The Field Marketing Enablement Manager function is a critical role with multiple complex job responsibilities:Leading a Team - Managing a virtual team of high performing individuals that support 11 states across the West. We work tirelessly to support the needs of State Farm as well as our agents in the field.Strategic Work – Contributing to a highly-selective California Growth Initiative team, looking to develop solutions to multiply growth in California, a critical market.Supporting Senior Executives – A key partner at the table with our Market Area leaders - reporting results, building engagement plans, and communicating important information.Liaison to Corporate Marketing – Influencing key marketing and sales programs and systems that our impact our Agents the most.

Consultant to VP of Sales, Sales Leaders, and Agents for marketing plan creation and execution within the WA / AK / MT / ID region.

- Owner of the national lead distribution process. Committed to maximizing conversion and driving ROI across all sales channels, including over 18,000 State Farm agents, digital, and call center through the application of data modeling and customer-centric business rules. - Owner of Agent Marketing Plan, a menu of subsidized marketing options for agent branding and lead generation, boosting ROI for $250MM budget.

Asked to temporarily lead the local P&A team responsible for external market research, internal analytics, expense consulting, and executive level support.

Led local strategy development by working directly with the Pacific Northwest Zone executive team. Performed research and gathered data on consumer demographics, preferences, needs, and buying habits to provide strategic guidance to all local sales and operations leaders on industry trends, competitive threats, and market opportunity.

Quickly rose as a leader in underwriting operations, supervising a team of 14 that was responsible for pricing accuracy, risk selection, and working with Enterprise partners to identify growth opportunities

- Consultant to State Farm agents for auto insurance pricing and risk selection- Designed, implemented, and led a new specialized team for commercial risks