Laura A. Barton Email & Phone Number

St. Catharines, ON, CA

• Own and lead social media strategy, reporting, analysis, and content creation for all brand accounts.
• Own and lead blog strategy, reporting, analysis and content creation, including content SEO and sourcing and assigning work to external writers.
• Lead marketing efforts to support partnerships with associations and credit unions by coordinating execution of marketing collateral and advertising opportunities.
• Support advertising efforts for Wagepoint's annual event, Wagefest, by… Show more
• Support advertising efforts for Wagepoint's annual event, Wagefest, by sourcing advertising opportunities, initiating contact, and coordinating execution. Show less

• Own and lead the Wagepoint blog strategy to increase organic blog traffic and domain authority via SEO strategy, content exchanges, content partnerships, and targeting all stages of the funnel.
• Analyze blog data to inform on content strategy.
• Own and lead the Wagepoint organic social media strategy to engage and nurture the existing Wagepoint audience and attract new followers with content geared toward thought leadership, education, and entertainment.
• Analyze social media data… Show more
• Analyze social media data to inform on content strategy.
• Assign copy and work with content writers to produce blog, social media content, and other collateral as needed. Show less

Develop Wagepoint's organic social media strategy and write its organic social media copy.Write copy for Wagepoint's blog, as well as coordinate with guest bloggers to edit and revise copy to ensure it fits with the Wagepoint brand and voice.Write Search Engine Optimized copy, meta descriptions, and titles.Assist the communications and marketing team as a.

Write a bi-weekly mental health blog on topics related to my blog section.Write Search Engine Optimization titles and descriptions.Promote and share blogs through personal social media.Occasionally asked to write content for the website beyond the blog on an assigned topic.Uphold HealthyPlace.com’s brand voice and style guide.Respond to follower comments.

St Catharines, Ontario, Canada

Provided tech support and customer care by engaging through QuickBooks Canada’s social media channels (Facebook, Twitter, Instagram) and the QuickBooks Community forum.Responded to QuickBooks questions in Facebook groups using the brand account.Was mindful of Intuit’s brand voice and standard of excellence to its customers.Assisted with training new hires.

Welland, ON

Wrote news stories and filed copy at the end of each day for the Welland Tribune.Conducted interviews about a range of topics and took story-relevant photos and videos.Worked independently and as a team player.Uploaded links to articles on personal and company social media.

Niagara Falls, Canada

Provided exemplary customer service in a high-paced environment.Maintained the company image by upholding professional standards of conduct.Worked both independently and as a team player.Knew and enforced the rules and regulations of gameplay.

St. Catharines, Ontario

I interned at the St. Catharines Standard, as well as the other Niagara Postmedia Dailies the Welland Tribune and Niagara Falls Review for my Journalism program's placement requirement. For one month, I took what I had learned in the classroom and at school and put it into practice in the field.

Welland, Ontario

Posted, edited, and managed written, photo, and video web content for Niagara College’s student newspaper Niagara News.Wrote Search Engine Optimization headlines for online versions of the print articles.

Journalism

Activities and Societies: Editor of the April 2015 edition of Niagara News, Staff Writer for Niagara News 2015-2016, IIHF U18 Women's.

Bachelor Of Arts (Ba), English Language And Literature, General

Activities and Societies: Brock University Creative Writer's Club (3 publications)