Laura Driver Email & Phone Number

Denver, Co, Us

Denver, Colorado, United States

Denver, Colorado, United States

• Teamed with the transformation silo to refresh marketing materials for a Go-to-Market campaign for the new Agent Home platform. Agent Home is a navigational dashboard with customized tile applications for agents. The campaign included: emails, banner, FAQs flyer, How To Get Started one sheet, click through button on agent portals, PPTs, and videos--> Agent Home adoption rates are averaging 500 agents per day since launch 07/04, stats 07/19• Go-to-Market Platform Decommission campaign including development, launch and cross communications. Campaign included emails, banners, channel cross communication emails and newsletters, portal notifications and update to existing assets--> The campaign was recognized by Competiscan the week of April 15, direct to producer. Competiscan is a market intelligence company that specializes in tracking and analyzing marketing and product strategies across various industries• Go-to-Market Index Universal Life (IUL) Rate Change campaign including development, launch and communications fulfillment. Campaign included emails, flyers, banners, portal updates and brochures--> IUL Litmus analytics looked at subscriber and post-open behavior for over 50,000 total opens for the email campaign with a 58.2% read with 8+ seconds of read and engagement--> The IUL email campaign Open 44.1%Platforms: Workfront, Red Oak, Brandfolder (DAM), Salesforce Marketing Cloud, Tableau, Google Analytics, Seismic, Lythos

Denver, Colorado, United States

• Evolved an incentive program and multi-channel campaign with a SOW(service or work) review and implementation of a new vendor that better aligned with the budget and marketing campaign. The campaign includes: order websites, emails, landing pages, videos, logo, flyers, promotional items, and Tableau dashboard --> The monthly email Heat Map showed CTA 61.6% • The position expanded to include a monthly production rankings sheet which evolved from a manual process to an automated system tied to SalesForce and displayed in a Tableau dashboard --> Tableau dashboard display includes current and historical values; 3872 overall winners and 1898 unique winnersPlatforms: Workfront, Red Oak, Brandfolder (DAM), Salesforce, Tableau, Lythos

Denver, Colorado, United States

• Collaborated with IT to develop and implement a Producer Tableau dashboard to generate segmentation for key messaging, analytics and lead generation. Segments: Fallen Producer, Non-Producer, First Time Producer, Standard Producer, and High ProducerPlatforms: Workfront, Red Oak, Brandfolder (DAM), Salesforce Marketing Cloud, Tableau, Google Analytics, Seismic, LythosCommittees: Transamerica Onboarding, Women's History Month Committee, SWAT Team, ERG - HOLA Hispanic and Latinos (collateral/newsletter), Culture CrewCourses: A2E, LOMA 281(Meeting customers needs with insurance and annuities), Principles of Accountability, Building Personal Resilience

Denver, Colorado, United States

• I committed to the Onboarding Committee because my own onboarding was not an excellent experience. There was no formal training on platforms, no single portal for usage, guidelines, how-to manuals or ambassadors to ask general questions. The great thing is I was part of the team that recognized gaps and brought solutions for the future workforce of Transamerica• Mentoring and training of the Individual Solution's intern while delivering results: introductions to colleagues and teams, daily check-ins, demos and instruction/training on PM platforms, project/task assignments, constructive feedback, addressing questions and concernsPlatforms: Workfront, Red Oak, Brandfolder (DAM)

Denver, Colorado, United States

• Part of a smart, savvy, fast-paced PR team working with senior leaders and stakeholders creating and curating strategic communications in the space, aerospace, and tech industry • Ghost writing compelling stories for C-Suite leadership on innovative programming and emerging technologies • Negotiating and pitching media, working with influencers, and publishing articles, use cases, newsletters, press releases, podcasts, and speaking opportunities

Denver, Colorado, United States

• Grant research assistant for Professor Cindy Price Schultz at the University of Wyoming• Assist the professor with performing standard designated procedures associated with experiments/projects under close supervision • Interpreting and analyzing results• Preparing presentation data in organized form for publication• Enrolled in the University of Wyoming Master program for Communication & Journalism with a thesis concentration on Public Relations and Social Media Platforms

Denver, Colorado, United States

• Research and business development for a start-up design company; Including creative brief strategy for a revamped brand, logo and tag line• Development a strategic and business marketing plan for a motorcycle rental and adventure tour company with an emphasis on SEO, website and digital media• Provided personal care, transportation for medical appointments/prescriptions, general outings, advocacy, laundry, grocery shopping, and loving care of parents; Power of attorney for medical and business purposes• Monitored the accounting, actions regarding respective wills, and concluded all open legal and business activities of the Driver Family Trust

