Laura Scheller Email & Phone Number

Kilchberg (Zürich), Zürich, Schweiz

- Independent and strategic management of the international key franchise Easter incl. sales, P&L and budget responsibility (>20 million CHF offtakes)- Lead of a team of two (Junior Product Manager & Project Coordinator)- Development of the vision, goals and growth strategies and their presentation in front of the board of management- Management of the product portfolio, including the development of product innovations - Development, implementation and control of the media plan (TV, Digital, Print, OOH) and consumer promotion activities (POS, events)

Kilchberg (Zürich), Zürich, Schweiz

Managing the development of the new Lindt brand SQUARES from ideation till launch, including development of recipe, positioning, formats and packaging.- Operational and strategic management as well as sales, P&L and budget responsibility for the brands SQUARES, MINI PRALINÉS and BÂTONS in close coordination with the Senior Product Manager- Leading projects as a Project Manager for new products, packaging and POS concepts- Development and implementation of consumer-relevant annual marketing plans- Coaching trainees on individual projects

Schaffhausen

Schaffhausen

Zürich Und Umgebung, Schweiz

Master Of Arts (M.A.), Economics

Masterarbeit: Was macht Responsible Leadership erfolgreich? - Eine erweiterte Betrachtung von Responsible Leadership

60 Ects Auflagen, Economics

Bachelor Of Science (B.Sc.), Economics

Bachelorarbeit: Besonderheiten des Distributionsmarketings im Automobilmarkt