Laura Strangeway Email & Phone Number

Bracknell, Berkshire

Reporting to the Head of Sustainability, the core purpose of the role was to provide specialist knowledge and advice to the business, to develop Corporate Social Responsibilities (CSR) policies and strategies to develop commercial advantage for Waitrose and to lead collaboration between internal stakeholders to deliver effective CSR propositions. Key.

Bracknell, Berkshire

To lead, develop and communicate the 1-3 year customer plan in line with the business objectives and customer strategy. Leading a small team, a key element of the role was to ensure that the marketing directorate understood and met the needs of buying in support of the marketing strategy and positioning of the Waitrose brand. Working closely with.

Reporting to the Head of Marketing, the core purpose of the role was to provide marketing support for the newly established Direct Services. This included forecasting sales, campaigning scheduling and managing external agencies. I developed the marketing strategy for Waitrose Wines and Flowers Direct including the introduction of a customer contact plan.

Theale, Berkshire

Marketing Manager for leading independent wine retailer with responsibility for the development and implementation of marketing plans and building relationships with key accounts. I launched three new wine clubs, developed a customer loyalty scheme and maximised sales through new customer acquisition. I maintained 100% client retention.

St. Erth, Cornwall And Carmarthen, South Wales

St Ivel Ltd was a subsidiary of Unigate PLC. After completing the Graduate Training Programme in Carmarthen I took up a Production Manager role at the St. Erth plant in Cornwall. Responsibilities included departmental line management, planning, budgeting, cost control and supporting new product launches. I also implemented BS 5750 in the department.

Master'S Degree, International Business And Economic Development

Ba (Hons), Economics