Laura Steffensmeier Email and Phone Number
Saint Paul, MN, US
Laura Steffensmeier's Location
Greater Minneapolis-St. Paul Area, United States, United States
About Laura Steffensmeier
Strategic digital marketing manager and website optimization expert with 18 years B2B and B2C experience. I enjoy the ability to analyze many sources of data to improve ROI while leveraging conversion rate optimization, personalization, data, and heat map tracking. I am passionate about learning, growing, teamwork, and connecting with others throughout the organization. Industries include: e-commerce, health/wellness, publishing, retail, recovery, credit, legal, promotionalBrands include: Sunlighten, Target, Best Buy, Thomson Reuters, Ameriprise, Bluestem Brands, Thread Logic & Entrust DatacardExperience:• Email Marketing Strategy/System Implementation• Search Engine Optimization (SEO) Strategy & Execution• Social Media Strategy & Implementing New Channels/Customer Communication• A/B and Multivariate Email, PPC, Social and Ecommerce Testing & Technologies • Project Marketing Management• Product Management App Development• Mobile Marketing• Interactive Advertising• Sales Team Communicating & Training• Process Improvement • Blogging Content Development • Pay Per Click (PPC)• Business Process Improvement• Content Marketing• CSS and Front End Development Skills Tools & Technologies: • Hotjar, Lucky Orange, Optimonk• AB tasty, Optimizely, VWO, Convert• Google Analytics, Looker Studio, Tag Manager, Adobe Analytics• Salesforce• Google Ad Words• Google Display Network• Google Search Console• Facebook and LinkedIn Ads Manager• Kontent.ai, Shopify, Wordpress• DoubleClick Ad Server• Moz, Brightedge, Semrush, Algoria• Excel, Word, Powerpoint
Laura Steffensmeier's Current Company Details
Laura Steffensmeier Work Experience Details
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B2B Conversion Rate Optimization ManagerFunnelenvySaint Paul, Mn, Us
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Conversion Rate Optimization SpecialistSunlighten Feb 2023 - Dec 2024Overland Park, Kansas, Us● Designed a optimization program from the ground up, whichresulted in an increased CVR from 3.71% to 4.40% within 1 year.● Ideated, implemented and analyzed 23 tests and 43 segmentbased personalizations for our websites within the first year.● Led the GA to GA4 transition, successfully migrating in 3 monthsand provided all data analytics and insights for digital team. -
Digital Marketing Strategist FreelanceFreelance Aug 2022 - Feb 2023I help small businesses create websites that convert to paying customers.
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Senior Digital Marketing StrategistRenewal By Andersen Jan 2022 - Jul 2022Cottage Grove, Mn, Us● Relaunched a internal store to our store partners , new resources, new internal SOP, training webinars with 100+ people, and adding 8 new locations in 4 months to an internal customer portal, reviewing all and launching a pilot with 6 locations to improve the customer experience marketing campaign to improve engagement● Saved 5 hours per month on streamlining do not mail removal process● Lead Nurture Marketing Campaigns: Streamlining and documenting processes, Revamping creative with legal and stakeholders to improve customer experience. ● Building requirements for marketing technology customer portal and customer email changes including dynamic content, working with IT teams and working closely with developer, technology manager to understand technical requirements for the digital team and marketing stakeholder. ● Manage and build a backlog and prioritization for enhancements to internal customer portal, utilizing customer feedback, analytics and incorporating ideas from store teams, customers and internal stakeholders. -
Digital Product Marketing Manager - FreelanceHazelden Betty Ford Foundation Feb 2021 - Jan 2022Center City, Minnesota, UsStrategic Digital Management of B2B and B2B marketing campaigns for Hazelden Publishing- (hazelden.org) including: • Collaborated with Publishing segment marketing and other stakeholders to develop digital marketing strategy and tactical plans for B2B campaigns to create awareness and lead generation.• Managed utilization of digital marketing channels, including website, organic search, paid search, email, content marketing, webinars production, and social media, to drive customer engagement and conversion. • Created an automated Google Data Studio Digital Publishing Dashboard and process to monitor website traffic after I found an issue with the robots.txt file, that allowed us to recapture organic traffic and revenue that was declining for the publishing website and to monitor it for future issues. -
