Laura Plack Email & Phone Number

Glenview, Il, Us

Hoffman Estates, Illinois, United States

Northbook, Il

Training Manager (November 2015 - May 2023)· Coordinated weekly training schedule for interns and new hires. · Provided mentorship, feedback, and updated training documents to apprentices, interns, and editors. · Restructured and enhanced summer internship, apprenticeship, and continuing education programs. · Created Subject Matter Experts program to create opportunities for leadership and professional development. Digital Content Editor (September 2013 - May 2023)· Maintained and created quality web content, including articles and infographics, based on SEO best practices to multiple crafting, hobby, and recipe websites according to an editorial schedule.· Created, curated, scheduled, and analyzed content for 21+ e-newsletters on a weekly and monthly basis. Maintained e-newsletter editorial plans and email marketing strategies across multiple campaigns.· Enhanced email campaigns via weekly A/B split tests to ensure top quality content and subject lines.· Utilized Google Analytics and Moz to optimize keywords for SEO and manage organic website traffic.· Updated and maintained social media pages for the websites, across multiple social media platforms, while fostering relationships with bloggers and companies.

St. Louis, Mo

• Established, organized, and maintained a cataloging system for sample library collection• Coordinated and assisted with author events and Educator Night presentations• Completed book title lists for sales quotes and Common Core catalogues using Lexile Levels and Guided Reading Levels• Updated the database with new products• Engaged in discussions with publisher sales representatives about forthcoming titles • Restructured filing and distribution system

St. Louis, Mo

• Served as Associate Producer for Maryville Talks Books series • Worked with website developer in testing, evaluating, and implementing quality control• Researched information to assist show producers in pre and post production • Assisted in editing, proofreading, and writing articles for online/print magazine and social media• Maintained arts, jazz, and events calendars• Scheduled all station and website programming• Ensured programs are formatted properly for airing; upload and post shows and show information on website• Coordinated with producers by setting program deadlines; assist in creating and maintaining production procedures; and supervise interns• Collaborated with Education Coordinator in grant writing, creating monthly expense reports, and generating study guides• Promoted from Production Office Intern (March 2011)

St. Louis, Mo

• Assisted in marketing and production aspects of educational television • Researched for upcoming projects and topics for articles for HEC magazine

St. Louis, Mo

• Designed, planned, created, and collected research from displays on Young Adult novels, Graphic novels, and Academy Award winning films• Reviewed education databases and search strategies for topics for library blog• Provided research support for undergraduate and graduate students

Roosevelt Pool

• Provided customer service, coordinated employee schedules• Trained new employees, organized staff, directed admissions operations• Promoted to Concession Supervisor in May 2007, Concessions Staff from June 2005

Bachelor Of Arts (B.A.), English

Certificate (Online), Genealogical Research

Certificate, Film Studies

Education record