Laura Driver Email & Phone Number

Denver, CO, US

Denver, Colorado, United States

Denver, Colorado, United States

• Teamed with the transformation silo to refresh marketing materials for a Go-to-Market campaign for the new Agent Home platform. Agent Home is a navigational dashboard with customized tile applications for agents. The.
• Go-to-Market Platform Decommission campaign including development, launch and cross communications. Campaign included emails, banners, channel cross communication emails and newsletters, portal notifications and update.
• Go-to-Market Index Universal Life (IUL) Rate Change campaign including development, launch and communications fulfillment. Campaign included emails, flyers, banners, portal updates and brochures--> IUL Litmus analytics.

Denver, Colorado, United States

• Evolved an incentive program and multi-channel campaign with a SOW(service or work) review and implementation of a new vendor that better aligned with the budget and marketing campaign. The campaign includes: order.
• The position expanded to include a monthly production rankings sheet which evolved from a manual process to an automated system tied to SalesForce and displayed in a Tableau dashboard --> Tableau dashboard display.

Denver, Colorado, United States

• Collaborated with IT to develop and implement a Producer Tableau dashboard to generate segmentation for key messaging, analytics and lead generation. Segments: Fallen Producer, Non-Producer, First Time Producer.

Denver, Colorado, United States

• I committed to the Onboarding Committee because my own onboarding was not an excellent experience. There was no formal training on platforms, no single portal for usage, guidelines, how-to manuals or ambassadors to ask.
• Mentoring and training of the Individual Solution's intern while delivering results: introductions to colleagues and teams, daily check-ins, demos and instruction/training on PM platforms, project/task assignments.

Denver, Colorado, United States

• Part of a smart, savvy, fast-paced PR team working with senior leaders and stakeholders creating and curating strategic communications in the space, aerospace, and tech industry
• Ghost writing compelling stories for C-Suite leadership on innovative programming and emerging technologies
• Negotiating and pitching media, working with influencers, and publishing articles, use cases, newsletters, press releases, podcasts, and speaking opportunities

Denver, Colorado, United States

• Grant research assistant for Professor Cindy Price Schultz at the University of Wyoming
• Assist the professor with performing standard designated procedures associated with experiments/projects under close supervision
• Interpreting and analyzing results
• Preparing presentation data in organized form for publication
• Enrolled in the University of Wyoming Master program for Communication & Journalism with a thesis concentration on Public Relations and Social Media Platforms

Denver, Colorado, United States

• Research and business development for a start-up design company; Including creative brief strategy for a revamped brand, logo and tag line
• Development a strategic and business marketing plan for a motorcycle rental and adventure tour company with an emphasis on SEO, website and digital media
• Provided personal care, transportation for medical appointments/prescriptions, general outings, advocacy, laundry, grocery shopping, and loving care of parents; Power of attorney for medical and business purposes
• Monitored the accounting, actions regarding respective wills, and concluded all open legal and business activities of the Driver Family Trust

Greater Denver Area

• Increased product and service revenue 20% by developing and executing an integrated marketing campaign through data analytics and messaging for internal/external audiences with click through rate of 5%: weekly.
• Generated $16M revenue for the Chrysler Group through channel marketing; Negotiated value-added affiliation program - clients saved additional 10%
• Through business development and strategic planning increased sponsorship revenue 40%, paid attendees 67%, booth revenue 57% and established CCA as an industry leader, by presenting annual industry conference/trade.
• Partnered with a consulting agency to develop and administer post industry conference survey for analysis with a client response rate of 76%, resulting in 30% added revenue utilized to generate new programs
• Generated over $1.3M in ad revenues by collaborating with publisher as content manager and staff editor for the annual printed/digital industry trade publication
• Selected agency to rebrand a sacred logo by collaborating with graphic designers and industry business leaders, creating a refreshed modernized logo and launching an updated branding campaign; Resulted in 10% more.

Greater Denver Area

• Delivered 4% revenue and 2% in market saturation increase by creating and implementing an integrated communications campaign including: content management system, social media, messaging development, public relations.
• Raised $250K in marketing funds from clients to support industry wide education

Greater Denver Area

• Project managed commercial real estate website development for 25 properties; Website generated prospects who purchased 1,100 units and $330M of real estate sales
• Reviewed marketing analytics, created lead generation, developed digital / printed promotional materials and kiosk strategies resulting in $30M sales of a multi-phased real estate development in the Disneyland corridor
• Developed three tier cost estimate guide for project managers; This resulted in a consistent percentage of revenue per estimate, increasing overall margins and net profit
• Clients: Anchors Landing, Bayside, Coyote Springs Investment, Heritage Place, Terra Verde, The Canyon Resort, Ute Lake Ranch

Denver, Colorado

• Developed channel strategy, allowing salespeople to offer retail enterprise customers custom discounts on HP hard drives – Promotion doubled sales goals and increased overall sales 30% for 2 months, during the depths.
• Achieved 104% of B2B sales goals to Arrow Enterprise Storage Solutions team
• Created the architecture with team members that bundled new Intel processor with XP and last-generation boxes to corporate IT departments – Promotion increased overall sales by 15% over 2 months, while clearing out old.
• Arrow Embedded Solutions, Arrow Enterprise Storage Solutions, Arrow Mass Storage, Arrow NACP, Arrow / Wyle

Denver, Colorado

• Designed integrated PR and marketing communications for Raytheon eCenter Technologies suite of products and services to engage media and create business partnerships and distribution channel
• Drafted strategy, objectives, timelines, and budgets for marketing plans
• Managed client’s strategic brand and positioning
• Authored creative work plans and directed team in concept development
• Clients: Alternative Technology, Colorado Department of Human Services, Convergent Communications, Inovonics Wireless Corporation, Raytheon eCenter Technologies, Rocky Mountain Gourmet, US SPEC

Denver, Colorado

• Guided and managed client’s expectations regarding agency performance and project execution
• Account maintenance through schedules, estimating, contact reports and billing
• Clients: Cadillac, Lowry Redevelopment, Qwest, National Jewish Medical and Research Center, Access Graphics, SunBorne, Wyoming Business Council, Wyoming Travel & Tourism, Black Creek Capital

Negril, Jamaica

• Performed cost and market analysis
• Analyzed import/export laws and market niches on-site in Negril, Jamaica
• Actively marketed and promoted goods to local businesses within a resort community

Laramie, Wyoming

• Successfully presented and passed a request to change the law to increase liquor store business hours and increase profitability of 10-50% for liquor resellers

Master Of Arts - Ma, Communication & Journalism - Thesis Emphasis On Public Relations And Social Media

• Thesis focus on the assessment of crisis communications responses used on social /digital media platforms using the Situational Crisis.

Bachelor Of Arts - Ba, Communication & Journalism Minor Business

Activities and Societies: President, Little Sisters Sigma Nu White Rose Queen - Sigma Nu