Ecommerce Digital Marketing Manager - Threadlogic.Com (Customizable Apparel)Thread Logic Aug 2019 - Jul 2020Jordan, Minnesota, Uso Doubled the conversion rate by utilizing Google Optimize for a/b testing and hotjar heat map trackingo Migrated from Bronto for emails and suggested Klayvio, which saved us $1,300 a month in costs!o Created data studio reporting and recommendations for each montho Built a digital marketing plan and executed it growing the business and digital marketing programo Sole digital marketing and marketing person at the company, partnering with the ownero Manage email strategy and execution including photoshop graphics and set up a/b testing to test email components and also abandon cart/checkout/thank you and win back automated emailso SEO, paid search, social strategy, including implementing and vetting new SEO agencyo Front end development including CSS/html to create quantity charts on site, updated product pages and working with apps in Shopify (and development partners if needed and writing specs and managing the whole process and QA to launch in dev environment) -
Sr Digital AnalystBluestem Brands, Inc. Jul 2017 - Aug 2019Eden Prairie, Minnesota, Uso Building custom digital reports and subject matter expert for the digital team.o Worked with creative and digital team to become the creative point person & streamline the process for submitting, approving, and prioritizing creative. o Mapped out a strategy for coverage across digital audience for all digital channels, ads and promotions, including testing promotion creative when applicable. o Reduced our affiliate commissions saving the company over 50% to be allocated elsewhere. o Developed a plan for organic social, presented to leadership & launched this year. o Leading project to add promotional assets to order tracking including page updates and emails that fill necessary custom gaps. -
Senior Digital Marketing Specialist/Interim Marketing ManagerEntrust Datacard Jun 2014 - Jun 2017Minneapolis, Mn, Uso SEO optimization and strategy o Lead on digital website redesigno Landing page strategy and designo Pay Per Click Strategy, Campaigns and Optimization - Increased monthly Pay-Per-Click form submissions by 132% from June 2014 to March 2015 by optimizing ads/landing page and utilizing existing budget.o Website Enhancements and Optimizationo A/B and multivariant testingo Automated 25+ segment specific digital analytics reports based on team needso Ad hoc in depth digital analytis of analytics, hotjar heatmap tracking, SEM/SEO data to improve digital web pages o Managing team of 3 digital employees -
Ios Apps Mobile Product Manager (Freelance)Target Apr 2013 - May 2014Minneapolis, Mn, Uso Prioritizing, strategizing and executing the roadmap for Target iPhone & iPad apps.o Working with business owners across the organization as a mobile consultant.o Working with dev teams utilizing agile methodology. -
Interactive Project Manager (3 Month Contract)Weber Shandwick Feb 2013 - Apr 2013New York, Ny, Us• Managing multiple websites, infographics and email campaigns for agency clients.• Managing deadlines and resources for a team of designers and developers and ensuring I meet the account team and client’s deadlines. -
Digital Marketing Specialist (3 Month Contract)Security Life Nov 2012 - Feb 2013Minnetonka, Mn, Us• Managing Google AdWords campaigns to drive online sales • Managing all web updates with our internal IT team and within our CMS system for securitylife.com and determining areas for opportunity• Planning & Sending 2-3 emails to targeted audiences per month• Implemented email purchase and rescue trigger campaigns to increase conversions• Planning, writing and editing blog posts -
Mobile Project Manager (Freelance)Migration.Mobi Jul 2012 - Oct 2012Managing mobile apps for really well-known brands at migration.mobi, a full service studio, developing applications & games for the major mobile platforms.• Managing 12 mobile apps for very well-known consumer brands for windows phone & 8 app development.• Documenting requirements/user stories and communicating those to creative and development teams. • Implementing Microsoft project server to manage projects more seamlessly.• Creating and executing customer proposals and agreements such as statements of work, non –disclosure agreements and general services agreement.
