Laura Saunders Email & Phone Number

Atlanta Metropolitan Area

Oversee marketing strategy and content for Dinova, a business dining program connecting 24,000 restaurants with 570 corporations and government agencies across the US and Canada. Lead brand identity development, manage a marketing manager, and collaborate with cross-functional teams to drive brand awareness, market growth, and support sales and customer success with targeted marketing collateral.◻️ Manage content for all marketing channels, including social media, email, web, the Dinova mobile app, and trade shows/events, ensuring cohesive messaging and brand consistency.◻️ Lead production of the data-driven State of Business Dining Report, aligning themes with leadership and sales goals. Oversee the writing and design processes while managing multi-channel promotion, resulting in a 169% increase in downloads since taking over production.◻️ Create key sales collateral, including pitch decks, EBR decks, email and social media templates, and targeted outreach materials for high-value prospects.Notable Achievements:◻️ Proposed and implemented Asana to manage marketing, product, and development projects, streamlining workflows and boosting team efficiency through training.◻️ Redesigned Dinova.com, overseeing CMS upgrades, managing developers, and writing content. The site is now ADA compliant with a 43% increase in sessions◻️ Conducted research, developed, and successfully rolled out comprehensive brand guidelines across the company, ensuring consistent brand identity on all platforms.

Mt Prospect, Il

NABP is the independent, international, and impartial association that assists its member boards and jurisdictions for the purpose of protecting the public health. As the Marketing Manager, oversee the day-to-day operations of the Marketing Department. Prepare and monitor the annual marketing budget. Lead strategy and creative/content development for Association websites, public relations efforts, social media, tradeshows, and external email communications.◻️ Developed paid advertising, emails, web page design, social media campaigns, and tradeshow messaging for the Association’s CPE Monitor program. ◻️ Designed a consumer awareness campaign for safe drug disposal that reached a national audience using radio and television PSAs, digital banner ads, pre-roll video ads, a satellite media tour, social media campaign, and news release distribution. Increased related searches by 200%◻️ Built and managed NABP’s webinar program in collaboration with the Professional Affairs department, overseeing all aspects including logistics, practice sessions, scripts, Q&A materials, and live events. Developed and executed promotional strategies via social media, email, and landing pages, and ensured recordings qualified for continuing education credit.

Lisle, Il

Promoted to manage at $1M+ advertising budget and develop content for all advertising campaigns, including paid social media, commercials, radio, billboards, pay-per-click and search. Designed new marketing and advertising initiatives to support recruitment, development, and academic efforts. ◻️ Served as project manager for all direct mail and enrollment search campaigns. Campaigns involved multiple team members and vendor partnerships.◻️ Oversaw the execution of all web related projects. Four months following the launch of the new Ed.D. program website, there were 5,900 visitors and leads generated through the interest form increased by 200%.◻️ Received the Gold Award from the EDU Digital Marketing Awards after partnering with a media buyer on a campaign of highly targeted digital ads for the Ph.D. in Organizational Development program.

Lisle, Il

Created and maintained content across the University’s social media channels, website and external e-communications. Tracked and reported on web, social, and email analytics.◻️ Wrote and designed 2 to 5 daily mass email communications for 50,000 students and alumni of the Lisle campus. ◻️ Coordinated the transition of all contact segments from Harris Connect to iContact email marketing software. ◻️ Received a merit-based promotion and moved into a management role after less than a year.

Chicago, Il

Created audio and video content for company clients. Researched and wrote text for internal marketing projects. Functioned in a marketing agency environment and delivered content to meet client needs.

Saint Louis, Missouri

Created photo, video and text content for all social media channels, the website and subscriber e-blasts. Learned to embrace the creative process and take initiative on projects.

Master Of Business Administration (M.B.A.), Project Management

Activities and Societies: Sigma Beta Delta

Bachelor Of Science, Double Major In Interactive Media And Music

Activities and Societies: Chorale, Chamber Singers, Community Chorus, MIB (Musicians In Business)• Overall GPA of 3.65, graduated Magna.