Laura B. Rivera Email & Phone Number

Boston, Ma, Us

New York, Ny, Us

•Direct marketing and communications for Acelero Learning, Inc., a mission-driven company that operates early childhood education centers in four states, serving over 5,000 children annually, and offers services and literacy/assessment products to early childhood education providers through Shine Early Learning, impacting over 400K children nationally.•Responsible for all marketing and communications efforts, from strategy to creative execution. Plan and execute all major marketing programs, including enrollment campaigns, lead generation and nurturing (HubSpot), and national brand building. •Direct all product marketing, including curriculum-based assessment tools like HELP® on the company’s ecommerce site, shineearly. store and SAAS offerings like HELP Connect.•Responsible for the development and launch of a new brand identity and three new websites (acelero.com, acelerolearning.com and shineearly.com). Direct all public relations and publicity efforts.

Quincy, Ma, Us

• Designed and executed marketing strategies for a private college on Boston’s South Shore. • Developed and launched omni-channel lead generation, digital display, search, social media, email, radio, and print campaigns to drive enrollment and increase retention for a 120-year-old brand.• Achieved 2.62% average CTR and 85% impression share for SEM, 4.5% form fill completion rate (industry avg. 2.6%) and a 94% increase in web traffic.• Responsible for all branding and storytelling including web development, creative direction, content creation, social media, and public relations.• Led strategy, planning, project management, creative direction, content creation, and launch of a new website to articulate the college’s mission of preparing leaders to make an impact in the world. Wrote all copy and directed all photo/video shoots for the new website.• Campaigns outperformed education industry benchmarks across all channels:Search Engine Marketing (SEM): 2.62% CTR and 85% Impression ShareEmail Marketing: 12% Open Rate, 5% Re-engagement RateMobil Display Advertising: .56% Conversion Rate (industry avg. .22%)Live Chat & Form Fills: 4.5% Conversion Rate (industry avg. 2.6%)Radio Advertising: 94% increase in web traffic

Auburn, Massachusetts, Us

• Built and executed integrated marketing and brand strategies, both online and retail, and directed product development for a national women's fitness company with a portfolio of 100 products.• Revitalized the 15-year-old brand with the development of a four-year marketing and brand strategy that culminated in the launch of a new brand identity and positioning, both online and at retail.• Developed and launched all B2B and B2C product marketing, lead generation, advertising, public relations, social media, email marketing, content marketing, and product packaging/POS.

Norwell, Massachusetts, Us

• Led the creation and execution of multi-channel marketing and corporate communications. • Designed and executed a new lifestyle brand to re-energize the 390-year-old global company, including the design and launch of a new website and re-launch of all social platforms. • Designed award-winning digital (SEM, digital display, and social) and traditional campaigns that received gold medals for “Best Social Media Campaign” and “Best Integrated Marketing Campaign-Brand Building” as well as "Best of Show” Award by the New England Direct Market-ing Association. • Re-launched a major product line, resulting in a 74% increase in sales in three months. Re-designed the logo, packaging, and ad creative of a declining product line, achieving a 46% lift in sales. • Developed the company’s first robust, digital brand strategy to position Zildjian as the leader in the digital space with an 89% share of voice (Radian6).• Launched campaigns to build loyalty and drive traffic, achieving a 2100% increase in the con-sumer loyalty program, a 1000% increase in Facebook Likes, a 500% increase in Twitter Fol-lowers, a 1500% increase in YouTube Subscribers, and an 800% increase in YouTube Views.• Ranked #1 in worldwide search among competitors with 85 keywords rankings in the #1 position.• Supervised a roster of over 1000 artist endorsers and negotiated individual artist and corporate partnership contracts, including an international social media partnership with Converse.

Quincy, Massachusetts, Us

• Retained by companies and nonprofit organizations to provide marketing, brand communications, and public relations expertise.• Engaged by Quincy College, a 50-year-old educational institution, to develop a marketing, enrollment, and retention strategy; launch a new brand identity; and develop major media partnerships. • Developed and directed award-winning marketing campaigns across multiple channels to re-position the college’s brand identity (4 gold medals from the Higher Education Marketing Report). • Increased international enrollment by 30% and enhanced recruitment in all ethnic markets, most notably the Hispanic market with a 120% increase.

Schaumburg, Il, Us

• Led marketing for one of the nation’s premiere institutions for the culinary arts, comprised of a professional culinary arts division, consumer cooking program, three restaurants, and industry consulting services. • Developed and launched a re-branding effort, re-engineered the call center, developed direct marketing campaigns for both traditional and digital channels, and significantly increased lead generation at national trade shows. • Enhanced acquisition and conversion rates of the call center and website to increase sales by 100% within one year. As a result, the Academy was acquired by Career Education Corporation.

Burbank, Ca, Us

The Walt Disney Studios, Director of Marketing • Formulated and executed global brand and marketing strategies and corporate communications for the Feature Animation division of The Walt Disney Company including the management of all worldwide, corporate branding campaigns for traditional and digital animation studios in Burbank, Orlando, and Paris. • Managed partnerships with Buena Vista Pictures Marketing and Pixar Animation Studios to support worldwide releases, including trailers, advertising, websites, and press. • Supervised relationships with corporate partners like Mattel, Burger King, and Nestle, working closely with the Consumer Products Division to ensure that all licensed products were consistent with Disney brand standards.• Represented Feature Animation on the corporate synergy committee, a high-level brand stewardship initiative chaired by the CEO. Developed communications for the President of Disney Animation.Walt Disney World, Manager of Development• Member of the original team responsible for developing and launching a new Disney destination resort featuring world-class artists, athletes, and entertainers. • Responsible for program development, negotiation of talent contracts, artist relations, and the launch of more than 100 events, working across the company to market programs and maximize ROI.

New York, Ny, Us

• Developed and implemented global brand and marketing campaigns for an international arts organization, including Broadway seasons and international tours, resulting in record box office revenue. • Developed the Ailey Company’s first direct marketing and loyalty programs to transform single ticket buyers into subscribers and subscribers into donors. • Built strategic partnerships with major corporations, media companies, and government agencies, including Sony, American Express, and the City of New York.

Mba, Marketing

Master Of Arts (Ma), Arts Administration/Nonprofit Management

Bachelor Of Arts (Ba), Fine Arts & Journalism