Laura Parsisson Email & Phone Number

Homebased

• Responsible for leading the development and delivery of the strategy for the department against targets and budgets.
• Provide leadership and direction, inspiring staff and ensuring visions and expectations are clear.
• Responsible for business improvements and change management.
• Innovate to stay ahead of competitors, providing direction and prioritisation based on evidence for projects and programmes.
• Work in collaboration with CRUK teams and external stakeholders to… Show more
• Work in collaboration with CRUK teams and external stakeholders to deliver desired outcomes in a complex environment. Show less

Homebased

Key Responsibilities:Lead and set strategic direction for regionally based staff across the UK to grow income generation for Cancer Research UK.- Own corporate strategy for corporate staff fundraising. - Lead, empowered and motivated regionally based teams and specialist managers.- Management of prospects through a pipeline currently valued at £44m..

Developing a long term pipeline of corporate prospects. Drive the acquisition strategy across core and regional teams Identify new business acquisition opportunities and develop proposals that meet client objectives to secure high value charity partnerships.

Facilitate, coordinate & maximise regional marketing & communications driving & motivating a team to implement activity. Track & review regional entries and sponsorship return rates making appropriate recommendations and proposals to management and peers Research & analyse the region identifying opportunities Secure local partnerships with a wide variety.

To develop, coordinate, and support implementation of regional marketing activity to hit participation and income targets across all events.To support managers by ensuring timely and accurate budget reporting.To share experience and knowledge with key stakeholders, advising on all elements of regional marketing managers within their regions with a focus on.

Assist in the promotion, development and implementation of town centre events and speciality marketsImplement a Marketing and Promotions Strategy to attract new traders and customers to Chesterfield MarketRegularly present to internal stakeholders to secure budgetResearch, secure & manage sponsorship and funding opportunitiesPlan and book all radio and.

Doncaster, United Kingdom

Plan regional press coverage for 52 weeks for 75 stores.Carry out research to review the company’s Regional Press File.Plan advertising schedules to budgetsLiaise with media agencies daily.Regularly negotiate rates with regional & national media contacts

Ba Hons, Media Production

Media Production (BA) Hons

Education record

3 A Levels A-C