Cultivating strategic business relationships within the floral industry involves a blend of industry insight, creativity, and networking to drive demand and engage a broad consumer base. Here’s how you can approach it:Collaborate with Key Players: Build partnerships with large retailers, e-commerce platforms, and wholesalers. Establish a reputation for delivering quality products and being responsive to market trends. Personalizing your service and offering can help you stand… Show more Cultivating strategic business relationships within the floral industry involves a blend of industry insight, creativity, and networking to drive demand and engage a broad consumer base. Here’s how you can approach it:Collaborate with Key Players: Build partnerships with large retailers, e-commerce platforms, and wholesalers. Establish a reputation for delivering quality products and being responsive to market trends. Personalizing your service and offering can help you stand out.Consumer-Centric Floral Programs: Use market research to understand evolving consumer preferences. Design floral offerings that cater to diverse consumer needs, from everyday purchases to special events, which resonate with target audiences.Creative Product Development: Work with growers, designers, and logistics experts to create innovative floral products that appeal to various segments—mass market, online shoppers, and specialty wholesale. Unique packaging, sustainable practices, and seasonal trends can play a big role here. Show less

Floriculture and Design instructor for Chester County Art Association-Teaching basic, intermediate and advances floral design along with seasonal specialty classes.

Global Membership Manager- Produce and FloralGlobal Produce and Floral supply chain business development and member relations. Responsibilities included international produce and floral member management with focus on Mexico, South America and Europe. Extensive global floral and produce supply chain expertise.Leading sales and marketing membership manager focused on connecting buyers and suppliers through live and virtual events. My comprehensive industry research, reporting, and… Show more Global Membership Manager- Produce and FloralGlobal Produce and Floral supply chain business development and member relations. Responsibilities included international produce and floral member management with focus on Mexico, South America and Europe. Extensive global floral and produce supply chain expertise.Leading sales and marketing membership manager focused on connecting buyers and suppliers through live and virtual events. My comprehensive industry research, reporting, and analysis was conducted to help our mass market and global floral supply chain members navigate the ever-changing produce and floral industry.As a former floral buyer and supplier in the floral supply chain, I recognize the vast opportunities that allow us to grow deeper roots within the industry. At the Produce Marketing Association I was able to help connect and support a community that expands across the entire mass-market floral supply chain—and beyond. Without a doubt, the floral industry brings happiness, joy, health and comfort to consumers. When your roots strengthen, your business grows healthier. Through community, the industry grows healthier. And ultimately, the world grows healthier and happier. By helping this industry I love thrive, I believe we help the world thrive—one insight, one handshake, one leap forward at a time.And your involvement makes it happen! Show less

• Cultivating strategic business relationships within the floral industry to grow demand and inspire passion for all things floral on the mass market, e-commerce and wholesale floral industry channels.• Key Account management of leading mass market retailers across the US• Sales, Marketing, product development, design, and strategic planning for new and existing customers • Retail Platform execution- advanced in Oracle NetSuite, Foodlogiq, 1worldsync, procurrent, w-buy• Maintain… Show more • Cultivating strategic business relationships within the floral industry to grow demand and inspire passion for all things floral on the mass market, e-commerce and wholesale floral industry channels.• Key Account management of leading mass market retailers across the US• Sales, Marketing, product development, design, and strategic planning for new and existing customers • Retail Platform execution- advanced in Oracle NetSuite, Foodlogiq, 1worldsync, procurrent, w-buy• Maintain a seat on the IFPA Global Floral Council to build strategic relationships with floral supply chain industry partners and mass market retailers. Show less