Greater Denver Area

• Increased product and service revenue 20% by developing and executing an integrated marketing campaign through data analytics and messaging for internal/external audiences with click through rate of 5%: weekly newsletter, website content/management, social media platforms/posts, Cvent app, registration/education materials, brochures, presentations, press releases and blog• Generated $16M revenue for the Chrysler Group through channel marketing; Negotiated value-added affiliation program - clients saved additional 10%• Through business development and strategic planning increased sponsorship revenue 40%, paid attendees 67%, booth revenue 57% and established CCA as an industry leader, by presenting annual industry conference/trade show, hosting the event in large scale venues - Mile High Stadium• Partnered with a consulting agency to develop and administer post industry conference survey for analysis with a client response rate of 76%, resulting in 30% added revenue utilized to generate new programs • Generated over $1.3M in ad revenues by collaborating with publisher as content manager and staff editor for the annual printed/digital industry trade publication• Selected agency to rebrand a sacred logo by collaborating with graphic designers and industry business leaders, creating a refreshed modernized logo and launching an updated branding campaign; Resulted in 10% more clients and 3% revenue increase• Led a focused team for new brand and logo between a self-funded health care insurance, external partners and creative agency – While meeting tight deadlines - Identified opportunities, developed strategy, logo, sales / marketing collateral for tightly timed launch, generating 10% participation increase • Negotiated, planned and executed a successful sold-out summer conference for 400+ people at the Ritz-Carlton, Bachelor Gulch, with a $300K budget including: marketing materials, room block, speakers, entertainment, and multiple leisure activities

Greater Denver Area

• Delivered 4% revenue and 2% in market saturation increase by creating and implementing an integrated communications campaign including: content management system, social media, messaging development, public relations and marketing events• Raised $250K in marketing funds from clients to support industry wide education

Greater Denver Area

• Project managed commercial real estate website development for 25 properties; Website generated prospects who purchased 1,100 units and $330M of real estate sales• Reviewed marketing analytics, created lead generation, developed digital / printed promotional materials and kiosk strategies resulting in $30M sales of a multi-phased real estate development in the Disneyland corridor• Developed three tier cost estimate guide for project managers; This resulted in a consistent percentage of revenue per estimate, increasing overall margins and net profit• Clients: Anchors Landing, Bayside, Coyote Springs Investment, Heritage Place, Terra Verde, The Canyon Resort, Ute Lake Ranch

Denver, Colorado

• Developed channel strategy, allowing salespeople to offer retail enterprise customers custom discounts on HP hard drives – Promotion doubled sales goals and increased overall sales 30% for 2 months, during the depths of the tech recession• Achieved 104% of B2B sales goals to Arrow Enterprise Storage Solutions team• Created the architecture with team members that bundled new Intel processor with XP and last-generation boxes to corporate IT departments – Promotion increased overall sales by 15% over 2 months, while clearing out old inventory• Arrow Embedded Solutions, Arrow Enterprise Storage Solutions, Arrow Mass Storage, Arrow NACP, Arrow / Wyle

Denver, Colorado

• Designed integrated PR and marketing communications for Raytheon eCenter Technologies suite of products and services to engage media and create business partnerships and distribution channel• Drafted strategy, objectives, timelines, and budgets for marketing plans• Managed client’s strategic brand and positioning• Authored creative work plans and directed team in concept development• Clients: Alternative Technology, Colorado Department of Human Services, Convergent Communications, Inovonics Wireless Corporation, Raytheon eCenter Technologies, Rocky Mountain Gourmet, US SPEC

Denver, Colorado

• Guided and managed client’s expectations regarding agency performance and project execution• Account maintenance through schedules, estimating, contact reports and billing• Clients: Cadillac, Lowry Redevelopment, Qwest, National Jewish Medical and Research Center, Access Graphics, SunBorne, Wyoming Business Council, Wyoming Travel & Tourism, Black Creek Capital

Negril, Jamaica

• Performed cost and market analysis• Analyzed import/export laws and market niches on-site in Negril, Jamaica• Actively marketed and promoted goods to local businesses within a resort community

Laramie, Wyoming

• Successfully presented and passed a request to change the law to increase liquor store business hours and increase profitability of 10-50% for liquor resellers

Master Of Arts - Ma, Communication & Journalism - Thesis Emphasis On Public Relations And Social Media

• Thesis focus on the assessment of crisis communications responses used on social /digital media platforms using the Situational Crisis.

Bachelor Of Arts - Ba, Communication & Journalism Minor Business

Activities and Societies: President, Little Sisters Sigma Nu White Rose Queen - Sigma Nu