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Marketing, analytics, account management, relationship-based selling and networking, affiliate marketing
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Marketing ManagerHealth-E Pro Oct 2017 - PresentAnacortes, Wa, UsHealth-e Pro provides the most innovative, easy-to-use menu planning and nutrient analysis software to school districts, management companies, and consultants. Simple. Innovative. Menu Planning.We believe planning delicious, healthy meals should be simple. We aim to keep it that way.Marketing at Health-e Pro:- Search Engine Optimization (SEO): Taking Health-e Pro from pages 13+ to page 1 on Google for key search terms in the industry- Blog Posts: Creating and directing compelling blog posts that help share our story, give customers insights to our software, and allow for shareable content on social media- Email Marketing: Ensuring each email campaign targets the right segment, with the right message, at the right time, increasing KPIs year over year- Website: Collaborating with designers while providing content and strategy during website re-design, including new channels with which to engage warm leads through chat and video production- Social Media: Utilizing in-house content to reach our customers and prospects where they are using social media aggregators- Trade Shows: Producing all content, collateral, and materials needed for industry trade shows to ensure increased brand awareness while engaging current customers -
Marketing ConsultantIndependent Professional Jan 2016 - PresentConsults with technology, software, and startup companies on all things marketing: - Branding and strategy- Website - Search Engine Optimization- Email campaigns- Social media- Marketing collateral- Research and analytics- Content curation and creation- Event planning- Webinars- Marketing automation platforms
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ContributorSalt City Hoops May 2013 - PresentContributer at SaltCityHoops.com, the Utah Jazz ESPN/TrueHoop Affiliate
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Marketing And Operations ManagerBowl Of Heaven Nov 2015 - Jun 2016- Planned, coordinated, and executed marketing efforts--mobile app partnerships, email marketing, and social media- Managed and updated company website, including continuing blog posts concerning superfood nutrition and franchise news- Oversaw management and implementation of store/restaurant systems, including Jolt restaurant management software, Rockbot music software, and Brink POS system- Worked alongside IT consultant to implement a complete overhaul of the Brink POS system to enhance user experience and back-end reporting- Maintained close relationships with corporate store managers to ensure smooth operations from inventory to POS to marketing support- Conducted deep analysis on product mix and pricing to make recommendations for price increase, and loyalty program changes, driving additional revenue- Created monthly newsletter sent to franchisees which included updates, new product items, etc. -
Marketing CoordinatorAlternative Technology Solutions Jun 2014 - Oct 2015Aliso Viejo, Ca, UsAlternative brings the best of the cloud to manufacturers. As the leading independent full-service provider specializing in implementing and integrating cloud-based Salesforce and ERP solutions for mid-sized manufacturers and distributors, Alternative's solutions and services empower users and ensure greater return on technology investments. Responsibilities Include: Building, directing, and measuring all marketing strategy and demand generation activities; branding and go-to-market strategy; press and analyst relations; internal communications and programs. -
Research AnalystSpecific Media Dec 2011 - Mar 2013Provided clear, concise metrics and analysis for Myspace traffic, KPIs, music player data, etc. for monthly update to C-level executivesSupported sales and marketing teams with research and analytics using comScore, Polk, eMarketer, Nielsen, Google Analytics, and other third-party marketing and analytics resourcesCreated dynamic pre-campaign reports which included reach and indices for sales teams
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Director Of Business DevelopmentAlias Encore, Inc. Nov 2008 - Sep 2011Alias Encore recovers traffic and revenues lost to typosquatting. We recover trademark-infringing typosquatted domains on behalf of clients and increase their site's traffic by 2-5% on a CPA basis. In addition to our CPA Domain Recovery, we offer Defensive Domain Registration--effectively preventing typosquatting.We also offer a self-service model where brand owners can analyze projected traffic for the typos surrounding their domains, manage and/or forward their domains, and build UDRPs in minutes.
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Account ExecutiveCitizenhawk, Inc. Jun 2008 - Sep 2008
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Sales And Marketing AssistantPrg-Schultz Apr 2003 - Apr 2005Atlanta, Georgia, Us -
Presentation And Graphics SpecialistLoder, Drew & Associates 1998 - 1999
Laura Thompson Skills
Laura Thompson Education Details
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Brigham Young UniversityBusiness Management - Marketing
Frequently Asked Questions about Laura Thompson
What company does Laura Thompson work for?
Laura Thompson works for Health-E Pro
What is Laura Thompson's role at the current company?
Laura Thompson's current role is Marketing Manager at Health-e Pro.
What is Laura Thompson's email address?
Laura Thompson's email address is iz****@****ail.com
What is Laura Thompson's direct phone number?
Laura Thompson's direct phone number is +185877*****
What schools did Laura Thompson attend?
Laura Thompson attended Brigham Young University.
What are some of Laura Thompson's interests?
Laura Thompson has interest in Guitar, Black Labs, Basketball, Reading, Food.
What skills is Laura Thompson known for?
Laura Thompson has skills like Strategy, Research, Lead Generation, Marketing, Management, Creative Direction, Salesforce.com, Ppc, Analysis, Sales, Time Management, Online Advertising.
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