Laura S. Email and Phone Number

As a Bilingual PPC Digital Strategist, I bring over 7 years of hands-on experience in online marketing, specializing in managing paid search campaigns (PPC, pay-per-click) on multiple channels including Google and Bing. I excel in supporting all aspects of paid search, from strategy development and implementation to optimization, reporting, and analysis.I specialize in audience segmentation, analyzing data to target specific groups with personalized messaging across paid search and social platforms, improving engagement and conversions.My passion for digital marketing, combined with my bilingual skills, allows me to connect with diverse audiences and deliver exceptional results for my clients.

Responsible for planning, developing and managing clients digital strategies to improve their web presence and achieve their digital marketing goals. This includes websites, social media, and marketing campaigns. Planning and implementing digital marketing strategies, paid digital marketing, analyzing data traffic and user metrics. In depth knowledge with all major social media channels including Meta, TikTok, Google, Instagram, LinkedIn, X, Club house and YouTube including their best practices and website analytics. Proficiency in analytics tools such as Google Analytics, Google Tag Manager, Google Search Console, Google Data Studio and Meta Business Manager.Key Accomplishments: ● Managed a diverse portfolio of clients, growing brand awareness through traditional and nontraditional marketing strategies● Effectively communicated web project deadlines and scope to development team to include technical requirements, design & content integration ● Inspected websites final quality control check prior to go live ● Assisted Management in coordinating day to day client requests to include website revisions, SEO tasks, content integration, social media marketing campaigns and analytics ● Managed report tools such as Screaming Frog, MOZ and SEMRush.● Responsible for the creation of Email Marketing using Mailchimp, Constant Contact, and Sharp Spring● Excellent understanding of digital practices such as SEO, SEM, SMO, and PPC.● Solid understanding of HTML and CSS● Monitored 10+ WordPress websites performance and updates● Prioritization and assignment of daily client requests to developers and designers as necessary ● Managed resources within budget and project schedule● Managed client expectations effectively● Managed the upload of content writing for 100+ websites on various CMS platforms● Translation and uploading of monthly content from English to Spanish

● Managed a 117-room hotel. Reduced and controlled expenses by implementing strict inventory procedures ● Directed strategic initiatives to achieve top guest satisfaction surveys● Use of Salesforce CRM and HubSpot for sales leads and marketing ● Experience with Google Ads/Bing Ads● Increased productivity by 21% while simultaneously reducing headcount by 10% ● Worked across B2B and B2C audiences ● Recruited, hired, and trained 15 new employees for Front Desk and Sales Department● Boosted company efficiency through technology upgrades and process improvements such as QuickBooks, Microsoft 365, and Google. ● Managed all events at the Hotel, corporate meetings and groups bookings increasing the revenue by 40% while handling all the marketing and advertising accounts.