Laura Scott Goodsell

Laura Scott Goodsell Email and Phone Number

Fractional CMO @ Boise, ID, US
Boise, ID, US
Laura Scott Goodsell's Location
Greater Richmond Region, United States, United States
About Laura Scott Goodsell

Marketing leader with a background in marketing strategy, demand generation, product marketing and brand building. Experienced in building high performing teams, transforming marketing departments in rapidly-changing environments, and generating ROI. 10+years experience working with Fortune 100 companies.Specialties:Marketing | Marketing Strategy | Branding & Positioning | Creative Direction | Product Marketing | Branding & Identity | Brand Development | Content Strategy | Digital Marketing | Project Management | Lead Generation | Leadership | Training & Staff Development | Public Speaking | Startups | Advertising

Laura Scott Goodsell's Current Company Details
Self-employed

Self-Employed

Fractional CMO
Boise, ID, US
Laura Scott Goodsell Work Experience Details
  • Self-Employed
    Fractional Cmo
    Self-Employed
    Boise, Id, Us
  • Safetywing
    Associate Vp, Marketing
    Safetywing Nov 2021 - Oct 2023
    Palo Alto, California, Us
    - Head of Marketing for Remote Health- Responsible for building and growing B2B branding and demand generation- Develop high converting lead generation channels with a focus on conferences and content.- Manage global SafetyWing branded events- Develop and manage product marketing strategy and tests
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  • Crossborder Solutions
    Vice President Marketing
    Crossborder Solutions Jan 2020 - Sep 2020
    • Led the global marketing team targeting MNCs.• Responsible for inbound, brand identity and sales and client support. • Developed and utilized physical assets for prospecting, sales cadences, and client support. Managed paid media, two weekly tax podcasts (with 1k listens/mo), sales messaging and cadences, a client onboarding program, and multi-touch nurture and email campaigns.• Managed a weekly webinar program with up to 400 registrations per session with 75% attendance rate or better.• Developed and introduced a rewards program that increased the company’s demo hold rate by 1.5x.• With my team, increased inbound leads 2x and increased inbound demos booked 3.6x.
  • Elm Learning
    Marketing Director
    Elm Learning Jul 2018 - Jan 2020
    Brooklyn, New York, Us
    • Led the marketing team, responsible for growth marketing and brand identity.• Introduced and oversaw full-stack marketing function. Responsible for delivering business growth through digital and traditional channels including SEO, SEM, hosted events, industry events, outbound campaigns, and content.• Rebuilt the marketing department and trained an agile and capable team.• Introduced and expanded Fortune 500 client relationships.
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  • Botify
    Global Marketing Director
    Botify May 2017 - Jul 2018
    New York, Ny, Us
    • Led the global marketing team, responsible for growth marketing and brand identity in NY, Paris and London• Developed and executed innovative full-funnel, omnichannel campaigns that deliver revenue.• Cultivated brand identity, and managed brand consistency across the US and Europe. Managed product launches and brand overhaul. • Built a high-performing team across countries. • Consistently delivered aggressive revenue performance, supporting fast-growing B2B SaaS company.
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  • Merkle, Inc.
    Retail Marketing Manager
    Merkle, Inc. Sep 2015 - May 2017
    Columbia, Md, Us
    • Led the marketing program for the retail vertical • Created & managed marketing program for the retail vertical • Developed & executed content strategy• Created & promoted thought leadership through digital channels• Led strategy for internal events & industry conferences• Collaborated with vertical leadership & sales teams• Spoke at industry events
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  • Merkle, Inc.
    Senior Strategy Lead
    Merkle, Inc. Mar 2015 - Sep 2015
    Columbia, Md, Us
    • Supported business development by auditing integrated marketing strategy of prospective clients across SEO, paid advertising, social media, display, CSE• Pitched digital strategy to enterprise companies • Worked across industries - from financial to retail to travel• Practiced leadership training and mentoring new team members• Spoke at SMX Advanced and Pubcon
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  • Merkle, Inc.
    Strategy Lead
    Merkle, Inc. Jan 2014 - Mar 2015
    Columbia, Md, Us
    • Supported business development by auditing digital strategy of prospective clients across SEO, paid paid advertising, social media, display, CSE, email marketing• Pitched digital marketing strategy to enterprise companies • Worked across industries - from financial to retail to travel
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  • Merkle, Inc.
    Seo Specialist
    Merkle, Inc. Oct 2012 - Jan 2014
    Columbia, Md, Us
    • Audited technical SEO & content for top brands• Delivered recommendations for improving online marketing• Improved team processes to enhance efficiency• Worked with enterprise clients across industries from retail to finance to real estate
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Laura Scott Goodsell Skills

Leadership Product Marketing Direct Marketing E Commerce Powerpoint Social Media Public Speaking Online Marketing Brand Development Digital Strategy Event Planning Photoshop Mobile Marketing Thought Leadership Blogging Digital Media Business Development Content Marketing Market Research Web Analytics Digital Marketing Advertising Integrated Marketing Google Adwords Customer Relationship Management Strategic Planning Lead Generation Seo Strategy Web Content Writing Facebook Online Advertising Microsoft Office Content Strategy Social Media Optimization Marketing Microsoft Excel Search Engine Marketing Google Analytics Social Media Marketing Email Marketing Sem Business Strategy Management Ppc Pay Per Click Project Management Marketing Strategy Search Engine Optimization Branding And Identity

Laura Scott Goodsell Education Details

  • William & Mary
    William & Mary
    Hispanic Studies
  • Clover Hill High School
    Clover Hill High School

Frequently Asked Questions about Laura Scott Goodsell

What company does Laura Scott Goodsell work for?

Laura Scott Goodsell works for Self-Employed

What is Laura Scott Goodsell's role at the current company?

Laura Scott Goodsell's current role is Fractional CMO.

What schools did Laura Scott Goodsell attend?

Laura Scott Goodsell attended William & Mary, Clover Hill High School.

What skills is Laura Scott Goodsell known for?

Laura Scott Goodsell has skills like Leadership, Product Marketing, Direct Marketing, E Commerce, Powerpoint, Social Media, Public Speaking, Online Marketing, Brand Development, Digital Strategy, Event Planning, Photoshop.

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