Laura Wright Email & Phone Number

Washington, Dc, Us

Washington, Dc, Us

Dallas, Tx, Us

Arlington, Virginia, Us

Bethesda, Maryland, Us

Managed teams of 4-5 consultants and 2 analysts advising education institutions on biggest strategic threats and assessing business health at premium brand, education-specific, liability insurance company. Had dual role: 1) retooling consulting team and services to drive clear ROI to company, and 2) spearheading go-to-market strategy for non-insurance products and services under separate brand. Portfolio included $8M customer loyalty program for 1000 education institutions, on-demand support services, member insights advisory council, segment-specific member programs and early stage, fee-based businesses. Key achievements• Determined, tested, and implemented segment-specific enhancements to many CX programs, resulting in over 80% participation, 85% satisfaction, and 95% renewal rates• Co-led development of go-to-market strategy and launch of new brand, Canopy Programs, to monetize unique assets (including online learning) separate from insurance; performed financial analysis, competitive analysis, pilot execution and evaluation accordingly• Developed business case for and launched new initiative, Education Enterprise Risk Management (ERM) for company; drove market research, product development, and sales efforts to deliver new content stream for membership, new training product for market-at-large, and achieve target EOY sales • Developed new service model to improve alignment of resource spend to value delivery; wrote job descriptions, developed competencies, recruited and hired 3 new staff in 6 months (while transitioning others), resulting in historically best team performance• Created new data products that drove member engagement and drove product strategy, including “top risk” benchmarking product and customer ROI tool• Selected by Executive Team in 2017 to lead company-wide 2021 Strategic Program to develop go/no-go decision-making rubric for new products and services, resulting in prioritization of company-wide growth initiatives

Charleston, Sc, Us

• Developed go-to-market strategy for new product (K12 online course) determining target market, target buyer, and subsequent implications on pricing, sales cycle, and revenue growth• Grew legacy business in new geographies applying new business model; organized regional teams, standardized offering, created pricing rubric, and performed all operations for first phase of roll-out, delivering over $100K net new revenue (~20 sales)• Analyzed customer certification/awards program to build brand awareness, enhance customer loyalty, and potentially serve as new revenue stream; presented recommendation to stem project to executive team and gained support • Reported to Chief Operating Officer; also worked on projects owned by Chief Executive Officer, Chief Strategy Officer, and Market Sales Executive Vice Presidents

Charleston, Sc, Us

• Grew unit's revenue 300% and accounts 43% over 9 months by defining 3 distinct market segments, driving changes to online course for increased customization and modularity, developing marketing materials, and leading company-wide sales trainings• Created growth model and unit margin analysis to serve as basis of income statement for company investors, resulting in significant budget increase• Generated business case to launch new high-volume, self-serve business at low end of market to complement legacy premium brand business; delivered recommendation to CEO and COO and gained support to proceed• Created company's first Adult Learning course (Veteran Transition to Civilian Work) from scratch with highest value new customer, delivering on time and on budget with great client reviews; duties included researching, securing, managing vendors; reviewing and editing course content; managing internal communications

Charleston, Sc, Us

•Developed go-to-market strategy for two new software-as-a-service products•Performed market and competitive analyses to identify target market and generate positioning statements

Midland, Michigan, Us

• Built new aerogel insulation business, on target to double unit’s revenue in 10 years upon my departure; duties included developing and pitching business case for 2 lead product opportunities ($150M revenue) to company executives, managing global cross-functional team of 20 people to launch first opportunity ($50M revenue)• Reported directly to Executive Vice President, High Performance Buildings & Energy• Led internal initiative to pursue due diligence on $70M acquisition opportunity, creating market, company, and strategic fit analyses, as well as financial valuation and risk assessment; delivered recommendation to executive leadership team and gained support

Midland, Michigan, Us

• Created new market entry strategy for projected 10-year $10B light-emitting diode (LED) components market; delivered recommendation and implementation plan to senior business unit managers• Analyzed current pricing model, value chain, and technology trends through expert interviews, disparate internal business and scientific reports, and secondary research

New York, Ny, Us

• Initiated internal strategy project and presented recommendations to senior leadership team, resulting in project win in Brazil and merger with leading multinational firm• Drove design development for many projects, balancing building codes, budget, structural integrity, and program needs against aesthetic intent to complete projects on time, on budget, and delight clients• Elected Urban Land Institute (ULI) Young Leader

Mba, Strategic Management, Finance, Entrepreneurship

March, Architecture

Ba, Biology