Laura Smoots Email and Phone Number
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Laura Smoots personal email
Experienced Marketing and Proposal Manager with a demonstrated history of working in the security and investigations industry, broadband/telecom industry, and the Software as a Service (SaaS) industry. I'm skilled in Proposal Response Management, Marketing & Social Media Management, Software Documentation, Large-Scale Event Planning/Management, and Content Publishing - using a wide variety of automation tools. Strong marketing professional with a MBA in Business Transformation, and undergraduate degree in English, a Professional Writing Certification, and a Six Sigma Green Belt Certification.
Init Innovations In Transportation, Inc.
View- Website:
- initusa.com
- Employees:
- 151
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Senior Proposal ManagerInit Innovations In Transportation, Inc. Sep 2024 - PresentChesapeake, Virginia, United States -
Proposal ManagerOmnigo May 2022 - Sep 2024 -
Director Of CommunicationsPa Logic Solutions Llc Nov 2019 - Jun 2022Auburn, Alabama, United States*Created corporate logo, branding, and branding guidelines for new company after acquisition by Blue Cross Blue Shield of Alabama*Created corporate content with new brand to include brochures, case studies, PowerPoint presentations, Microsoft Word templates, among others. *Designed and published new corporate website based on new branding*Prepare internal and external documentation for potential and existing clients*Communicate regular updates and bulletins with all clients *Create and present regulars account management compliance reports on scheduled intervals*Collaborate and document company processes for annual SOC II Type II certification*Assist with day-to-day account management activities for healthcare clients*Collaborate with leadership team on strategy of business opportunities*Assist with creation of corporate CRM in Hubspot -
Director Of CommunicationsHdi Solutions Llc Sep 2018 - Nov 2019Auburn, Alabama Area*Created corporate logo, branding elements, and branding guide for company after divesture. *Designed and published corporate website and Sharepoint sites. *Responded and managed RFP responses to government RFPs/RFBs for statewide motor vehicle insurance verification systems. *Responded and managed responses to healthcare and prescription prior authorization RFPs and RFIs for system and services. *Designed and distributed corporate communications to clients regarding upcoming events and releases.*Created and distributed client reports for presentation on regular basis to maintain compliance*Assisted with documentation efforts for SOC II Type II and NCQA certifications*Collaborated with leadership team on strategy of business opportunities -
Marketing ManagerPoint Broadband, Llc Sep 2016 - Sep 2018West Point, Georgia*This position runs concurrently to the Marketing Manager postion at AMK9. •Created and managed marketing efforts for the Point Broadband startup company to include: website, flyers, surveys, social media pages, and customer communication•Launched Point Broadband offerings in green markets across Georgia, Alabama, and Mississippi•Leveraged geo-marketing tactics to target specific customers in service areas•Planned and deployed launch parties/grand openings in Point Broadband green markets•Wrote and published content specific blogs -
Marketing ManagerAmk9 Mar 2015 - Nov 20171791 O.G. Skinner Drive, Suite A West Point, Georgia 31833*This position runs concurrently to the Marketing Manager postion at Point Broadband. •Coordinated consolidation of multiple brands into a singular, monolithic brand after several mergers•Managed all marketing and event coordination for annual 5k obstacle course event: U.S. Canine Biathlon®•Implemented Hubspot automation software as platform for inbound marketing communication •Wrote, edited, and published content specific blogs on website to push inbound marketing efforts•Created and deployed custom inbound marketing campaigns via multiple social media channels•Grew and retained social media and website traffic audience by the thousands•Drove attendance to upcoming training events via social media, print ads, and conferences•Presented marketing briefings to executive management on a bi-weekly basis•Pushed brand consistency across all divisions in locations across the United States, Iraq, Afghanistan, and Africa•Provided marketing leadership direction for multiple companies and brands within the ITC Capital Partners portfolio of companies -
Business Development & Proposal ManagerAmk9 - American K-9 Detection Services Llc Mar 2015 - Jan 2016West Point, Georgia*This position ran concurrently with the Marketing Manager position at AMK9 from March 2015 - January 2016. •Wrote and managed local, state, federal, international government and commercial proposal responses to include U.S. Department of State, Military, and United Nations•Organized responses, issued data calls, created graphics to present AMK9 proposal win themes •Hosted kickoff meetings with multiple stakeholders to brief RFP opportunities, review data call assignments, and timeline•Created and managed opportunities within Salesforce -
Account ManagerEmergency Technologies, Inc. Oct 2013 - Jul 2014Telecommute Position*Account Manager position held concurrently to Proposal Manager / Marketing Communications Manager position at Emergency Technologies, Inc. •Managed and served as lead account manager for all customers•Demonstrated leadership skills required for engaging and motivating diverse groups of teammates, operational personnel, and subcontractors.•Created and distributed change orders for existing customers.•Communicated customer issues with development staff for swift resolution•Conducted site visits, regular customer calls, and other communication to ensure customer satisfaction•Increased revenue by selling additional modules and training *Other positions held at Emergency Technologies, Inc (ETI): Crystal Reports Developer, Technical Writer, and Events Planner for corporate conferences
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Marketing Communications Manager / Proposal ManagerEmergency Technologies, Inc. Aug 2005 - Jul 2014Raleigh-Durham, North Carolina Area•Managed all responses for local, state, and federal Fire and EMS reporting software RFPs•Edited proposal response covers, tabs, and graphics in Quark & InDesign•Created, edited, and published software documentation for SQL and .NET Enterprise-class software•Provided sales support, RFP responses, and sales collateral to channel partners•Created and designed custom Crystal Reports•Managed and wrote press releases for distribution in industry publications, corporate website, iContact distribution lists, and channel partners•Designed, formatted, ordered, and delivered project management kickoff documents, employee handbooks, technical support documentation, departmental and customer-specific documents •Managed and facilitated monthly Product Training for customers via WebEx and GoToMeeting•Designed and distributed quarterly, company newsletter via iContact•Entered leads and pertinent customer information in Salesforce•Formatted, edited, and branded documents from various departments •Planned the company’s annual Users Group conference for 50+ customers -
Project ManagerIngage Feb 2004 - Aug 2005Raleigh-Durham, North Carolina Area
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Technical WriterInteract Public Safety Systems, Inc. Feb 2003 - Jan 2004Asheville, North Carolina Area
Laura Smoots Skills
Laura Smoots Education Details
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4.0 -
Professional Writing
Frequently Asked Questions about Laura Smoots
What company does Laura Smoots work for?
Laura Smoots works for Init Innovations In Transportation, Inc.
What is Laura Smoots's role at the current company?
Laura Smoots's current role is MBA - Business Transformation | Senior Proposal Manager at INIT | Six Sigma Black Belt.
What is Laura Smoots's email address?
Laura Smoots's email address is la****@****ons.com
What schools did Laura Smoots attend?
Laura Smoots attended Point University, University Of North Carolina Wilmington, University Of North Carolina At Wilmington.
What skills is Laura Smoots known for?
Laura Smoots has skills like Proposal Writing, Technical Writing, Project Management, Salesforce.com, Microsoft Office, Software Documentation, Rfp, Crystal Reports, Saas, Management, Program Management, Photoshop.
Who are Laura Smoots's colleagues?
Laura Smoots's colleagues are Martin Soakoude, Lee Nobles, Thomas Münzner, Ghassen Sakli, Michael Gray, Shahir Popatia, Jennifer Wallman.
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