Laura Piruzza Email & Phone Number

California, United States

San Diego, California, United States

San Diego, California, United States

San Diego, California

Responsible for leading and managing automated processes in marketing systems as well as operational improvements to increase scalability and efficiency in the marketing organization. Coordinates with regional marketing teams to implement multi-channel marketing strategy. Collaborate with technical and non-technical teams to optimize architecture specifications alongside the customization and integration of the Salesforce/Pardot platforms.- Spearheaded global marketing digital demand generation and customer acquisition enablement, segmentation, and inbound/outbound capabilities.- Launched Marketing Automation Platform for Pardot through CRM and marketing technology platform migration.- Improved and extended business processes and data through integrations with Cvent, On24, Hive9, Charket, Salesforce DMP and AEM- Established best practice framework, standards, and playbooks for campaign management, lead generation, lead qualification, automation workflows, segmentation and analytics for marketing ROI.- Conducted effective training sessions to on board new marketing teams onto instance of Pardot and Salesforce

Oceanside, Ca

Acted as team lead to ensure effective CRM migration to Salesforce.com. Delivered assistance and guidance to COO, CTO, VP of Sales, and VP of Services by tailoring Salesforce.com to meet agile business needs. Introduced in-depth dashboards and reports for all team functions on both management and individual levels. Monitored application enhancement and maintenance within Salesforce application. Ensured training and knowledge for current and new product features, including SFDC new product releases.- Built and retained system structure in Salesforce.com: User Roles, Security, Permissions profiles and Territory Alignment, custom objects/fields, Workflow rules, process/dialogs and troubleshooting - Defined end-to-end marketing processes, including campaign management, lead generation and nurturing, lead qualification and scoring, lead routing and handoff to Sales, Lead and Contact segmentation and analytics to support marketing ROI assessments- Enabled data integrity and cleansing by utilizing de-duping, loading, and exporting tools for bulk of data using Data Loader.- Implemented several SFDC packages including Aha!, JIRA Connector, Pardot, Gainsight, and ScheduleOnce. - Managed systematic updates including bulk edits, record reassignments, back-end updates to maintain accuracy of CRM information.

Performed data entry, reporting, documenting, and updating for Infusionsoft CRM. Conducted 40 trade shows and events. Administered social media pages and posts for the ReviewBuzz brand. Monitored marketing editorial/content calendar and projects. Evaluated and complied competitor information. Formulated Sales/Marketing Reports from Infusionsoft. Generated PowerPoint presentations for shows/events/presentations. Conducted webinars to oversee association message boards. -Team lead in design and execution of CRM migration to Salesforce.com

Provided administrative and business support to CEO and other members of executive management team. Launched company use of Asana to improve team collaboration and work management. Supported company-wide reporting and arranging of CEO’s email and calendar. Coordinated with hiring dependent for streamlining recruitment process. Negotiated contracts with hotels, restaurants and other companies for special events.-Planned and organized various trainings, team building activities and quarterly kick-off events to expand and enhance company culture.

Monitored creation of correspondence including letters, memos, technical documents, and reports for safety certification and accessibility of public school construction in the state of California. Executed project closing in compliance with approval of District Structural Engineer. Validated accuracy of information using ETRACKER database system. Answered client queries for delivering status information, requesting documents, and acknowledging receipt of documents. Guided teams on development of policies and procedures for updated filing system application. -Lead the design, implementation and administration of an electronic, cloud-based filing system for managing project contracts and documents.