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* Highly motivated and experienced management professional with expert proficiency in coordinating targeted business strategy and operational excellence for a highly successful e-Commerce business; skilled in building highly effective social media marketing campaigns that boost brand visibility and audience engagement* Comprehensive understanding of the skills needed to manage ongoing business planning processes while developing strategies to meet future challenges; experienced in the leadership of major projects focused on process improvement and productivity, positioning company’s for expansion and revenue growth* Extraordinarily successful entrepreneur with the capacity and business sense to continually commit strategic adjustments to proactively address issues and strengthen the overall effectiveness of the organization while safeguarding product quality and customer service principlesCore Skills & Competencies:* Operations Management* Conscious Capitalism* Continuous Improvement* P&L Responsibility* Revenue Growth* Social Media Strategy* Budget Management* Product DevelopmentKey Career Achievements:* Jimmybeanswool - Serves as the Co-Founder and CEO of this online yarn and fabric retailer, reaching a peak of over $8MM in annual revenue and securing media coverage by Forbes, HSN, and Facebook. Invited to the White House as an entrepreneur and small business owner. Navigated the company to be ranked as one of Inc. magazine’s Top 5000 fastest growing private companies on five occasions, and named by BizRate as one of the best online companies for customer service for over six consecutive years. Since 2018, has acquired Namaste, dellaQ and Madelinetosh, three beloved companies amongst knitters, crocheters and makers.* Authored the Stitch Red Books Knit Red, Crochet Red, and Sew Red* Founder of Beans for Brains Scholarship Program, to date has given out over $50k is scholarship awards.* Spearheaded an industry-wide campaign to support #iknitforeddie, a social media campaign featuring Hugh Jackman to promote the Eddie the Eagle movie, a story of a British ski-jumper based on real eventsEmail me at laura@jimmybeanswool.com or call me at (775) 827-9276
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Chief Brand OfficerLocal CraftsReno, Nv, Us -
Co Founder + CeoJimmy Beans Wool 2002 - PresentPioneered the launch and continued management of this online yarn and fabric retailer with retail store operations in Reno, Nevada. Successfully navigated the business through rapid and sustained growth, reaching a peak of over $8MM in annual revenue, accelerated by a robust social media strategy that boosted brand visibility through instructional videos and product reviews. 2016 performance forecasted to reach $9MM in sales.▪ Led the transition of a 3,500 square foot space into a comprehensive center of operations featuring retail sales, offices, and a warehouse; directed a large-scale project that renovated the warehouse and remodeled the retail store.▪ Expanded headcount to align with operational growth, including a staff of five marketing professionals and a high-level technology hire.▪ Envisioned, developed, and deployed innovative and effective marketing initiatives that included a partnership with the United States Ski and Snowboard Association.▪ Authored a book, Stitch Mountain, which guided winter sports enthusiasts in the creation of their own garments and accessories.▪ Gained positive media mentions in Forbes magazine, on HSN, and profiled as an advertising success story on Facebook; invited to speak at Facebook IQ Live, an event hosted by Facebook to educate businesses on the use of visual content to drive increased traffic and revenue.
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Chief Executive OfficerMadelinetosh Oct 2019 - Present
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Freelance BloggerForbes 2015 - PresentJersey City, Nj, UsLeads the production of timely, compelling articles for publication on the digital channels of these leading news and business publications, leveraging a unique perspective as a female entrepreneur and small business owner with a candid and honest voice. -
Freelance BloggerThe New York Times 2014 - 2015New York, Ny, UsLed the production of timely, compelling articles for publication on the digital channels of these leading news and business publications, leveraging a unique perspective as a female entrepreneur and small business owner with a candid and honest voice. -
Freelance BloggerInc. Magazine 2013 - 2013New York, New York, UsLed the production of timely, compelling articles for publication on the digital channels of these leading news and business publications, leveraging a unique perspective as a female entrepreneur and small business owner with a candid and honest voice. -
Senior Software EngineerMoai Technologies 2000 - 2001
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Software EngineerInstill Corporation 1998 - 2000
Laura Zander Skills
Laura Zander Education Details
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Penn State UniversitySociology -
Washington State UniversityPolitical Science And Government -
Sam Houston State UniversityCriminal Justice And Corrections -
North Carolina State UniversityPre-Medicine/Pre-Medical Studies
Frequently Asked Questions about Laura Zander
What company does Laura Zander work for?
Laura Zander works for Local Crafts
What is Laura Zander's role at the current company?
Laura Zander's current role is Chief Brand Officer.
What is Laura Zander's email address?
Laura Zander's email address is la****@****ail.com
What is Laura Zander's direct phone number?
Laura Zander's direct phone number is +153091*****
What schools did Laura Zander attend?
Laura Zander attended Penn State University, Washington State University, Sam Houston State University, North Carolina State University.
What skills is Laura Zander known for?
Laura Zander has skills like Social Media, Marketing Strategy, Entrepreneurship, Social Media Marketing, Strategic Planning, Marketing, Public Speaking, Strategy, Start Ups, Marketing Communications, Sales, Asset Protection.
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