Event Marketing Director
Current
Kowtown Gravel
Colorado, United States
Building a start-up event through focused demand generation, content creation, conversion and engagement to drive sales and maximize margin. Developed positioning and messaging in newsletters, video production, digital ads, and social media with a unique character fitting for the organization and race location. Create engaging email content with an average campaign open rate of 88.5% and a 24.1% click rate, surpassing industry averages.Manage influencer partnerships while leveraging strategic partner platforms to maximize ROI.Data driven strategy to execute growth marketing tactics within tight budget parameters across email, social, digital, strategic partner, and grassroot avenues.Audit and report on ROI data, ensuring targeted registration growth and marketing objectives.