Laura Burger Email & Phone Number

Chicago, IL, US

Our Employer Brand is how we present and communicate who we are as an employer to past, present and future Thoughtworkers. We champion this by investing in an employer value proposition (EVP) which influences the employee and candidate experience, empowers our activations and storytelling, resulting in improved engagement, retention, ambassadorship, and.

Dublin 2, IE

Lead the integrated marketing strategy for Accenture’s North America business entities including Digital, Technology and Operations. Responsible for stakeholder management, campaign planning and execution for all three businesses. In addition, partnered with recruitment on first-ever North America Military Recruitment Marketing and Accenture Federal.

Dublin 2, IE

Integrated Marketing lead on the Global Recruitment Marketing team, responsible for strategically driving the development and execution of the Global Recruitment Marketing campaign including overall strategy, positioning, planning and turnkey creative toolkits. Lead the Global Alumni Marketing and Global Employee Referral Marketing strategic channel.

Dublin 2, IE

Managed geographic enablement, integrating marketing efforts, general communications and web tool development for the Global Recruitment Marketing team.

• A strategy consulting firm with a concentration on helping its clients grow their top-line revenue. Hired as the second employee of the company and managed market awareness and brand enhancement for both Claremont and.
• Launched The Claremont Group, a management consulting firm focused on profitably growing businesses, by building sales and marketing strategies impacting top-line revenue goals.
• Created marketing offering focused on company vision, capabilities assessment, market research, competitor analysis, message development, brand development and awareness, public relations, advertising, customer.
• Managed creation of Claremont identity including naming process, logo development, URL selection, registration and website launch.
• Developed business and go-to-market strategy including competitive analysis and teamed to establish core purpose and values.

• Launched a $12M Internet consulting and solutions provider by managing public relations and branding efforts.
• Directed marketing staff, which supported both internal and external marketing programs.
• Managed marketing function and worked with sales to directly impact revenue goals.
• Spearheaded PR efforts and collaborated on strategy for speaking opportunities, press releases, client case studies, by-lined articles, press kit materials, media training and ongoing media relations.

• Led the marketing support function for Vendor Finance, Lease Portfolio Finance and Vacation Ownership Finance divisions.
• Teamed with company-wide marketing department in integrating new branding campaign throughout division.
• Managed development and execution of direct mail and advertising campaigns.
• Led direct sales support efforts including collateral development and creation of incentive programs for numerous clients.

Responsible for fostering existing relationships and driving new accounts.