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Mobile Product Manager (Freelance)Best Buy Mar 2012 - Jun 2012Richfield, Minnesota, UsProduct manager for a new Best Buy Windows Phone and Windows 8 app including writing user stories/requirements, managing relationship with creative/development agency, business awareness and marketing opportunities.• Product management for Windows Phone and Windows 8 apps that will launch end of June 2012.• Collaborated with business partners and support teams to gather 12 user stories.• Creating a product launch plan for windows phone and windows 8 for tablet/PC including social media, blog post, product video and more. • Coordinating with Migration.Mobi, a development & creative agency in Texas, Best Buy technical teams and Best Buy business partners to launch two Windows apps within a three month timeline. • Built new Best Buy mobile promotional page to showcase cross platform Best Buy phone & tablet shopping apps and mobile site. -
Westlawnext Senior MarketerThomson Reuters Nov 2010 - Mar 2012Toronto, On, CaSenior Marketer for WestlawNext iPad app and mobile website, WEstlawNext customer promotional website www.westlawnext.com (new site to launch soon), WestlawNext marketing collateral and trade show strategy. Key Highlights:• Created and executed and internal WestlawNext iPad summer sales contest to increase sales and adoption of Westlawnext that included a four sales tips webinars and a demo contest with over 120+ attendees, 3,300 customer demos and 63% growth in WestlawNext iPad app users. • Worked with eLearning group to created 8 eLearning videos for our WestlawNext iPad app, and met our goal of 500 customer views within the first month, by promoting on You Tube, banner ads and internal emails. • Authored a blog post on the Westlaw Insider on why customers love the WestlawNext iPad app and how this benefits their business. • Project Manager for WestlawNow, an internal resource, which has had 56,000 page views since annual sales meeting launch in 2011, which includes updating and writing posts, loading videos, using Wordpress and Google Analytics to analyze results.• Creating marketing strategy and project plans for westlawnext.com 2012 customer site and working closely with our creative department on our site map, wireframes, designs and marketing copy to launch the site in end of January 2012. -
Westlaw EmarketerThomson Reuters Mar 2009 - Oct 2010Toronto, On, Ca• Shifted all responsibilities in December 2009 from GEM & Banners innovation and deployment ($4 M Rev Goal) to Advisor free trials innovation, strategy and deployment ($7 M Rev Goal) and in 2010 Advisor has exceeded $17M YTD (Q1 and Q2). • Saved 20 hours of time per month and streamlined manual processes by creating an Advisor free trial monitoring program that utilizes SMART email triggers, while increasing field awareness of customer usage. • Documented advisor process improvements by creating a 40 page in-depth Advisor training manual and circulated the manual to Apptech, CRM, product marketing, marketing analytics and segment partners, as well as cross training colleagues. • Built innovative technology to drive WestlawNext usage by offering WestlawNext promotional passwords via Westlaw Advisor offer technology, which resulted in a 22% accept rate (as of 9/13/2010).• Launched and constructed an Advisor paid trial pilot (8/30/2010) with a 6.1% accept rate. • Drafted, gathered requirements and presented multiple requirements documents\ • Work closely with Apptech, NPD, PPS, Marketing Analytics, Market Research, Creative, Segment Marketers, Online Charges and RSA’s to collaborate on marketing solutions and develop new eMarketing technology for Westlaw and WestlawNext.
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Interactive Project Manager (Freelance)Best Buy Feb 2008 - Dec 2008Richfield, Minnesota, Us• Managed a creative team (writer, designer, editor, developer) that developed emails to support Best Buy Retail, BestBuy.com, the Reward Zone loyalty program, and the 2008 Holiday campaign. • Circulation up to 2 million per email.• Led creative review meetings, worked with legal and merchant teams and communicated multiple rounds of changes using internal project management systems and Excel.• Worked with the marketing and merchant team to develop email strategy that supported the brand and style guides.• Managed the creative for the 11/25/08 holiday email with a 62% open rate and 1.2 million clicks, the most clicked on email in Best Buy history. • Managed the creative for the 11/30/08 Cyber Monday email with a 55% open rate and 25% click-through rate.• Worked with the affiliate team (affiliate managers, copywriters and designers) and managed updating keywords for hundreds of search terms and creative for dozens of banners each week.
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Graphic Planning Coordinator (Freelance)Best Buy Feb 2008 - May 2008Richfield, Minnesota, Us• Supported the Graphic Planning team to create part numbers for temporary and permanent signsin Best Buy stores using internal inventory systems.• Worked with graphic planners, traffic coordinators, project managers and the business team to ensuredeadlines for all signs are met each Friday.
