Delivering a clear, innovative and ambitious vision of the future of student engagement, by leading and influencing the development and delivery of a University-wide communications, marketing and events strategy for the community of 35,000 students.

Director of External Relations• Responsible for leading strategic development of Communications and Fundraising. • Growing external support whilst telling the wider brand story of the Hippodrome’s immediate and long-term ambitions. • Balancing audience development with ensuring positive and wide-ranging media and stakeholder support for all productions/projects.• Overseeing fundraising and case for support for capital appeal. • Reporting/presenting to the Board and various committees across the cityHead of Communications• Enhancing the reputation and extending the profile of the UK's busiest theatre through compelling storytelling and and brand development• Communicating the best in musical theatre, ballet and opera, dance, drama, comedy and pantomime• Working with some of the world’s biggest international producers and partners Birmingham Royal Ballet, Welsh National Opera and DanceXchange• Managing key theatre events like gala evenings, season launches and festival work • Managing a communications strategy across multiple channels, both on and offline, engaging ticket-buying audiences, stakeholders and opinion-formers • Social media and content planning and development • Cultivating media contacts and growing new partnerships

Developing an effective PR, brand and marketing strategy to raise our profile, raise income and reach new and diverse audiencesEvaluating and measuring resulting activity including media coverage and brand awarenessManaging the development of all marketing, film and photography collateral and ensuring our brand position and associated messages remain consistentDelivering impactful PR and offliine/online marketing campaigns to support income generationResponsibility for individual giving, legacies, appeals and all direct marketing with fundraising targets of over £500,000Development and implementation of internal communications strategy and delivering organisation-wide systems and practicesOverseeing all digital activity - developing website, social media and online marketing campaignsChallenging myths surrounding Hospice care and influencing others to be advocates for our work

• Responsible for all brand at AAUK and overseeing the brand strategy implementation across PR, digital, social media, marketing, fundraising and campaigns, to increase awareness and encourage support amongst target audiences• As part of the brand refresh, devising and conducting audience-testing through a mixture of agency, in-house and stakeholder research, to analyse and understand market trends and the attitudes and behaviours of supporters and potential supporters.• Analysing feedback and making recommendations on improving ActionAid’s brand profile to increase brand awareness and consideration amongst target audiences• Working with various UK teams and ActionAid International to develop content that supports the brand narrative and clearly demonstrates the impact of the charity's work• Re-developing and editing three issues of the support magazine• Comms rep on internal communications cross-team, redeveloping intranet and other internal channels

• Launching the organisation’s new brand, corporate identity and website• Developing and implementing the marketing communications and digital strategies, with particular focus on raising public awareness, engaging professionals and increasing call volumes• Project-managing all marketing and media campaigns including flagship ‘costs complaints’ with Which?, achieving press coverage including Daybreak, Today programme and Metro• Producing online and printed marketing communications to engage the charity's different audiences, including lawyers, consumer groups, government, regulators and the public• Devising a professional-facing advertising campaign across print and online media• Generating new audience reach through community engagement projects and BME channels, and developing MP relations through a House of Lords event and associated communications

• From Babies With Love - Creating brand, website and communications strategy for new online social enterprise supporting the charity SOS Children: www.frombabieswithlove.org• Michael J Fox Foundation for Parkinson's Research - Marketing and event-management for annual fundraising gala at the Waldorf Astoria with over 800 attendees and $5 million raised• American Association of the National Theatre – Marketing and coordination of private events and screenings for donors and supporters• Published articles in various titles: Jane Magazine, Elle, Brussels Airways

• Developing brand, messaging and website for brand new non-departmental public body• Producing all marketing collateral, copy-writing, editing and design development• Developing a ‘digital by default’ strategy and increasing average monthly web visitors by 60k• Team management, key member of SMT, delivering regular presentations to Council members who included the Lord Chief Justice, Deputy Commissioner of the Metropolitan Police and the Chief Executive of Citizens Advice Bureau• Managing integrated marketing campaigns for consultations with media launches that included the Today programme (R4), BBC Breakfast, Five Live and 15 regional radio slots

• Creating and managing the editorial and brand team responsible for all MLA’s external and internal, printed and online communications materials• Establishing and managing effective working relationships with internal ‘client’ teams, as well as external stakeholders, including LOCOG, DCMS and museums and libraries nationally• Implementing a national internal communications plan across multiple offices including intranet, e-newsletter, staff conference and management of new Internal Communications role• Rebranding MLA from branch-based to a national organisation, working with external agency to produce identity guidelines and key messaging for usage and promotion in all communications across a range of audiences• Relaunching and developing website to reflect the new brand, host audio-visual content (some via You Tube) and link to improved social media channels• Leading a Cultural Olympiad major project ‘Stories of the World’. Creating a jointly branded marketing campaign with LOCOG and London 2012 identity: publications, PR, film, advertising, digital and events

• Rebranding of Asthma UK (formerly the National Asthma Campaign) with external agency. This involved introducing the new brand, values and visual identity, redeveloping more than 100 different printed materials and introducing a more interactive website to encourage online donations and information sharing• Developing ‘Kick Asthma’ – a new identity, microsite and printed materials to engage children• Creating integrated marketing solutions to deliver the charity’s services, and involve its varied audiences, e.g. an integrated campaign on World Asthma Day encouraged 17,000 people to take an online asthma survey• Running the charity’s first online marketing campaign, DRTV appeal and London Underground awareness advertisements – developing AUK’s media buying approach• Managing a team of five to develop and deliver a range of publications, marketing materials and membership materials - all of which were designed to inspire or involve different audiences• Managing formal approvals process for all marcomms and centralised print buying system - resulting in a more cost-efficient and effective production process• Working with key corporate sponsors on joint-campaigns, eg Boots, Barclays

Re-launching member's magazine to reflect a new, glossy lifestyle approachGenerating and editing all content, including features, news, comment and celebrity interviews. managing all design and photographic styleCommissioning and developing other marketing and information materialsLiaising with designers and printers throughout production processCovered Web Editor role for extended period during staff absence

Responsible for writing and sub-editing all fashion news pages and features in monthly glossy magazineAssisting and directing fashion shoots - booking locations/photographers/modelsSourcing designer garments and interviews for magazine including an exclusive interview with Head of GapKids in New YorkWorking on launch, then writing, editing and general maintenance of content and design for new Junior fashion websiteWriting bi-annual Junior Shopping bible for distribution with magazine

Research, compilation, layout and sub-editing of regional listing sectionProducing daily 'recommended events' section

Producing posters, adverts, press releases and articles for internal/external publicationsCo-writing and editing Student Friendly guide for students (40,000 distribution)