Laura Wright Email & Phone Number

Us

• Ranked #1 Senior Sales & Training Executive 2019 • Appointed to L’Oréal LUXE Simplicity Champion Role representing IT Cosmetics Field Team• Training focused platform on all levels of direct reports team, retailers and freelance team• Utilizes and demonstrates solid understanding of sales, product knowledge, events, operations, retail market and cosmetic industry by capturing consumer insights/sales trends/traffic patterns and using learnings to influence optimization of the field operation• Manages and leads team in driving sales, excellent customer service and quantifying team’s ability to meet and/or exceed sales goals• Develop strong working relationships with multiple channels of District Managers, Cosmetic Department Managers and Store Managers to recognize opportunities consistent with the company’s strategic direction• Analyze business and identify sales goals and targets to be set; proactively anticipate and rectify obstacles to goal achievement using critical problem solving skills, target specific KPI’s relevant to business, strategic client engagement to attract, convert and retain clients• Manage T & E and Freelance Budgets

• Develops strong, effective relationships with partners that help identify opportunities to grow business. • Currently running double (+50% YTD) comp business compared to COVER FX and triple to retailer(s) comp business • Moved territory from last position to first place in 11 months (% of increase over L/Y comp accounts)• Aggressively monitors and quickly responds to opportunities in the market to identify ways to beat the competition. • Makes effective and persuasive presentations to large and small groups that are clear and compelling and results in positive customer action. • Manages direct reports with clear and measurable business & development plans in a results driven environment that fosters a sense of urgency.• Manages T & E within budget and company guidelines. 15+ years of account management, sales or buying red • Proven track record in building partnerships with accounts and/or vendors

• Performed comprehensive sales activities and oversaw national account management operations and increased sales volumes.• Developed and implemented independent program including: opening orders; account application process; create training guidelines; develop marketing sheets • Developed new business from qualified prospects in the spa and beauty markets to assist in the growth and profitability of Becca’s business by adding new business to the portfolio• Established feedback mechanisms from customers, prospects, and partners to the Marketing department• Managed national artist program - created in store training and event guidelines• Managed new product launch and monthly order process for 200+ accounts • Developed and executed all elements of new account openings• Developed the tradeshow calendar including deliverable collateral to support the show

REGIONAL SALES DIRECTOR - TX, OK, AR, CO, NM, MO, KS, LA, MSSmashbox, Philosophy, Clarins, Dr. Perricone, Fusion Beauty, The Balm, Bliss• Consistently negotiated, closed new and existing business. • Conducted in-store trainings - product and artistry education• Created and executed successful in store events • Achieved sell-through targets for new product launches and promotions• Identified brand rankings and adjusted strategies accordingly to improve rankings• Continually evaluated department trends and rankings• Generated new avenues of distribution within the independent retailer arena

• Worked closely with Disney DVD team on national launches of Disney movies• Authored standard operating procedures for the Operations Department, impacting staff of 50 including regional management and district managers• Created domestic and global motivational sales sheets to promote product awareness, product pricing and sales readiness checklists• Managed coordination of field assets directly with Disney to ensure order and delivery efficiency and accuracy to the rate of less than 10% error

Miramar, 2400 Sw 145 Avenue, Us

ACCOUNT EXECUTIVE: OVERSEAS MILITARY ACCOUNTS & STAGE STORES INC.• Developed in-store training strategies for 30 military beauty advisors • Hired, trained and managed 10 Retail Account Coordinators for Stage Stores• Maintained and controlled spend lines in profit and loss budget• Directed $5.5 million annually in net shipments for Stage Stores, Inc

Paris, Fr

Responsible for maximizing sales of Lancome products through assigned sales force, sales strategies and sales objectives while building strong business relationships with store management and key personnelRecruit, hire, train, and manage counter managers, beauty advisors and promotional staff. Monitor productivity standards and stay within payroll budgets Develop and motivate sales team effectively through ongoing review by coaching, focusing on customer service, selling techniques and clientele developmentEffectively plan and execute special events to launch new products, drive business, and create excitement at counterDetermine individual and store sales goals and review sales progress on a continual basisPlan, develop and conduct in service training courses & workshops for employees

Bachelor Of Arts, Communication

Education record