return on investment -
Social Media SpecialistDexyp Jan 2014 - Apr 2014Dallas, Tx, Us- Provided phone and email support to more than 1,500 social media clients monthly- Managed client Facebook business pages by creating posts, uploading content and performing other general administration- Offered clients specific guidance to improve page reach and other metrics
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Esl InstructorBritish School Of Language Aug 2013 - Dec 2013- Designed lesson plans and handouts that targeted reading, writing, speaking and listening skills as well as grammar and vocabulary- Taught daily English classes to both elementary and advanced adult learners- Taught weekly English classes to young children (4-8 years old)
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Information SpecialistAmerican Society Of News Editors Dec 2012 - Jun 2013- Co-wrote, designed and managed the distribution of press releases and weekly newsletters- Maintained database of current ASNE members, potential members, media contacts and convention sponsors- Regularly updated asne.org with current news stories, announcements and upcoming events
Laura Orozco Skills
Laura Orozco Education Details
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University Of Missouri-ColumbiaStrategic Communication (Advertising)
Frequently Asked Questions about Laura Orozco
What company does Laura Orozco work for?
Laura Orozco works for Energy Outreach Colorado
What is Laura Orozco's role at the current company?
Laura Orozco's current role is Lead Content Strategist at NerdWallet | lauraoroz.co.
What is Laura Orozco's email address?
Laura Orozco's email address is or****@****ail.com
What schools did Laura Orozco attend?
Laura Orozco attended University Of Missouri-Columbia.
What skills is Laura Orozco known for?
Laura Orozco has skills like Concept Development, Copywriting, Copy Editing, Translation, Blogging, Seo Copywriting, Seo, Sem, Social Media Marketing, Google Analytics, Google Adwords, Spanish Seo.
Who are Laura Orozco's colleagues?
Laura Orozco's colleagues are Andy Caler, Evelin Preciado, Nicolas Malavasi, Shaina Morris, Andrew Bennett, Rich Duston, Bryant Chandler, Cem, Leed Ap.
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