Laura Parsisson Email & Phone Number

Homebased

• Responsible for leading the development and delivery of the strategy for the department against targets and budgets. • Provide leadership and direction, inspiring staff and ensuring visions and expectations are clear. • Responsible for business improvements and change management. • Innovate to stay ahead of competitors, providing direction and prioritisation based on evidence for projects and programmes. • Work in collaboration with CRUK teams and external stakeholders to… Show more • Responsible for leading the development and delivery of the strategy for the department against targets and budgets. • Provide leadership and direction, inspiring staff and ensuring visions and expectations are clear. • Responsible for business improvements and change management. • Innovate to stay ahead of competitors, providing direction and prioritisation based on evidence for projects and programmes. • Work in collaboration with CRUK teams and external stakeholders to deliver desired outcomes in a complex environment. Show less

Homebased

Key Responsibilities:Lead and set strategic direction for regionally based staff across the UK to grow income generation for Cancer Research UK.- Own corporate strategy for corporate staff fundraising. - Lead, empowered and motivated regionally based teams and specialist managers.- Management of prospects through a pipeline currently valued at £44m.- Member of the senior management leadership team, providing strategic direction for the business and cultural direction of the… Show more Key Responsibilities:Lead and set strategic direction for regionally based staff across the UK to grow income generation for Cancer Research UK.- Own corporate strategy for corporate staff fundraising. - Lead, empowered and motivated regionally based teams and specialist managers.- Management of prospects through a pipeline currently valued at £44m.- Member of the senior management leadership team, providing strategic direction for the business and cultural direction of the team.- Manage senior relationships with both internal and external stakeholders to ensure a fully integrated and collaborative approach.- Introduce, devise and implement new initiatives to drive continued growth, improve cost efficiencies and meet organisational goals.- Financial management of income streams and regional team performance – including budget setting and performance forecasting. Show less

Developing a long term pipeline of corporate prospects. Drive the acquisition strategy across core and regional teams Identify new business acquisition opportunities and develop proposals that meet client objectives to secure high value charity partnerships.

Facilitate, coordinate & maximise regional marketing & communications driving & motivating a team to implement activity. Track & review regional entries and sponsorship return rates making appropriate recommendations and proposals to management and peers Research & analyse the region identifying opportunities Secure local partnerships with a wide variety of contacts including corporates, media & key supporters through bespoke presentations, proposals and negotiation. Develop… Show more Facilitate, coordinate & maximise regional marketing & communications driving & motivating a team to implement activity. Track & review regional entries and sponsorship return rates making appropriate recommendations and proposals to management and peers Research & analyse the region identifying opportunities Secure local partnerships with a wide variety of contacts including corporates, media & key supporters through bespoke presentations, proposals and negotiation. Develop existing partnerships ongoing ensuring they meet the core objectives of both partiesMonitor competitor activityWork with Managers on projects to support the wider team liaising with other teams, departments and organisations as necessary. Show less

To develop, coordinate, and support implementation of regional marketing activity to hit participation and income targets across all events.To support managers by ensuring timely and accurate budget reporting.To share experience and knowledge with key stakeholders, advising on all elements of regional marketing managers within their regions with a focus on overcoming objections. To lead on new starter inductions & support the development of new and existing managers and… Show more To develop, coordinate, and support implementation of regional marketing activity to hit participation and income targets across all events.To support managers by ensuring timely and accurate budget reporting.To share experience and knowledge with key stakeholders, advising on all elements of regional marketing managers within their regions with a focus on overcoming objections. To lead on new starter inductions & support the development of new and existing managers and Interns.To help assist with short and long term planning, providing day to day upward support across team and project management.Deputising for the National Managers where required.To own & lead on a project area, whilst supporting the National Managers on their core project areas. Show less

Assist in the promotion, development and implementation of town centre events and speciality marketsImplement a Marketing and Promotions Strategy to attract new traders and customers to Chesterfield MarketRegularly present to internal stakeholders to secure budgetResearch, secure & manage sponsorship and funding opportunitiesPlan and book all radio and press activity in line with the marketing strategyRespond to all media requests and write, proof & issue press… Show more Assist in the promotion, development and implementation of town centre events and speciality marketsImplement a Marketing and Promotions Strategy to attract new traders and customers to Chesterfield MarketRegularly present to internal stakeholders to secure budgetResearch, secure & manage sponsorship and funding opportunitiesPlan and book all radio and press activity in line with the marketing strategyRespond to all media requests and write, proof & issue press releasesManage the design and production of all promotional material Show less

Doncaster, United Kingdom

Plan regional press coverage for 52 weeks for 75 stores.Carry out research to review the company’s Regional Press File.Plan advertising schedules to budgetsLiaise with media agencies daily.Regularly negotiate rates with regional & national media contacts

Ba Hons, Media Production

Media Production (BA) Hons

Education record

3 A Levels A-C