Laura Aguilera-Flemming Email and Phone Number
New York, NY, US
Laura Aguilera-Flemming's Location
New York, New York, United States, United States
Laura Aguilera-Flemming's Contact Details
Laura Aguilera-Flemming work email
- Valid
- Valid
- Valid
- Valid
Laura Aguilera-Flemming personal email
n/a
About Laura Aguilera-Flemming
Laura Aguilera-Flemming is a Paid Search Manager, Growth Marketing at Saks. She possess expertise in fashion, marketing, market research, social media, customer service and 15 more skills.
Laura Aguilera-Flemming Work Experience Details
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Paid Search Manager, Growth MarketingSaksNew York, Ny, Us -
Advertising Senior Account ManagerMicrosoft Feb 2024 - PresentRedmond, Washington, Us -
Paid Search Manager, Growth MarketingSaks Jun 2021 - Feb 2024New York, New York, Us+Monitor daily budget pacing to hit traffic and sales targets while adjusting tactics to maximize growth+ Point of contact for SEM agency communicating budget forecasts, timelines, testing plans & expectations+ Mentor and develop direct report with ownership over promotional strategy and project prioritization+ Analyze & report on data driven insights to improve CVR, LTV, audience & bid optimization strategies+ Collaborate with cross-functional Analytics & Category Growth teams sharing marketing level strategies, testing initiatives & competitive insights or troubleshooting e-commerce feed & CRM issues -
Paid Search & Seo ManagerKate Spade New York Oct 2019 - Jun 2021New York, Us+ Collaborate cross-functionally with digital marketing channels, site teams, merchandising, and buying teams on brand strategy planning and creation for promotional event planning and execution. + Manage day-to-day relationship with our third party agency by tracking daily/weekly/monthly budgets and communicate performance trends, brand strategy, and campaign optimizations to hit KPI goals. + Develop and grow the search strategy incorporating and testing multiple tactics across Google and Bing. + Produce our paid search messaging strategy for promotions and events involving the creation of ad copy, text extensions, GMC promo extensions, and expanding our keyword coverage for new product launches. + Generate weekly & quarterly reporting insights by analyzing performance data and implementing actionable recommendations to improve campaign performance. + Complete ad hoc reporting requests related to product, audience, device, or new tactic performance. + Drive and measure incrementality testing initiatives by planning and executing quarterly A/B tests, match market tests, and audience optimizations to improve strategy and drive new customer acquisition. -
Digital Marketing SpecialistNordstrom Feb 2018 - Oct 2019Seattle, Washington, Us- Assist with managing the relationship with our paid search agency, which involves communicating strategy and sharing analysis in order to optimize towards company goals and KPIs- Manage and optimize Canada paid search marketing campaigns and vendor funded search and shopping campaigns by targeting new brand launches, seasonal events, and upper funnel keywords - Analyze and complete ad-hoc reporting requests and communicate results to broader marketing teams- Run keyword audits, create ad copy tests, and complete weekly and quarterly performance reporting - Perform deep dive competitive analysis using auction insights reporting tools in Google Ads -
Search Engine Marketing SpecialistNordstrom Nov 2017 - Feb 2018Seattle, Washington, Us
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Account RepresentativeAll Star Directories Mar 2016 - Nov 2017Seattle, Wa, Us- Used internal systems to set up and maintain school and program information on our company websites- Involved daily email interaction and constant communication with vendors for deadline driven projects- Accurately entered data, updated monthly and weekly budgets, and distributed production orders to team -Identified and solved systematic problems involving collaboration with website developers and tech team -
Catalog SpecialistAmazon Oct 2015 - Mar 2016Seattle, Wa, Us- Reviewed a queue of data to validate or correct product assignments used to optimize online browsing- Categorized and classified apparel for website filtering tools- Trained new associates on custom built internal tools and taught guidelines used to classify products -
Editorial InternGray Magazine Apr 2015 - Oct 2015Seattle, Washington, Us- Fact checking articles- Editing copy/bluelines before magazine is published- Writing interviews with business professionals for blog posts- Research for blog posts, feature stories, etc. - Networking with the PNW design community -
Merchandise Team Lead / Women'S Team LeadUrban Outfitters Oct 2013 - Oct 2015Philadelpia, Pa, Us- Assist store merchandise manager with merchandise placement, display, and shipment - Create and update merchandise inspiration boards with newest trends and floor set information - Provide customer service assisting customers create looks and answering product questions - Create weekly directives to implement and accomplish each week - Create weekly newsletter including loss prevention advice, merchandising and store operations tips -
Sales AssociateJcpenney Oct 2011 - Sep 2013Plano, Texas, Us- Train employees on how to use register system and problem solving techniques- Multi-task by putting merchandise back on the floor while assisting customers with questions -
Signing TeamMacy'S Jul 2011 - Sep 2011New York, Ny, Us -
ReporterYakima Herald-Republic Feb 2009 - Aug 2011Yakima, Wa, UsWrote for the Unleashed section - community events and fashion column - Writing a series of fashion related articles - Interview professionals and students on experiences or opinions related to community events and issues
Laura Aguilera-Flemming Skills
Fashion
Marketing
Market Research
Social Media
Customer Service
Visual Merchandising
Fashion Writing
Advertising
Powerpoint
Demographic Analysis
Editing
Digital Marketing
Retail Branding
Bilingual English/spanish
Organization
Psychographics
Social Networking
Google Adwords
Microsoft Excel
Event Planning
Laura Aguilera-Flemming Education Details
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The Art InstitutesFashion Marketing -
The Art InstitutesFashion Marketing
Frequently Asked Questions about Laura Aguilera-Flemming
What company does Laura Aguilera-Flemming work for?
Laura Aguilera-Flemming works for Saks
What is Laura Aguilera-Flemming's role at the current company?
Laura Aguilera-Flemming's current role is Paid Search Manager, Growth Marketing.
What is Laura Aguilera-Flemming's email address?
Laura Aguilera-Flemming's email address is la****@****ade.com
What schools did Laura Aguilera-Flemming attend?
Laura Aguilera-Flemming attended The Art Institutes, The Art Institutes.
What skills is Laura Aguilera-Flemming known for?
Laura Aguilera-Flemming has skills like Fashion, Marketing, Market Research, Social Media, Customer Service, Visual Merchandising, Fashion Writing, Advertising, Powerpoint, Demographic Analysis, Editing, Digital Marketing.
Who are Laura Aguilera-Flemming's colleagues?
Laura Aguilera-Flemming's colleagues are Ethereal Goddess, Tim Slaughter, Tracey Mereves, Alison Hiser, Jacqueline Turrisi, Anna Roman, Pat Lawson.
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