Laura Ahonen Email & Phone Number

As a Marketing Manager I am in charge of Innolink’s brand and marketing strategy and execution. During my first year I lead a total rebranding process of the company, including brand strategy, visual identity and website renewal. I am also in charge of the company’s content and social media strategies, writing and publishing blogs and updates - and monitoring and analyzing the results. I work as a member of the company's extended management team.

As a member of Alma Media's (and Talentum Media's) Marketing Solutions team my goal was to create better marketing solutions for customers through analytics, insights, research, social media, content marketing, yield optimization, inventory management etc. The media company Alma Media publishes media and professional literature and produces events, training and digital content for professionals in different fields: economists, engineers, lawyers, doctors, and ICT and marketing… Show more As a member of Alma Media's (and Talentum Media's) Marketing Solutions team my goal was to create better marketing solutions for customers through analytics, insights, research, social media, content marketing, yield optimization, inventory management etc. The media company Alma Media publishes media and professional literature and produces events, training and digital content for professionals in different fields: economists, engineers, lawyers, doctors, and ICT and marketing experts.My tasks remained the same: to create better marketing solutions for customers through analytics, insights, research, social media, content marketing, yield optimization, inventory management etc.Taloussanomat, TiVi and Markkinointi&Mainonta are some of Alma Talent’s best known publications. Show less

As a Sales Support Manager my role was to support the sales and marketing of all IL-Media products, including Iltalehti, Ilona, iltalehti.fi, IL-TV and m.iltalehti.fi - and to make sure that IL-Media would meet its goals both in terms of sales budgets and image wise. I worked closely with the sales and marketing and also as a member of Alma Media's research team. As a team manager my responsibilities included research and strategic market analysis, consumer insight, product development,… Show more As a Sales Support Manager my role was to support the sales and marketing of all IL-Media products, including Iltalehti, Ilona, iltalehti.fi, IL-TV and m.iltalehti.fi - and to make sure that IL-Media would meet its goals both in terms of sales budgets and image wise. I worked closely with the sales and marketing and also as a member of Alma Media's research team. As a team manager my responsibilities included research and strategic market analysis, consumer insight, product development, b2b marketing, pricing, web analytics, organizing events and leading the sales support team.Used research and analytic tools and methods: TNS Atlas, TNS Spring/Metrix, AdExpress, KMT, comScore, Google Analytics, RAM, ad campaign measurements (print, desktop, mobile, web TV). Show less

Kuudes Kerros is a strategic brand design consultancy. My role was to build strategic customer insights in order to feed the creative process of designing new concepts and services. The projects involved various research methods and approaches (e.g. interviews, webnography, workshops, customized service design tools, trend analysis) all having the same goal – to gain a better understanding of customers, their motives, needs and behaviour.

Cico was a consumer insight and innovation company – an affiliate for King, the advertising agency. Cico provided strategic customer insight for its clients to help them develop their brands and business. Cico was specialized in ethnographic and qualitative research (online + offline), my personal focus lying especially on webnography, social media and trend analysis. My work at Cico was project-based freelance work.

My role was to deliver insights and analysis on media, advertising and consumers to support and shape business operations and strategic decision making. I was in charge of Nelonen Media’s online research projects, aiming at promoting online advertising sales and developing Nelonen Media’s online services, e.g. the web TV Ruutu. My job included everything from advertising campaign and audience measurements to user segmentations, and from social media monitoring and web/online video… Show more My role was to deliver insights and analysis on media, advertising and consumers to support and shape business operations and strategic decision making. I was in charge of Nelonen Media’s online research projects, aiming at promoting online advertising sales and developing Nelonen Media’s online services, e.g. the web TV Ruutu. My job included everything from advertising campaign and audience measurements to user segmentations, and from social media monitoring and web/online video analytics to creating and publishing company’s internal newsletter on consumer trends, media and advertising. I cooperated closely with Nelonen Media's in-house teams (marketing, sales, management), media agencies, advertisers, Sanoma's other research units and with IAB. Used research and analytics tools: TNS Atlas, AdExpress, Whitevector, Google Analytics, Omniture, campaign measurements, Facebook Insights. Show less

In this position I had my own sales budget and was responsible for conducting quantitative research projects all the way from formulating research questions to presenting the key findings and conclusions to customers. The projects dealt mainly with digital media, internet and mobile technologies, social media and e-commerce. The work also included writing and editing company's customer magazine and newsletter.

The subject of my PhD thesis was popular music artists and their brands as mediated images. I worked as a member of a research project called Music & Media (http://www.helsinki.fi/project/music/), funded by the Academy of Finland. My responsibilities also included publishing, lecturing (both in Finland and abroad) and giving my own lecture series on music and media in 2005 and 2006.

While finishing my PhD I had a chance to work in a media agency’s research team. My job was to create consumer insight through webnography and social media monitoring. This was time when social media was only bubbling under and companies were only learning to use it business wise.

Doctor Of Philosophy (Phd), Brands, Media, Music, Consumer Insight

I worked as a PhD student at the University of Helsinki. In my PhD I elaborated cultural and media studies and popular music studies.

Master Of Arts (Ma), Musicology And Ethnomusicology, Tv And Film Studies, Philosophy, Aesthetics, Psychology

I studies Ethnomusicology as my major and got specialized in popular music studies. I got more and more interested in artists, stardom.