Laura Senna Email and Phone Number

● Manage catalog of over 7,000 SKUS for three channels of business. ● Establish inventory plans based on historical data, sales goals, merchandising, and sell through targets.● Develop replenishment orders based on rate of sale, on hand and on order inventory, and product life cycle. ● Created a replenishment tool that tracks sell through, demand, inventory, and markdowns.● Balance on hand and on order inventory across all channels of business.● Develop and execute markdown and exit strategies for slow moving merchandise in all channels and work with liquidation partners when necessary.● Develop assortments to support boutique consignments and cash and carry events.

● Contributed to three years of sales growth in 2014 (+37%), 2015 (+16%) and 2016 (+6%).● Prospect, court, and win new customers.● Create sales forecasts for national accounts based on trends, sales analysis and customer feedback.● Conduct sales analysis on product performance in national accounts: sales, markdowns, on hand inventory. ● Work with Operations Manager to ship orders in accordance with requirements mandated by national customers.● Execute sales analysis, preparation, assortment planning and merchandising for customer presentations. ● Provide high levels of customer service and relationship management to national partners. ● Create labeling standards specific to individual national accounts.● Work with Production Team to manage timelines for the procurement of materials and manufacturing of goods, to ensure on time delivery of orders.● Support Design Team with cost analysis and design feedback in order to achieve profit margin goals.

● Scheduled and supervise staff to ensure that all store operations are being fulfilled.● Planned and implemented staff orientations, trainings, and team meetings.● Managed staff of 5-10 employees.● Proactively sought out learning, networking, and community service opportunities.● Reported ROI on promotions, advertising, special events, and other initiatives.● Coordinated receiving and returning of inventory with corporate office and store staff. ● Planned, prepared, executed, and evaluate in-store special events. ● Maintained store staff by recruiting, selecting, orienting, and training employees.● Increased the effectiveness of the team through coaching, counseling, and appraising job results.● Generated stock orders based on sales analysis and sales goals.● Ensured availability of merchandise by reviewing rate of sale and inventory levels.

● Managed day to day ecommerce business including customer service, shipping, and accounting activities.● Scheduled promotional events to increase sales and turn slow moving product. ● Scheduled marketing campaigns based on trends, inventory holdings, and sales analysis.

● Inspired outstanding customer service within the team.● Exercised good judgement to make decisions and solve problems regarding customer concerns.● Planned and executed in-store visual merchandising.● Managed interns.● Created and implemented sales incentive program for employees.● Established a strong rapport with potential and existing customers.● Developed employee manual to assist in transitioning to a new point of sale system.

-Created a training program for the men and women sprinters. -created and executed fitness circuit routines for the entire program. -Adapted fitness programs to meet individual needs. -Coordinated and planned all away trips including hotel and food accommodations. -Assisted with recruiting. -Organized alumni gatherings.