Key Responsibilities Include:• Product development and planning of all sales and marketing efforts.• Business development for achieving company sales goals.• Product development and design for all things fresh cut and potted floral.• Manage Social media and digital marketing ongoing development and maintenance.• Training and management of the sales team and customer support group.• Drive and facilitate a culture of innovations, empowerment and speed to… Show more Key Responsibilities Include:• Product development and planning of all sales and marketing efforts.• Business development for achieving company sales goals.• Product development and design for all things fresh cut and potted floral.• Manage Social media and digital marketing ongoing development and maintenance.• Training and management of the sales team and customer support group.• Drive and facilitate a culture of innovations, empowerment and speed to market.• Developed strategies for exceeding customer expectations.• Insure highest level of customer satisfaction.• Establish and manage the sales budgets, KPI’s and performance reporting tools CRM.• Provide detailed and accurate sales forecasting.• Collaborate in the development of incentive programs that motivate the sales team to achieve their sales targets.• Monitor customers, market and competitor activity to provide feedback to company’s management teams.• Manage key customer relationships and participate in closing strategic opportunities. • Extensive travel for in-person meetings with customer accounts and supply chain partners to develop key relationships.• Most Recent: Full design and construction management and implementation of refrigerated floral low temp cooler, bqt line, offices and floral wet packing production facility. Show less

Key Responsibilities Include:• Management of regional product procurement, negotiations, forecasting and driving top line sales YOY for 300 stores in the Mid-Atlantic. • Management of regional pricing coordinators and analysts to support zone pricing, markdowns and local promotions for all store segments. • Insure supplier compliance to minimize company risk with the maintenance of retail catalogs, insurance requirements and food safety audits.… Show more Key Responsibilities Include:• Management of regional product procurement, negotiations, forecasting and driving top line sales YOY for 300 stores in the Mid-Atlantic. • Management of regional pricing coordinators and analysts to support zone pricing, markdowns and local promotions for all store segments. • Insure supplier compliance to minimize company risk with the maintenance of retail catalogs, insurance requirements and food safety audits. • Establish and maintain all DSD programs with local relevance under the following categories (Snacks, beverage, fresh food floral, apparel, souvenirs and seasonal).• Brand ambassador to support Walgreens operational merchandising procedures.• Global subject matter expert for local floral programs across all regions. • Responsible for building a local floral supplier infrastructure and driving local floral sales gains more than $5million YOY for FY 2015-2016 Show less

Key Responsibilities Include:• Floral procurement, supplier negotiations, merchandising strategies and format design for 780 stores. • Category enhancement, product growth and exceeding ID sales expectations by delivering thoroughly planned and well-executed merchandising strategies.• Driving cut floral sales from $125 million to excess of $140 million. • Implementation of merchandising strategy communication to four separate banners. Result … Show more Key Responsibilities Include:• Floral procurement, supplier negotiations, merchandising strategies and format design for 780 stores. • Category enhancement, product growth and exceeding ID sales expectations by delivering thoroughly planned and well-executed merchandising strategies.• Driving cut floral sales from $125 million to excess of $140 million. • Implementation of merchandising strategy communication to four separate banners. Result driven product branding and development for key cut floral products. Show less

Key Responsibilities Include: • Supervision, training and management of 40 floral managers, driving sales and operating performance in 40 stores. • Drive regional floral sales results more than 10 million. • Thorough execution and support of all floral merchandising standards, design initiatives and product branding.• Route out and solve sales and merchandising opportunities through a variety of operational reports. • Oversee store level… Show more Key Responsibilities Include: • Supervision, training and management of 40 floral managers, driving sales and operating performance in 40 stores. • Drive regional floral sales results more than 10 million. • Thorough execution and support of all floral merchandising standards, design initiatives and product branding.• Route out and solve sales and merchandising opportunities through a variety of operational reports. • Oversee store level product inventories monthly of perishable products, decorative hard goods, outdoor products and plush. • Insure compliance with the policies and procedures set up by the Safeway Corporation and appropriate regulatory agencies. Show less

Key Responsibilities Include:• Creating interior/exterior sell environments and product positioning to maximize sales. • Interface with the product buyers, TV sales managers, vendors and on-air guests to establish product brand positioning for beauty, fashion, food and home and garden décor.• Training and on boarding of Interns, Jr. Visual merchandisers and production support staff.• Execution of strategic plans for upcoming product promotions, product airings and… Show more Key Responsibilities Include:• Creating interior/exterior sell environments and product positioning to maximize sales. • Interface with the product buyers, TV sales managers, vendors and on-air guests to establish product brand positioning for beauty, fashion, food and home and garden décor.• Training and on boarding of Interns, Jr. Visual merchandisers and production support staff.• Execution of strategic plans for upcoming product promotions, product airings and show concepts as well as visual and written documentation of product display airings. Show less