I am a person who strongly believes that what is wrong, must be corrected, what is good, must be improved and what does not exist, must be created and innovated.I am a Business Administrator and my passion is Marketing, Innovation, Customer Experience and Corporate Social Responsibility (CSR). I have experience in the development of projects focused on innovation in business models, brand positioning strategies and marketing plans; Construction of customer journey maps, and of the customer experience through loyalty programs; Market research and product benchmarks; Preparation of consolidated figures and management indicators in order to analyze the behavior and progress of projects; Design of proposals and execution of Marketing, Engagement and Growth campaigns; Experience in the development of strategies for logistics articulation, in order to ensure that operations achieve daily objectives efficiently.Therefore, I want to respond to organizational challenges that inspire new and better options to generate the greatest value to all stakeholders and, in turn, improving the company's positioning, reputation and competitiveness. In this way, to ensure that the company is transparent, coherent and authentic.You can write to me at lsofiarojas03@gmail.com or laura.rojass@javeriana.edu.co. I will be happy to get in touch with you.