Facilitate audience and data-led content planning, topic discovery, development and distribution for The Soy Hopper, an editorial site designed to build the soy checkoff’s reputation among farmers.Partner with third parties and marketing technology platforms to design and conduct primary and secondary studies to inform mar comms with farmers, farm advisers and other ag industry stakeholders.Established trust with a microbial client, developing strategic frameworks to inform their entry into the U.S. market, including audience definition, brand positioning and communications planning.Collaborate with disciplinary experts to draft and present briefings that align strategies with deliverables and opportunities, then see the ideas through from concept to execution.Provide full-stream strategic services for multiple agency verticals, from microbials to associations.

Led multiple accounts, from collaborating with researchers on a pest-resistance management program for farmers to guiding clients toward more effective farmer-led consumer outreach.Developed the learning agenda and facilitated the planning and creative approach for CommonGround’s annual conference. Trained volunteers on messaging by audience segment.Mentored a team coordinating creation of and updates to pest management resources including fact sheets, infographics, webinars, app tools and talking points.

Implemented measurement and reporting leading to actionable insights for the soy checkoff's farmer outreach, supported account leadership in client delivery.Led, alongside strategy counterpart, agency adoption of a business intelligence dashboard and social listening tool.Managed client budgets exceeding $1 million; Coordinated all tactics, including holistic ad campaigns, cross-channel owned content and event development.

Planned and activated targeted media outreach for USB, including news releases, alerts, targeted pitches, talking points and events, including five media events in 2016 with positive placements in all key geographiesWorked closely with creative and development teams to redesign a tool for farmers to evaluate their profit potential with high oleic soybeans, resulting in a CTA page with a 44% conversion rateLed, alongside a small cohort, a 16-week summer internship program, including professional development sessions, intern class project and social eventsReported on industry trends and checkoff efforts in Beyond the Bean and other client-owned media

Led, alongside a partner, 14 two-day-long SOAR sessions throughout the summerWorked closely with a faculty advisor to help students choose and register for their first semester of coursesHelped students become confident and comfortable on campus by facilitating group discussions and activitiesAnswered questions for new students and their families and explained policies and applicable federal regulations Worked alongside 40 other leaders to provide positive customer service to over 3,000 incoming students and their families over the course of the summer

Planned and oversaw marketing plans for campus-wide events and recruitment efforts for membership and leadership, incorporating personal promotion, social media and paper publicityPartnered with outside businesses and university departments such as Farmers’ Market of the Ozarks, AgriMissouri and Missouri State Conference Services for their assistance in programs each semesterCollaborated with Darr School of Agriculture and its student organizations to host campus-wide events focusing on local agriculture businesses in Fall 2012 and 2013Designed, edited and printed a monthly newsletter published to a subscription base of over 200 students and staff and twice per year to every campus residentWorked on a team of seven, assisting in budgeting, publicizing upcoming events, and giving reports at meetings

Worked independently to manage multiple stories at once and meet all required deadlinesFormulated human interest pieces appropriate for the desired publication audienceEdited Cattlemen’s News and Missouri FFA Today for grammar and styleAttended conferences and events to report on information from presenters

Communicated with Food Export of the Midwest USA administrators and fellow interns nationwide to assist agribusinesses in navigating and utilizing services provided by the companyUpdated and maintained a database of contact and product information for agribusinesses interested in exportMet with in-state agribusiness executives to discuss services offered and steps to take toward export readinessPromoted Missouri agribusinesses through the international marketing program and AgriMissouri programMet with in-state agribusiness executives to discuss services offered and steps to take toward export readinessAccompanied international agricultural products buyers on factory tours and business meetings