Laura Stone Email & Phone Number

Hudson, Ma, Us

Winchester, Massachusetts, Us

Conceptualize and execute marketing promotions that effectively reinforce and build brand identity for market leading manufacturing company focused on precision airflow controls for critical environments. Lead new product launches and promote through digital and traditional marketing outlets, email marketing and sales collateral; strengthening presence in the market to drive increased Marketing Qualified Leads (MQLs) for the sales department. Manage $320K department budget, internal and external resources, timelines, and projects while collaborating with several departments.• Managed up to 7 marketing communication employees. • Support market launch of, on average, about 6 new products and programs per year. Identify promotional opportunities, collaborate with channel marketing and product development teams to execute impactful launch campaigns. • Collaborated with external design firm to create Corporate Design Language to improve human experience. • Created a Corporate Brand Standards Guide to maintain brand consistency.• Led SEO efforts for corporate website which increased site traffic 15% within the first year.• Played an integral role in managing creation of new website and transition to new content management system.• Created corporate presence on social media - Twitter, LinkedIn, LinkedIn Groups and YouTube.• Directed production of five-part corporate video series on products, solutions and key differentiators between Phoenix Controls and competitors. • Planned and executed over 12 offsite annual sales meetings and associated events for over 125 sales representatives.• Contributed to the design of product faceplate and earned a patent for the design.

Formulated and managed the creation of innovative design concepts that supported Phoenix Controls brand, product marketing, and Web development goals. Art directed all printed and digital media, managed all PR/advertising efforts, created and managed brand standards, and planned and executed corporate meetings.

Design and print production of all marketing collateral and technical documents. Managed corporate website, migrated site to new platform and content management tool. Designed and implemented new website template using web tools and html coding

Supported Product Marketing documentation needs, maintained technical documents, marketing collateral and quarterly newsletter. Managed company website.

Avon, Ct, Us

Supported design group at Connecticut based firm focused on package design, industrial design and merchandising.