Laura Serrano Email & Phone Number

North Miami Beach, Florida, United States

• Responsible for planning, building, and implementing digital marketing campaigns across multiple channels and platforms. • Develop and execute digital marketing campaigns across multiple channels, including social media, email, SEO/SEM, and display advertising.• Create engaging and relevant content and programs tailored to different platforms and audiences.• Utilize analytics tools to track campaign performance, interpret data, and make informed marketing decisions.• In charge of the creation and construction of the company, helping to create social media, and student loyalty program. • Created a monthly advertising campaign for the company, overseeing budgets, and collections and sales of different beauty programs within the school.• Implement goals and strategies to attract new audiences to the different headquarters.• Led the collection system within the institution and purchases, including everything with the after-sales service, providing quality customer service until at the time of licensure of students and work placement in the field.

Miami/Fort Lauderdale Y Alrededores, Estados Unidos

• In charge of a market research from Brazil with the introduction of NOVEX products, beginning in United States, where I achieved great business with chains such as WINN DIXIE, NAVARRO, AMAZON, SEDANOS, ASSOCIATE GROCERIES among others.• Led the negotiation with large stores and the opening of the Caribbean region in Barbados, Puerto Rico, and Bahamas.• Collaborated with other departments to integrate marketing strategies and ensured brand consistency.• Managed the company's social media profiles and presence, engaging with the community, and fostering customer relationships.• Optimized marketing automation and led nurturing processes through email, content, and social channels.• Tested and optimized marketing tactics for customer acquisition and conversion rate optimization• Stayed up to date with digital marketing trends and potential new channels or strategies to keep ahead of the competition.

Fort Lauderdale, Florida

• Participated in market research by visiting all local markets on the islands while recognizing market prices for the introduction of LOREAL AND REVLON products in the market, with its star product in the United States UNIQUE ONE.• Able to identify areas of improvement and work in the Caribbean, achieving sales of more than 1M dollars in Puerto Rico.• Developed and implemented marketing plans while undertaking competitor research and analyses.• Conducted market research to establish customer trends and habits.• Established goals and objectives to reach our customers through appropriate marketing channels (digital and traditional).• Built and maintained relationships with new and existing customers through prospecting and networking.

Miami/Fort Lauderdale Y Alrededores, Estados Unidos

• Oversaw commercial and marketing director of Aguardiente Antioqueno.• Managed activities in different bars and establishments in the city, promoting products, in addition to managing brands to introduce in the United States with Juan Valdez.• In charge of making alliances with distributors for the introduction of products in whole foods, Publix, and different large stores in Florida.

Miami/Fort Lauderdale Y Alrededores, Estados Unidos

-Completes national sales operational requirements by scheduling and assigning employees; following up on work results.-Maintains national sales staff by recruiting, selecting, orienting, and training employees.-Maintains national sales staff job results by counseling and disciplining employees; planning, monitoring, and appraising job results.-Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies.-Contributes to team effort by accomplishing related results as needed.

Miami

-Responsible for competitive analysis, market research and customer segmentation.-Design and implementation of marketing tactics actions (consumer and channel promotions, tastings, trainings, etc.)-Development of new products to the line.-Ongoing monitoring of category sales.-Propose and implement appropriate actions to sales growth in the category.-Analysis and research to propose and implement the activities of the products provided by the marketing plan and other actions to improve the products.-Identify and understand clearly the actions of direct competition by products and propose activities against others.

Miami/Fort Lauderdale Y Alrededores, Estados Unidos

-Leader in handling and Printing Communication mean looking for a solid digital evolution accompanied by virtual creative strategy and expansion into new media.-Generate expand and give greater commercial presence for business over the Internet as a market innovation and development power.- Management forecast volumes and regionally to import batteries and flashlights.-Creating marketing strategy in different social networks through online activities that help to revitalize products

Miami/Fort Lauderdale Y Alrededores, Estados Unidos

-Responsible for forecast, product launches, activations, promotions and all marketing activities in addition to the category.-Approach identified opportunities and improvement strategies geared toward increasing profitability, ROI and market share.-Realized the successful launch of new products for the new television line 2010.- Designed and implemented a plan for the development of long-term BRAVIA brand, affecting all major marketing variables.

Bogota

- Developed a plan for re- launching the brand nationally Rimula, focusing mainly on areas of opportunity.- I made the launch of the new portfolio of lubricants, making it the second most sold.-Developed strategic alliances to strengthen the brand (Procter &Gamble,Ferrari , etc. . )- Developed and implemented market research for launching any promotion in the consumer channel.

Master'S Degree, Marketing

Bachelor'S Degree, International Business, International Business Administration