- Lead Email Operations team efforts to intake and orchestrate B2B marketing email campaigns in Oracle Eloqua: -- Intake work requests via Jira and Workfront;-- Assign work, manage production SLAs and workback schedules;-- Build, test and deploy automation journeys and batch email communications for U.S., India and Brazil (Portuguese language) markets;-- Monitor email campaign performance using Eloqua Insight and Tableau reporting.- Technically focused team lead: Train new team members on Eloqua functionality, work with Eloqua technology owner to support marketing operations efforts in Eloqua including lead import, custom object configuration, user configuration, form testing and CRM sync. - Develop and maintain repeatable segmentation processes: Work with audience stakeholders to identify segmentation criteria based on contact and account data triggers.- Troubleshoot data quality issues between Eloqua and CRM (Salesforce): Identify problems, report to Eloqua technology owner, test/debug proposed solutions.- Triage, troubleshoot and respond to marketing email ‘crisis’ situations, including IP blocklisting and urgent customer communications concerns. - Advise on marketing automation and email orchestration best practices: Identify and implement email and marketing automation best practices to improve customer experience and drive business results; ensure regulatory compliance (CAN-SPAM, GDPR, CASL, etc).- Implement A/B testing email campaigns, track and monitor results.- Create and maintain documentation of email programs and team processes.- Maintain HTML email templates, ensuring cross-client look and feel, and alignment with company brand standards.- Major stakeholder representing email operations team to inform Eloqua instance migration.

I created digital experiences that promoted knowledge of Fred Hutch's mission to eliminate cancer and advance health care innovation:- Created content for fredhutch.org and organization’s other websites using Adobe Experience Manager (AEM).- Managed project to migrate 60+ lab and research group websites to unified, coherent and on-brand design template in AEM, including stakeholder communication and site buildout/launch.- Identified website template bugs and improvements, and communicated to web development team using Jira.- Built and distributed email newsletters using Luminate Online, including quarterly Hutch News.- Empowered an informed AEM author community by advising faculty and staff on web content creation best practices, including writing for the web, image optimization, accessibility and SEO.

Department of BioengineeringMarketing CommunicationsI directed UW Bioengineering's marketing communications program, supporting our mission to engineer better health for Washington and for the world:- Engaged with leadership at department, college and university administration levels to establish program objectives, goals and deliverables.- Produced digital content with the aim to engage, educate and convert audiences.- Established engagement goals for web content, social media, email marketing and direct mail.- Used Marketo to develop marketing emails for prospective students, alumni, donors, and other constituents.- Planned and implemented SEO strategy.- Developed paid social media campaigns to support business objectives.- Used analytics tools (Google Analytics, Facebook Insights) to obtain insights and guide decision making- Facilitated coverage of research news in UW, local and national media.- Advised marketing communications for UW Bioengineering Affiliates Program, an initiative intended to connect students and faculty with biomedical industry partners.- Mentored students, faculty and staff on web communications and social media.- Managed department compliance with UW brand standards.- Designed print marketing materials; work with vendors to facilitate printing and mailing services.Web Project Management and DevelopmentI designed, developed and administered department WordPress websites:- Supervised vendor web development projects, including project management, troubleshooting and budget oversight.- Developed WordPress websites: worked with stakeholders to scope projects; built theme code, deployed sites in multisite hosting environment.- Managed department intranet, including content development (process documentation, FAQs, workflows).- Troubleshoot issues affecting site uptime and performance.- Monitored compliance with state/federal disability accommodation requirements.

Project Management and Coordination:- Managed a number of high impact, multi-year projects through completion. Examples include 10-year Provost review of academic program, ABET (Accreditation Board of Engineering and Technology) accreditation, and undergraduate curriculum redevelopment. Responsibilities included milestone monitoring, data collection, and writing reports and other documentation.- Own process to develop department intranet, including content development (process documentation, FAQs, interactive workflows) manage planning meetings implement continuous improvement of features.Human Resources:- Facilitated hires of permanent and temporary staff members and post-hire processes.- Assisted with administration of Family and Medical Leave Act and Family Care Leave Act coverage for staff and faculty positions.- Developed and managed laboratory volunteer program to establish compliance with applicable personnel regulations for unpaid research intern positions in the Department of Bioengineering. Process involved establishing knowledge of state & federal employment regulations, and working with HR executive sponsors on policy development & implementation. The program served as a model for other departments in the School of Medicine with similar compliance needs.Team Leadership & Management:- Supervised a team of 4-5 student employees, including managing the team's recruitment, hiring, day-to-day supervision, performance management and professional development.Executive Support- Provided administrative support to department senior administrator. Responsibilities included executive communication, calendar management and coordinating meeting space.