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Presentations Specialist (Freelance)Ameriprise Financial Oct 2007 - Feb 2008Us• Created sales presentations, pitch books, client review presentations, product fact sheets and other ad-hoc marketing materials using Microsoft PowerPoint, Excel and Adobe Acrobat. • Working directly with sales and marketing teams to complete multiple requests each day, adhering to brand guidelines, supervising print production and proofreading communications.• Researched and compiled all information necessary for major initiative to automate production of 90 mutual fund fact sheets. • Supervised print production and proofreading of communications.• Designed charts and tables in Excel and PowerPoint and created presentations in PowerPoint. -
Marketing SpecialistVerified Credentials May 2005 - Sep 2007Lakeville, Mn, Us• Managed creative projects and built and managed a team including a copywriter, graphic designer, trade show coordinator, marketing specialist and marketing research assistant. • Project managed, researched competition and wrote copy while working with a designer and developer to build two websites from the ground up: www.verifiedcredentials.com and www.omnidataretrieval.com.• Documented over 50 products and services and created a 30 page internal product and services training guide.• Attended local and national tradeshows and created communication plans and sales literature for tradeshows.• Led team in developing company brand for Omni Data Retrieval, “Your One Reliable Source” thatdoubled sales in 2006.• Designed and completed client and prospect research. Results were differentiators of turnaround time, service, quality and price which were used to drive 2007 communications, marketing plans and strategy. -
Receptionist/ Marketing Executive Assistant (Freelance)Chief Manufacturing Mar 2005 - May 2005• Answering phones, greeting clients, coordinating mailings, proofreading marketing materials andoperational market research.• Received Microsoft Excel and PowerPoint certification.
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Receptionist/Executive Marketing Assistant (Freelance)Office Team Oct 2004 - May 2005Freelance at Chief Manufacturing ,worked for marketing team to catalog assets, collateral.Managed meetings for marketing executive, phone calls and scheduling
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Exective Assistant/Receptionist Marketing (Freelance)Pier Group Oct 2004 - Mar 2005• Answering phones, greeting clients, coordinating mailings, proofreading marketing materials andoperational market research.• Designed and implemented intranet and library to track documents, forms and procedures.• Marketing collateral and brochure creation
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Loan Officer And Marketing/Management TraineeNew Century Mortgage Oct 2002 - Jan 2004Los Angeles, UsSelling non-conventional mortgage loans to homeowners and being accountable for reaching sales goals. Specific duties included: Presenting loans to clients, closing loans, telemarketing, managing pipeline, training new loan officers and attending leadership development training. • Increased sales to a record of $1,417,050 in September 2003, the highest sales for the month.• Achieving top 10 in sales volume out of 46 loan officers every month.• Accepted as 1 of 20 out of 100 applicants into the first class of the leadership development program, ayear training program for management development.• Marketing products/services at trade shows/events• Winning a trip to Vancouver for being a top salesperson companywide. -
Account ExecutiveFirst Republic Mortgage Jan 2002 - Oct 2002UsSelling conventional mortgage loans to homeowners and being accountable for reaching sales goals. -
Loan Origination OfficerAames Home Loan Jul 2000 - Jan 2002Us•Telemarketing for marketing/sales leads and being accountable for obtaining 4 new leads each day. Specific duties included: Calling 100 or more homeowners each day, calculating loan payment and terms, meeting with clients and training new loan origination officers.• Averaged $1,000,000 in sales each month with a record of $1,697,000 in July 2001.• Achieving director level club status, a prestigious club for loan origination officers with high sales volume.• Winning a trip to New Orleans for top performance.
Laura Steffensmeier Education Details
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Metro State UniversityMarketing -
Watermark Learning- Pmp Certification TrainingProject Management
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Metro State UniversityMarketing
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Century CollegeMarketing And Management
Frequently Asked Questions about Laura Steffensmeier
What company does Laura Steffensmeier work for?
Laura Steffensmeier works for Funnelenvy
What is Laura Steffensmeier's role at the current company?
Laura Steffensmeier's current role is B2B Conversion Rate Optimization Manager.
What schools did Laura Steffensmeier attend?
Laura Steffensmeier attended Metro State University, Watermark Learning- Pmp Certification Training, Metro State University, Century College.
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