Laura Reilly Email and Phone Number

· Managed marketing communications and operations for Rosen Publishing Group implementing solutions-based mar-keting plans to grow sales revenue in excess of $30 million in annual sales.· Provide marketing materials and support to five library sales forces (approximately 90 representatives across five different companies/imprints) and a curriculum sales force (approximately 30 representatives).· Coordinated with field and inside sales force in creation of email/social campaigns and print collateral to drive demand generation for the launch of Rosen LevelUp this past year, and Rosen-LightSail in the Spring of 2019.· Branded products and services in local, regional, national and international markets. · Worked closely with sales and creative departments formulating business strategies, objectives, measurable results, overseeing budgets and managing interdepartmental relationships · Managed local, regional, national and international marketing, webinar, PR, advertising, in-person and virtual trade shows, customer and vendor events. · Managed in-house marketers and designers to produce marketing plan, including catalogs, advertisements, email and social campaigns, and customized and targeted sales collateral.

Coordinate housing for sporting events.Secured and manage housing with multiple university residence life programs.Created organizational system that increased existing revenue by 100%.Developed and managed events utilizing 3,000 hotels rooms per night.Negotiate hotel contracts.Maintain and manage reservation system.Provide customer service and maintain relationships with hotels, sports commissions and vendors.

Assisted in coordinating summer program guide for individuals living with autism in Western New York.

Development and Management of educational, corporate and private events.Development and Management of web content and social media networking.Development and Management of print ads and mailing lists for marketing projects. Responsible for all group accounts (100,000+/yr.) Coordination of promotional and charitable events with local, regional & national sponsors and foundations.Responsible for budgeting and marketing events and maintaining accurate financial records.Coordination & implementation of major promotional events.