Laura Vidal Borrell

Laura Vidal Borrell Email and Phone Number

Global Director Portfolio and Product Management - Engineering Platform @ Roche
Barcelona, CT, ES
Laura Vidal Borrell's Location
Barcelona, Catalonia, Spain, Spain
Laura Vidal Borrell's Contact Details

Laura Vidal Borrell work email

Laura Vidal Borrell personal email

About Laura Vidal Borrell

How do we speak about menopause when we know that women in mid-life can change the trajectory of humanity?I am on a quest to invent a new narrative, words to convey the experience of menopause. What we have is past-based, medical, and negative. What we want is future-looking, human, generative. DM me if you are also working in this space. It will take a village. Oh, hi there!I am a digital health expert, passionate about radically increasing access to care through innovation. A regular speaker at digital health and women’s health conferences, I advise startups, corporations, and public and private health systems on the shift from traditional to digital healthcare models. I am currently focused on integrating AI to expand our ability to treat people more humanely. Isn't this a beautiful contradiction? Besides AI, my areas of expertise include patient-centered experiences, telehealth service and business models, and remote monitoring deployment and reimbursement.I honed these skills as the founder of HappySneeze, a company dedicated to addressing the unmet needs of women with urinary incontinence. Our clinically proven intervention is a provider-prescribed digital program for Stress Urinary Incontinence, making pelvic health care more accessible and affordable for women worldwide.Prior to my work in healthcare, I developed and marketed products across a wide range of industries, collaborating with global brands like HP, Pepsico, Telefonica, and Imaginarium. My work contributed to several industry firsts, such as the Imaginarium MO1 (the first mobile phone for kids) and HP’s Sprout (the first Immersive Computer).Now focused on digital health innovation, I’m excited to collaborate with life sciences companies in roles that drive innovation and digital transformation. I divide my time between San Diego, CA, and Barcelona. I have dual US and Spanish citizenship.- Menopause- Social Impact- FemTech- HealthTech- Digital Health- Healthcare- Women's Health- Innovation- Business Strategy- Product Development, Product Management- User Experience Design, User-Centered Design- Design Thinking- User Research, Ethnographic Research, Contextual Research- Branding- Strategic Marketing- Campaign and Creative Development- Agency Management- Digital and Content Marketing- Business Development- Culture Shaping- Mentoring, Team Growth- Organizational Design

Laura Vidal Borrell's Current Company Details
Roche

Roche

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Global Director Portfolio and Product Management - Engineering Platform
Barcelona, CT, ES
Website:
roche.com
Employees:
101170
Laura Vidal Borrell Work Experience Details
  • Roche
    Global Director Portfolio And Product Management - Engineering Platform
    Roche
    Barcelona, Ct, Es
  • Eit Health
    Project Evaluator
    Eit Health Dec 2024 - Present
    EIT Health is a network of leading healthcare innovators supported by the European Institute of Innovation and Technology (EIT), an independent body of the European Union. Its mission is to accelerate innovation in healthcare by bringing together stakeholders from education, research, and business to tackle Europe’s biggest health challenges.
  • Happysneeze
    Founder And Ceo At Happysneeze - Product, Business Development, Marketing
    Happysneeze 2020 - Present
    San Diego, California, United States
    HappySneeze is a platform and app to radically increase access to pelvic health, with a focus on preventing and reducing Stress Urinary Incontinence, a disorder suffered by 42% of women.- Invented the core product concept and continue to guide the product's vision. - Designed a Patient Support Platform delivering the highest adherence to treatment in the market - Built a prescriber network including Johns Hopkins Medicine, Ohio Health and Planned Parenthood- Created partnerships with Women's Health D2C leaders like LactApp, Moonai, and NIXI Body- Developed a technology partnership to enable Remote Therapeutic Monitoring billing to insurance
  • Hp
    Global Director - Marketing - Immersive Computing
    Hp 2015 - 2020
    Greater San Diego Area
    Led the development of market verticals to grow the Immersive Computing business globally.- In Healthcare, Led Marketing to introduce Fitstation, HP's footwear personalization platform, in Sports Medicine and Podiatry. Created a marketing program with guidelines and assets to brand 3rd-party environments and doctor-led patient marketing. Designed and built a concept store, which was showcased at ISPO.- In Sports, led the building and launching of the Fitstation brand, HP's 3D platform for individualized footwear manufacturing. Worked in partnership with the NFL, Brooks, Feet Fleet, and other leading players in sports.- Led the creation of the Sprout for Education program in partnership with Microsoft and Intel, including the Windows App Store for blended reality apps.- Led the introduction of 3D capture devices and workflows in Advertising and Graphic Design in collaboration with Adobe.
  • Hp
    Global Group Product Manager - Immersive Computing
    Hp 2010 - 2015
    Greater San Diego Area
    Founding Product Manager of the Immersive Computing Group, which started with Sprout and grew into a portfolio of 3D creation and capture solutions for Design, Engoneering and Education. Sprout won CES Product of the Year in 2015.
  • Hp
    Global Product Manager - Large Format Printing
    Hp 2007 - 2010
    Barcelona Area, Spain
    Led a foundational insights program that shifted the positioning of the HP brand in the Engineering and Architecture space.Developed and launched a new category of cloud-connected, multifunctional large-format ePrinters.
  • Greaterskies Ltd
    Co-Founder
    Greaterskies Ltd 2013 - 2020
    Greater San Diego Area
    Let the productization and commercialization of the GreaterSkies technology, including setting up the printed poster business.
  • Loop New Business Models
    Experience Design Consultant
    Loop New Business Models 2002 - 2007
    Barcelona Area, Spain
    I worked with awesome brands like Imaginarium, Telefonica, and Pepsico to imagine categories like phones for kids and reimagine classics like potato chips. I also collaborated with cutting-edge institutions like Philips Design and the Fraunhofer Institute to create toolkits to advance the innovation agenda for the European Commission.

Laura Vidal Borrell Skills

Product Development Product Management Marketing Strategy Product Marketing Strategy Business Strategy Innovation Management Entrepreneurship Go To Market Strategy Cross Functional Team Leadership Design Thinking User Experience Business Development Strategic Partnerships Product Innovation Marketing Management Fmcg Creative Direction Ethnography Service Design Management Consulting Telecommunications Experience Design Product Design Segmentation International Marketing Customer Insight Consumer Electronics Product Lifecycle Management Demand Generation Product Launch Channel Partners Strategic Thinking Toys

Laura Vidal Borrell Education Details

Frequently Asked Questions about Laura Vidal Borrell

What company does Laura Vidal Borrell work for?

Laura Vidal Borrell works for Roche

What is Laura Vidal Borrell's role at the current company?

Laura Vidal Borrell's current role is Global Director Portfolio and Product Management - Engineering Platform.

What is Laura Vidal Borrell's email address?

Laura Vidal Borrell's email address is la****@****ail.com

What schools did Laura Vidal Borrell attend?

Laura Vidal Borrell attended Esade Business & Law School, Cornell University, Università Bocconi.

What skills is Laura Vidal Borrell known for?

Laura Vidal Borrell has skills like Product Development, Product Management, Marketing Strategy, Product Marketing, Strategy, Business Strategy, Innovation Management, Entrepreneurship, Go To Market Strategy, Cross Functional Team Leadership, Design Thinking, User Experience.

Who are Laura Vidal Borrell's colleagues?

Laura Vidal Borrell's colleagues are Sandra Manzia, 程志坡, Pedro Henrique Ferreira Mascarenhas, Igor A., Grace Lau, Linneka Sneed, Martina Pasina.

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