Laura Wright Email & Phone Number

Washington, DC, US

Washington, DC, US

Dallas, TX, US

Arlington, Virginia, US

Bethesda, Maryland, US

• Managed teams of 4-5 consultants and 2 analysts advising education institutions on biggest strategic threats and assessing business health at premium brand, education-specific, liability insurance company. Had dual.
• Determined, tested, and implemented segment-specific enhancements to many CX programs, resulting in over 80% participation, 85% satisfaction, and 95% renewal rates
• Co-led development of go-to-market strategy and launch of new brand, Canopy Programs, to monetize unique assets (including online learning) separate from insurance; performed financial analysis, competitive analysis.
• Developed business case for and launched new initiative, Education Enterprise Risk Management (ERM) for company; drove market research, product development, and sales efforts to deliver new content stream for.
• Developed new service model to improve alignment of resource spend to value delivery; wrote job descriptions, developed competencies, recruited and hired 3 new staff in 6 months (while transitioning others), resulting.
• Created new data products that drove member engagement and drove product strategy, including “top risk” benchmarking product and customer ROI tool

Charleston, SC, US

• Developed go-to-market strategy for new product (K12 online course) determining target market, target buyer, and subsequent implications on pricing, sales cycle, and revenue growth
• Grew legacy business in new geographies applying new business model; organized regional teams, standardized offering, created pricing rubric, and performed all operations for first phase of roll-out, delivering over.
• Analyzed customer certification/awards program to build brand awareness, enhance customer loyalty, and potentially serve as new revenue stream; presented recommendation to stem project to executive team and gained.
• Reported to Chief Operating Officer; also worked on projects owned by Chief Executive Officer, Chief Strategy Officer, and Market Sales Executive Vice Presidents

Charleston, SC, US

• Grew unit's revenue 300% and accounts 43% over 9 months by defining 3 distinct market segments, driving changes to online course for increased customization and modularity, developing marketing materials, and leading.
• Created growth model and unit margin analysis to serve as basis of income statement for company investors, resulting in significant budget increase
• Generated business case to launch new high-volume, self-serve business at low end of market to complement legacy premium brand business; delivered recommendation to CEO and COO and gained support to proceed
• Created company's first Adult Learning course (Veteran Transition to Civilian Work) from scratch with highest value new customer, delivering on time and on budget with great client reviews; duties included researching.

Charleston, SC, US

• Developed go-to-market strategy for two new software-as-a-service products
• Performed market and competitive analyses to identify target market and generate positioning statements

Midland, Michigan, US

• Built new aerogel insulation business, on target to double unit’s revenue in 10 years upon my departure; duties included developing and pitching business case for 2 lead product opportunities ($150M revenue) to company.
• Reported directly to Executive Vice President, High Performance Buildings & Energy
• Led internal initiative to pursue due diligence on $70M acquisition opportunity, creating market, company, and strategic fit analyses, as well as financial valuation and risk assessment; delivered recommendation to.

Midland, Michigan, US

• Created new market entry strategy for projected 10-year $10B light-emitting diode (LED) components market; delivered recommendation and implementation plan to senior business unit managers
• Analyzed current pricing model, value chain, and technology trends through expert interviews, disparate internal business and scientific reports, and secondary research

New York, NY, US

• Initiated internal strategy project and presented recommendations to senior leadership team, resulting in project win in Brazil and merger with leading multinational firm
• Drove design development for many projects, balancing building codes, budget, structural integrity, and program needs against aesthetic intent to complete projects on time, on budget, and delight clients
• Elected Urban Land Institute (ULI) Young Leader

Mba, Strategic Management, Finance, Entrepreneurship

March, Architecture

Ba, Biology