Laura Pendleton Email & Phone Number

Dallas, Texas

EDS, an HP Company, Plano, TX Senior Marketing and Communications Specialist*Responsible for developing new Client Reference Program, including strategy and implementation*Responsible for developing ROI Case Studies, including managing the vendor and account teams to develop the collateral*Manage Client Video Testimonial productionMarketing and Communications Specialist *Establish and communicate direct marketing policy in accordance with EDS corporate goals to maintain standard throughout marketingorganization by managing internal marketing website and consulting marketing specialists on new best practices and guidelines*Refine direct marketing strategy, process, and guidelines to insure more targeted, effective programs are executed, enhancing the salespipeline, velocity, and win rate*Provide planning for direct marketing campaigns for Global Industries and Portfolio Support teams with result in an increase in qualifiedleads by 15% and 10% increase in revenue in the Segments business*Manage lead development team of 5 people to insure quality performance on marketing campaigns*Manage 3 rd party vendor relationships to insure correct resources can be applied to all direct marketing campaigns enhancing marketing’seffectiveness*Develop and execute comprehensive direct marketing plans and programs that are directed out of EDS Centers of Excellence

* Developed comprehensive direct marketing plans and programs that supported IBM business objectives for the p-series UNIX basedserver group by looking at current market trends as well as previous results and lessons learned from prior marketing projects and applyingthem to IBM objectives* Launched 10 complex direct marketing projects, using both internal and external resources in cross-functional teams which resulted in a 34% increase in win revenue and a 43% increase in validated leads. The direct marketing projects included offerings such as direct mail, email, telemarketing, and newsletters* Effectively managed IBM sales and consulting teams, IBM legal department, IBM procurement, outside advertising agencies, mail houses, telemarketing companies, etc. by using project management techniques, such as marketing project plans, timelines, and team meetings, to insure successful and timely marketing campaign launches

Bba, Marketing

Activities and Societies: BBA Study Abroad, Paris, France

Mba, General Business

Activities and Societies: Study Abroad - France, China