• PR and all communication to Travel Agents of USA & Canada • Manage TAs loyalty and training program and TAs section at the company webpage.• Supervise relationship with PR Agency• Contract, execute and control Media Trade Plan in USA and Canada• Support Social Media management for Resorts• Coordinate the advertising & promotional budget for Resorts as well as execute and control de FIT area

• Management of Accounts with a revenue of more than USD $30.0 M for the Division, creating strategic alignment between customers and the company.• Establishment of baselines and development of account plans for each company, working with Managing Directors within the company, across the Division, brands and properties.• Support the account relationships, providing analytics for account planning and creating reports that track performance.• Coordination of activities for the accounts through a regional team integrated by field sales people in different countries.• Training of Strategic Management principles and techniques.• Participation in corporate events representing the Latin America Division.

• Management of Accounts with a revenue of more than USD $30.0 M for the Division, creating strategic alignment between customers and the company.• Establishment of baselines and development of account plans for each company, working with Managing Directors within the company, across the Division, brands and properties.• Support the account relationships, providing analytics for account planning and creating reports that track performance.• Coordination of activities for the accounts through a regional team integrated by field sales people in different countries.• Training of Strategic Management principles and techniques.• Participation in corporate events representing the Latin America Division

• Control Advertising allocation and expenses (including internet), as well as promotional budgets of over USD $1.0 M, nationally and internationally.• Relationship with marketing partners such as Airlines, Credit Cards and Travel Agencies. Responsible of the development and implementation of year round promotions and special programs to increase hotels sales.• Coordination and control of all institutional and airlines packages.• Development and control of promotional material such as brochures, flyers, presentations, give-aways, photos, and so on.• Coordination of Secretaries Club activities for Mexico/Central America.• Support in sales and marketing to new properties of The Luxury Collection brand within Mexico as well as to the W Mexico City Hotel.• Support in the sales efforts of the Domestic Group’s Sales Office (4 Sales Managers and 1 group coordinator) plus coordination of all the staff (Sales Team, Marketing Analyst and Administrative Assistant).

Oversee sales office management and coordination of activities for sales staff.• Responsible for yearly occupancy, rate results and control of budget.• Establish criteria for market segments, rate negotiations, special packages and promotions.• Directly responsible for management of key accounts for the hotels. • Development of annual hotel Marketing Plan and Sales Strategies.• Participation in events and sales call trips for the promotion of the hotel.• Coordination and participation in corporate sales and marketing efforts and in charge of some divisional accounts.

Responsible for tour and travel segment and key corporate accounts.• Coordination of packages and special promotions.• Main contact in hotel for Westin Central Reservations office in USA and Corporate Sales Offices in Europe and Asia.… /• Elaboration of monthly sales reports and statistics.• Assisted Director of Sales with administrative duties, advertising campaign and sales and promotion trips.• Acting Director of Sales from August to October 1992 responsible for the elaboration of the 1993 Strategic Business Plan.